haleeb foods (final )

8/3/2019 Haleeb Foods (Final )

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MISSION STATEMENT:

` It is our mission to be the number one food company inPakistan by providing our customers with the highest

product quality in terms of taste, experience, andsatisfaction.

` VISION STATEMENT

It is our vision to be the best and leading provider of foodproducts in Pakistan and among the top ten food companies

in the world, by continually challenging present conventionsand always staying a step ahead of the competition.


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` Product Mix:a) Dairy Productsb) Juicesc) UHT Milk

` 1)Dairy products:

` AsliDesi Ghee

Haleeb Asli Desi Ghee is obtained from pure milk through the traditional

procedure of heating butter slowly. Haleeb Asli Desi Ghee is free from all

artificial ingredients; it has pure and natural taste and is nutritionally

preserved. It comes with 1 year shelf life.

` Haleeb Butter

Daizy Butter is the best natural source of Vitamins A & D for everyone,

and by far the ideal way of starting yet another busy day. It is rich in its

taste and revitalizes your energy for a long tiresome day.


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` Haleeb Cream

The premium cream processed hygienically from pure fresh milk,

Haleeb Cream is luxuriously rich in its thickness and nutritional

value. It promises the richest assortment of tempting toppings,

delicious desserts and creamiest coffee with its unique taste, also

great for eating with bread etc. Packed in 6-layered Tetra Pack Brick

Aseptic packaging and has a shelf life of 6 months.

` Haleeb Tea Max

In tune with the Haleeb Foods tradition of providing consumers high

quality and value added products, Haleeb Tea Max is the ideal choice for

all tea and coffee lovers. Tea Max is special milk that provides a rich taste

in your beverage. It is packed in a 6-layered Tetra Pack Brick Aseptic

packaging and has a shelf life of 3 months.


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` 2) Juices

` Haleeb GoodDay

Haleeb Good Day offers consumers a range of 100% pure juices, without

any added sugar, flavors or preservatives. For consumption absolutely

anywhere and anytime, Good Day's four premium juices (apple, red

grape, orange, and fruit cocktail) give you the absolute delight in taste,

and revitalizes you at the same time. It is packed in a 6-layered Tetra

Slim Pack Brick Aseptic packaging with easy opening.


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` UHT Milk

` Haleeb Milk

Consumers everywhere know that only Haleeb Milk makes the best tea ever

because of its thickness. Haleeb is pasteurized, homogenized, and

standardized pure UHT milk o f the highest standard with 3.5% fats and

8.9% solid non fats. It is Haleeb Foods premier brand, and the choice of

quality-conscious consumers who only go for the best. Packed in easy to

open, 6-layered Tetra Pak Slim Brick Aseptic packaging, it comes with a 3

months shelf life.

` HaleebDairy QueenUHT Milk

Dairy Queen is standardized and homogenized pure UHT Milk with 3.5%

fat and 8.9% solid non fats. At an affordable price it has won the hearts of

consumers everywhere. It is available in 6-layered Tetra Pak Fino

Packaging, introduced for the first time in Pakistan and has 3 months shelf

life.


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` Brand Name

The Brand name itself has become a trusted name, as they have been in

market from many years and they have been striking the consumer mind

from 21 years that is quite a long period of time if we compare it to the total

industry total time period. Haleeb Foods was established in 1986 and its first

product was Haleeb Milk. Since then, it has continued to provide quality

products to its customers with product and packaging innovation.

` Brand Image

Once the brand image is formed, than it is difficult for any other firm to

introduced new brand into the market so unless and until it has low price

and superior quality. As in packed milk few quality brands are available

(Haleeb, Candia and Milk Pack), so people will prefer these brands on the

other newly introduced brands.


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` Advertising Budget:

First of all a good advertising campaign designs for newpromotion and related advertisement depends upon the perunit sale of that product. Candia Milk advertisements are no

longer running on T.V because it was not able to reach its saletargets.

` Advertising Strategy:

The strategy is very simple, they know that we have a

perception that the milk is of good quality when it is thick.If we are talking about tea users then it becomes obvious thatthe milk should be thicker because only then it can make morecups of tea. So their slogan always focuses on thickness andpurity.


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` Placementstrategies:

Haleeb foods use more than one strategies for placing its products.

They use stands in retail shops. They also provide freezers to shop

Marts. This also help them to maintain its image in the consumer mind.

This also helps the shopkeepers to keep Haleeb products.


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Main Markets:

` Pakistan, North America, South America ,Western Europe, Eastern Europe,

Eastern Asia, Southeast Asia, Middle East, Africa, Oceania

` Work Force

` It has a team of3000 exceptional individuals to support its operations, out

of which

` 900 are permanent employees

` 600 are on contract and

` 1500 are of 3rd party


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` Corporateculture

` Haleeb pvt. Limited has greater communication betweenmanagement and workers. They have better team spirit.Haleeb experience less bureaucracy and easier decisionmaking. Fewer levels of management which includesbenefits such as lower cost as manager are generally paidmore than workers.

` Positioning:

` Haleeb foods have been positioning its products by itsattribute and by usage or with respect to its application.Positioning is the place where Haleeb has not been able toconvey its message in an effective way.


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` But Haleeb is not delivering message according tomodern perspectives. As SAB SE GARHA DOODHis not complete and final thing that the customer havein mind. Today consumers need fitness more thanthat.

`

` Repositioning:`

` Haleeb has again build the relation with customer bynew slogan

`

` Ik garha rishta umar bhar k liye.`


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` Haleeb Foods Limited (Formerly HFL Foods Limited) is advertising its products

through the ATL (A

bove the LineA

ctivities) it should also give emphasis toadvertise its products through the BTL (Below the Line Activities).

` Human Resource Department of Haleeb Foods Limited should introduce HRIS(Human Resource Information System) to increase the efficiency of theDepartment.

` The co-operation among the different departments of Haleeb Foods Limitedshould improve their communication network. It will lessen the bureaucraticcost and increase the efficiency of the company.

` The activities like Customer Satisfaction Day should be performed on regularbasis so that the company can show its loyalty. So that the company could havethe feedback of the customers regarding the products and image of thecompany.

` Haleeb Foods Limited has introduced Haleeb Good Day 100% pure Juicein1literpacking they should also introduce the Haleeb Good Day 100%PureJuicein250ml packing to increase the market share.

`

The shopkeepers complains that Haleeb Foods Limited do not providereplacement to the expired products so they should provide properreplacements to the shopkeepers to enhance the company image.

` Haleeb Foods Limited should improve its distribution system especially retailersare not happy with the distribution of Haleeb Milk.

haleeb foods (final )

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