report over haleeb ltd

7/31/2019 Report Over Haleeb Ltd

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Report Over Haleeb Ltd. Company

In respect to Sir Arshad Alam

Staff: Taxation

Opportunity to


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Acceptance Letter

For the kind attention of

HonorableSir Arshad Alam

Re: Request for the Presentation for Report.

Respected Sir:

Referring to your Presentation Setup I have make a report over HALEEB Ltd. Company, which has

opportunity in Malaysia to launch new Product. This would be an interesting action for me to work for it.

My 90% efforts are attached to it.

Please give me a chance to present in a class as a good manner and attractive efforts at coming Tuesday

date 22.05.2012.

I believe you must assure me to avail this opportunity. Thank you very much.

Your Respectfully.

Acceptance

Saifurrehman.

Arshad Alam


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Acknowledgment

I have taken efforts over Haleeb Foods because large amount of time I

spend in it to get information. Haleeb information are easy available ininternet + it is a first tetra pack milk in Pakistan which essure us to use tetra

Pack. Altough I am very much satisfied with this

I would like to express my gratitude towards my parents & family member

for their effort by whom I am here to know about right or wrong, behavior

and manners. My Mother has dead but being have her prayer I always feelproud.

I would like to express myself that I am keen interested in learning andcommunication. I make my self rules regulation wise thats why I am living

as Bachelor.

My thanks and appreciations also go to my colleague in developing the

project and people who have willingly helped me out with their abilities.

Hope to see your favourable response.

Thank you

Saifurrehman


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TABALE OF CONTANT

Company profile Executive summary New country Culture of country Social behavior of country Business opportunity New product Name Purpose of new product Stuff of new product Financial strategy Advertizing Distribution in the market Market survey Conclusion


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COMPANY PICTURE


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COMPANY PROFILE

aleeb food limited is start in 1983 in Pakistan, and haleeb food is very fimas

in Pakistan . There so many branch in Pakistan like karachi, Lahore . Islamabab,

Sargodha, rahim yar khan ect..

Building are excellent reputation over the years, Haleeb food continues to be at

the forefront of product and packaging innovation By the grace of God, it has

to achieved market leadership in several food category with very strong

portfolio , consisting of leading national and international brands, Haleeb food

limited introduce , Candia, Dairy Queen, Tea mix , skims, tropico and good day.

Haleeb food limited serving several export markets like, Bangladesh ,

Afghanistan , south Korea and Malaysia

Haleeb food limited is largest and growing company in Pakistan like, the

2006 the haleeb food income profit is 35 million


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Executive summary

Now Haleeb food limited has developed a new product has (pine apple juice) his

market name is (REFERSHERE)

For these purpose firs we have conducted SWOT Analysis Company to see the

company strengths, weaknesses, opportunities, threats. Then we have explained

the purpose benefits and objective of our product

Secondly we have made marketing mix strategy male product. We have divided

market into different segments and decided to target young student of colleges,

universities and schools belong to middle class family

We will promote our product into through electronic media, print media, cable,

internet and other sources. We have also conducted a market survey to know the

opinion of public about our product and developed our product accordingly

International certification

Our company have certified into the following organizations

HACCP ISO- 9002 ISO- 1400


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NEW COUNTRY

New selected country is Malaysia

CULTURE OF MALAYSIA

Malaysian people are very educated and very under the follow the roles

and also the Malaysian culture is very different because the deffernet

country people live in where like chains, Indian, Bengali, indonishain and

Pakistani so there are different culture and also like the new product


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Social behavior of Malaysia

The socioeconomic, social behaviour and dietary pattern

of 100 Aborigines and Malays, aged 7 years and above from Kuala

Pangsoon, Selangor Malaysia were studied by using pretestedquestionnaires. The individual's dietary intake was estimated using 24 hour

recall for 3 days within one week which was chosen at random. The

household's food consumption pattern was evaluated using food frequency

questionnaires. There was no difference in the total income per month for

both communities, as well as the educational attainment of the head of

household and property ownership. The proportion of smokers among the

Aborigines and the Malays was almost similar (33%) but the percentage of

heavy smokers was higher among Aborigines compared to Malays. Onethird of the Aborigines regularly consume alcohol. The main energy source

for both communities was rice, sugar and cooking oil whilst fish and eggs

were the main sources of protein. More than 50% of the Aborigines take

tapioca or tapioca leaves at least once a week compared to less than 20%

among the Malays. There was no significant different in the intake of

energy, protein and carbohydrate between the groups. However, the

Aborigines take less fats and iron compared to the Malays. The difference

in terms of smoking, drinking habit and dietary intake may determine the

distribution of disease in both communities.


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BUSINESS OPPORTUNITY IN MALAYSIA

Opportunities are higher for our Product in respect

to organize our product in Malaysia because of People are Educated, Richand have awareness more as compare to all Asian Countries. This

developed country has GDP growth at very high Level.

Our product meets the satisfaction of middle class people like university,

colleges and school Student. This makes my hope that our product will get

success in this country. Main point is that Our religious people live their,

this would make easy more to get more about Malaysia

Although being both Muslim countries. This is a good job


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NEW PRODUCT NAME

Our new product is PINE APPLE JUICE is market mane is (REFERESHER)

PUREPOSE OF NEW PRODUCT

The purpose of launching the REFERSHER juice is to

give a new tastes in the people who are dirking almost every available to

the market. We want to provide a fresh juice to the people so that theybecome refresh and healthy


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STAFF OF NEW PRODUCT

If we want to introduce in new product in new

country so we have required the following staff to successful our product in

new market and new country which follows:

ManagerMarketing managerFinancial managerHRM managerMarketing deportmentFinancial deportment

Seles deportmentAdvertizing staffSurvey staff

FINANCIAL STRATEGY

Our financial strategy is first open new plant in Malaysiain those plant have near the market and above the facilities are available in

here like electricity, road and gas facilities. So for those facilities we have

need to money.

New plant (70000 ringgit) Staff salary (50000 ringgit) Advertizing ( 25000 ringgit) Transportation ( 30000 ringgit) Tax expenses (10000 ringgit) etc.


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ADVERTIZING MATHOD

When we launch our product into new market so first we

promote our product into the market. We give our advertizing the following

methods

Media News channel Film head

Cable News paper

Magazine Banner Singh board Bill board Internet


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Market distribution

We are distribute our product into the following methods

Through airline Through busies Through Suzuki Through personal whale

Market survey

In order to learn whether people would like to buy a useour product, we have decided to conduct a market survey. First of all we

have dinged a survey from that shows how we can fill full the requirements

of the people.for this purpose we have surveyed different area of Malaysia.

The contents of survey from is follows

Do you packed PINE APPLE JUICE

YES NO

Which brand do you use

What do you consider before buying a product Price Packaging Labeling Brand name Taste


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CONCLUSION:

Simply is that if you work hard even try your best with best effort everything is in

your hand. Our purpose gets completed and successful which make strength in

our business. Business is simply an equation of

Investment + Effort + Tolerance + Dynamic = Successful Mission

report over haleeb ltd

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