how the recruiting landscape has changed slideshare

CHANGES IN THE RECRUITING LANDSCAPE

www.staffingadvisors.com

Who Can be Recruited?

• A CareerBuilder survey showed that 74% of full-time workers are “either actively searching for a new job or open to a new opportunity”

• Two LinkedIn surveys showed similar numbers, with 78% of respondents open to learning about new opportunities

• But does “open” mean that they will answer your recruiting ads?

Sources: CareerBuilider 2012 Candidate Behavior SurveyLinkedIn Talent Solutions survey: “Job Seeking Status of the Fully-Employed”

Not LookingOpen to Oppor-tunity


LinkedIn Survey: “The Job Seeking Status of the Fully-

Employed”

• 22% of candidates are not open to new opportunities

• 16% are not actively looking, but talk with friends about jobs

• 44% are open to considering jobs, but respond only when contacted (by a recruiter)

• Only 18% are actively looking and applying to job postings

Source: LinkedIn Talent Solutions survey: “Job Seeking Status of the Fully-Employed”

22%

16%

44%

18%

Not Available

Only Talk to Friends

Need to be Con-tacted

Actively Respond to Postings


When Active Job Seekers (the 18%) Decide To Go Online and Look For a Job … Where Do They Go?

Google sites account for 2 out of every 3 searches in the U.S.

Source: comScore “Digital Future in Focus 2013”


And Where Does Google Direct Them?


So How Does Google Affect Site Visits?

Simply Hired

Monster

Careerbuilder

Indeed

0 2 4 6 8 10 12 14 16 18

January 2013January 2011

UNIQUE MONTHLY VISITORS TO U.S. JOB SITES (IN MILLIONS)

Source: comScore Media Metrix

62% of Job SiteVisitors


How Do Site Visits Translate into Hiring?


In the iCIMS Research, Indeed Accounted For More Hires Than Every Other Online Source

Combined

54%36%

6%4%

Survey of Online External Sources of Hire

Indeed

Job Boards (CB MO CL)

LinkedIn

Simply Hired

Source: iCIMS Survey of 31,000 hires


So Who Posts Jobs on Indeed?

Indeed aggregates jobs from some job boards, but also automatically posts jobs from employer career sites that use applicant tracking systems (like iCIMS)


No Posting Fees, Keyword Advertising


But missing out on Indeed advertisingby not having an applicant tracking system

is just one of the problems for small employers.

In the long run, missing out on Mobile will probably be worse.


Recruiting Has Moved Beyond the PC

• More than one out of every three minutes spent online is now spent “beyond the PC” on smart phones and tablets.

• Already 30% of Indeed’s total candidate visits are mobile … and climbing fast.

• So naturally, they have an app for that.


Not Just Mobile Search, Mobile Apply


Mobile Apply Is Easy for Candidates


But Not Being Mobile-Friendly Leaves Small Employers At a Real Disadvantage


Remember the 18% of Candidates Who Respond to Job Ads?

22%

16%

44%

18%

Not Available

Only Talk to Friends

Need to be Contacted

Actively Respond to Postings


Now You Are Seeing a Fraction of That with Traditional Job Board Advertising

• Job Advertising fails to reach 82% of candidates, no matter where you advertise

• 62% of job board traffic has migrated to Indeed

• 30% of job board traffic is already on mobile devices

• 34 – 40% of candidates who do see jobs and try to apply will opt out of the application process

• The only resumes you see now are the ones left after everything else is subtracted

Sources: 1) LinkedIn research2) comScore “Digital Future in Focus”3) CareerBuilder research

Not Available

Friends Only

Recruiter Only

Google Only

Mobile Only

Opt Out

Your Resumes


In the past two years, Google and Mobile significantly changed candidate behavior.

If you want to attract the most employable candidates, here is how you need to adapt:

Upgrade ads to be more visually attractive Use a Career Portal (Applicant Tracking System) indexed by Indeed Use Easy/Mobile Apply Functionality on career site and all ads Allow candidates to apply with a social network profile Set up “Keep me in mind for the future” functionality Purchase keywords on Indeed Manually process resumes to make applying easy Monitor the candidate experience to earn good online reviews Track Response Rates and Adjust


Instead of Ads Cluttered with More Ads


Upgrade to a Cleaner Look


Make Career Site Easy to Apply from

When we post jobs on our Applicant Tracking System, it’s easy for candidates to apply:

•Online•By email•With an online profile.


Increase Visibility on Indeed

• Purchase Keywords

• 5 Star Employer Review

• Easy Apply


Set up “Apply Now” Buttons


Set up Mobile Apply


Track Response Rates and Adjust

Are You Recruiting Where The Candidates Are Looking?


We’ll help you adapt to the new recruiting landscape. Call us at 1-888-884-0573

how the recruiting landscape has changed slideshare

Technology

comscore digital

job seeking

mobile applywww

availableonly

recruiting

job

source

apply