nyc media landscape
TRANSCRIPT
Founded in: 1851Market Cap: $2.37B (June 2015)
Founded in: 2006Valuation: > $10B
(at IPO based on
industry multiples)
We live in a different world – accept it!
And there’s a revolution and you’re not part of it!
News & media aggressively shifting to digital models
Digital is overwhelmingly on mobile
Digital is dominated by new players that you
are not set up to compete with
In the US print is 4% of time spent but 18 % of ad spend, mobile is 24% of time spent but only 8% of ad spend
…. and sophistication that is hard to match on the monetization side!
By partnering are you permanently shifting the control over monetization?
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500,000 sources parsed
40,000,000 piecesof content processed
Over 800,000 piecesof content published
> 50 active accounts
Current product live since early 2014
the leader in the enterprise content curation market
is introducing TRANSACTION CONTENT to solve this problem
Transaction Content: a continuous, automated process to predict the right content for the
right persona on the right channel to drive traffic & revenue
Map the buyer
journey
Create micro
personas
Publish the
right con-tent
Drive traffic
Measure impact
Transaction driven metrics• Opentopic
aggregates analytics across all your campaigns and channels
• We present the analytics in a transaction driven way
Effective campaigns• Opentopic enables
paid and owned campaigns across all channels from one platform
Opentopic provides one smart technology platform for:
Content marketplace• Opentopic offers a
marketplace for owned, original, curated or syndicated content
• Our content is optimized and measured as a function of campaigns
Paid & Owned Campaigns Curated & Original content
Campaign targeting & CTAs Advanced analytics
Opentopic’s is the only content marketing campaign platform for all your needs
Generate traffic
Use cases for publishers
Recommendations Micro hubs
Mobile magazine templates
Build micro hubs for specific niche topics with original and curated
content
A proprietary algorithm for best in class content recommendation
<= Curated influencers
<= curatedTwitter
Curatednews =>
Curatedcontent ========>
High res pictures
Dynamic template
Curatednews =>
Call to actionbuttons
3 Opentopic publisher case studies
• Goal: Aggregate all soccer news from various internal publications
• Approach: Mobile template to represent image of the brand
Leading French wellness and healthy living
publication
Leading publisher
Leading niche luxury publication
• Goal: Offer the best information and news on healthy living and wellness
• Approach: Created curated blogs around these topics
• Goal: Use curated content to own the voice of the market for the luxury market
• Approach: Integration as blog on main website