SOHAIB IFTIKHAR

GROUP MEMBERSSOHAIB IFTIKHARMUHAMMAD ALI SHAHIDRANA JAHANZAIB SHAKIR

Muhammad Ali ShahidMission In this age of rapidly changing life styles consumers are driven to change their eating habits constantly, Gourmet responds to their desires and extended its existing product line. Gourmet has built a huge network of retail shops all over Lahore and Faisalabad and now entering in south Punjab mainly Multan.

VisionThe vision of Gourmet , throughout these years was to provide a quality food in affordable prices. Thats why where ever the market inflation went Gourmet never broke its rule.

Brand Elements

Brand Name

Logo

Tagline

Animated CharacterUsually Gourmet dont do much advertising. they dont have any Animated character and they dont endorse any celebrity yet for their promotions.

Color

Gourmet use white and orange color for their logo .the main color of their brand is usually orange and they uses it in almost in every promotion of their sub brands and in their packaging's as well.

JingleEmotional appeal in jingleLets preview an ad to listen their jingle

URLGourmet have their product site where you can have information about their products and it is gourmetPakistan.com

PackagingGourmet have different packaging for their every product but mainly they keep the tinge of orange color in their packaging's.

Human Resources

Hierarchy Structure

Recruitment process

Administrative & Human Resources ManagerInterviewAnonymous Interview Candidate in Lahore (Pakistan)Application DetailsI applied through a recruiter. The process took6 daysinterviewed at Gourmet Foods (Pakistan).Interview DetailsFirst was initial interview then it turned to assignment and presentation then after a sequence of interviews related to skills personality approach and presentations.Interview QuestionsAbout past experienceAnswer Question

Hiring criteria

Job DescriptionJob Title:Human Resource ManagerDepartment:HR departmentSummary:Human resource management jobs fundamentally involve the basic process of recruitment, hiring, training, promotion and retention of a companys most important asset, its employees

Level of EmployeesFrontline : Employees are the ones who are bound to deal the customer with their demands .Gourmet frontline employees are dealing with their daily customers and fulfilling their needs and offering them good products of gourmet and serving them effectively .

Back office : Gourmet back office employees made the products according to the customers demands according to their taste and preferences.

Process of RecruitmentFresh CandidatesBatch TraineesManagement Trainee officerExperienced Candidates

Training & Development

Objectives of training & DevelopmentImproving quality of workforceEnhance Employee growthPrevent obsolescenceAssisting new comerBridging the gap between planning and implementationHealth and safety measures

Working EnvironmentThe work environment characteristics describes here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made tenable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Employee CompensationSalary ScalesWagesBonusCommission

Employee BenefitsMedical AllowancesConveyance AllowancesDiscounts cards of 15% and 25% to their employees according to their post and hierarchy of the job

Performance AppraisalGourmet performance appraisal is on annual basis. HR manager says we appraise our employees on their performance.

Jahanzaib ShakirPhysical Environment

Exterior

Parking & Entrance

Interior

Supply Chain

Promotional mix

IMC (Integrated Market Communication)Tv AdvertisementBillboardsVehicle mediaRadioSponsorshipsMagazines ( Gourmet khawateen)Social Media

Suppliers of Media Gourmet has only one supplier who perform all media related activities Adcom is an Advertising agency who provide all promotional services to Gourmet either indoor or outdoor promotions.

Why Adcom?Adcom (Private) Limitedwas established in 1965 byMr. S.M.Akhlaq.47 years later, it has evolved into one of the largest and fastest growing advertising agencies of Pakistan.

SOHAIB IFTIKHARResearch & Development

R&D in GourmetTo bring innovation in their products & services.Feedback from customers.Updated with new recipes. To improve quality of products & services. Key to success.

Competitor Analysis

CompetitorsAfter the entrance of Gourmet in the market manynew players entered the market which is now amajor threat for Gourmet.

Criteria of Competitive Analysis for GourmetInnovationTechnologyLocationing PricingR&D

Reasons for potential competitors

Barriers to entry:No barriers to enter the market on part of the government.The industry is easy to enter as the technology is not a very complicated one and the assets are not very specialized ones. Considering that the behavior of general consumer is price driven therefore it also encourages others to enter the market.

Preferred EmployersLow Employees TurnoverEncouraging Job EnvironmentHandsome Salary package with fringe benefits Reward satisfactory performance of employeesBetter Brand Image

Dress Code of Employees

Philosophy Employees at back office and staff at front office wearing uniform represent the image of our company.

Impact

Uniform of staff at bakery create soft image of Gourmet in consumers mind.In uniform staff stay more focused and alert while performing their duties.Uniform also helps in promoting their corporate culture and create a well recognized brand image in consumers mind

PRODUCT LINE

Bon Vivant

Gourmet Bakery

MITHAI

Pasteurized Milk

Powder Milk

Ice Cream

Breads

Jams

Candies and Toffees

Ketchup

Beverages

FlavorsCola Malta Lemon upAppleIce-cream SodaBon vivant premium Cola

Juices

Water

Sharbat-e-jaan

Halwas

Nimko

Gourmet Khawateen

Recommendations

They should spend on advertisement to create awareness in consumers mind.Gourmet should offer their products online through their web portal.Gourmet bakers should introduce sugar free sweets and cakes fordiet conscious peoples.They should invest in latest technology, plants& machinery in order to increase their production.They should also sponsor different events e.glocal sports series, convocations &charities shows.