h20asis pfr ppt

7/28/2019 H20ASIS pfr ppt

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PROJECT FEASIBILITY REPORT

ON

H2OASIS: WATER PURIFIER

BIRLA INSTITUTE OF TECHNOLOGYJAIPUR

NAME: NEHA KUMARI

ROLL NO.: 9BBA/4024/10


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OUR TENSION YOUR

SATISFACTION


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H20asis is a water purifier company which purifieswater through different types of purifiers involvingdifferent and advance technologies.

The purifier machine is designed in such a way that it

can purify at least 20 liters water per day.

This a combination of technologies to remove fourtypes of contaminants found in potable water:sediments, organic and inorganic chemicals,

microbials or cysts, and objectionable tastes andodors.

This technologies to purify water to a level beyondWHO standards.


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This company mainly focuses to serve householdslocated around 150 km of west ofKandevali,Mumbai, Maharashtra.

This company is registered under The Companies

Act 1946.

The total investment is going to be 80 lacs whichwill constituted from different resources.Promoter will play a major role in establishment

of the firm. 50 lacs will be the own capital in the total

investment.

12 lacs will be borrowed from the knowns.

18 lacs will be the laon from IDBI bank.


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To make a recommendation on market entryand on element of an entry stategy.

To achieve increase in market penetration.

To create a service based company whoseprimary goal is to exceed customersexpectation.

To develop a sustainable home-basedbusiness, surviving off of its own cash flow.


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Name-

Age-

Number of family members-Occupation-

>Business

>Govt. emp

>Private emp>Student

>Other


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Do you use any kind of water purifier at home?

>Yes

>No

What type of purifier do you use?

>Electrical

>Non electical

Where did you heard about the product?

>TV commercial

>Newspaper print ads

>In shop branding

>Friends/relatives references


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Are you aware of the technology used in your

purifier?

>Yes

> No Do you agree that the technology like RO and UV

are beneficial for cleaning germs effectively?

>Strongly agree

>Agree>Neutral

>Disagree

>Strongly disagree


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80%

20%

yes No


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Electricalpurfier

62%

Non electical

purifier38%


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40 lakhs households of middle and uppermiddle class households.

4 lakhs households who had similar valuesand lifestyle.

50% of our target market used boiling toclean water.

40% of our target market used a mechanicaldevice to improve the water quality.


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Boiling:> Two to five liters of water for 10

minutes, allow it to cool, and then transfer

into a container for storage.

This procedure is cumbersome, timeconsuming and inefficient in removing

physical impurities and unpleasants odors.

Before storage they will filter their boiled

water through candle filters. Water canbecome recontaminated during handling and

storage.


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Candle Filters -> Low price depends onmaterials (plastic, porcelain, stainless steel)and easy of using. Candle filter is slow andproducing 15 liters (one candle) to 45 liters

(three candles). It needed to be removed,clean and boiled 20 minutes. Price Rs.350 toRs.1,100.

Water Purifiers -> better than Candle

Filters. There are three steps, the firstremoved sediments, the secondobjectionable odors and colors and the thirdharmful bacteria and viruses. Price isRs.2,000 to Rs.7,000.


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Apply for market entry to the Secretariat for

Industrial Approvals, Ministry of Industries.

Approval of any royalties and fees,remittances of dividends and interest by

Reserve Bank of India, Ministry of Finance.

Virtually guarantee by consulting firm.


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Scarcity of cleandrinking water

Untapped market

Increasing

urbanization

Water born diseases

Lack of standards

Low awareness level


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Pricing is critical for success of water purifierin the market .

Company 1 leads the overall market with ab%share.

Apart from channel sales water purifiercompanies also resort to direct selling.

Water purifier companies also facescompetition from cheaper Chinese products.


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0 2 4 6 8 10

Storage

UV purifier

RO purifier

Chart Title

Min Max


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There are three major competitors. There are

1. Eureka Forbes Joint venture company in 1982 between

Electrolux (Sweden) and Forbes Cambell

(india). First brand name was Aquaguard (used

ultraviolet rays to kill bacteria and viruses)Rs.5,500

Second brand name was PureSip (used

polyiodide resin to kill bacteria and viruses)Rs.2,000

Used 2,500 person salesforce (directly onhouseholds) to sale Aquaguard and independentdealers to sale PureSip


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2. Ion Exchange

Began operation in 1964, they use brand

name was ZERO-B (Zero-Bacteria)

ZERO-B purifiers used a halogenated resintechnology.

It helped prevent iodine deficiency diseases

and permitted purified water to be stored

up to eight hours without fear of

recontamination

Every year needs to replace the

halogenated resin at a cost of Rs. 200.


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Singer The product contained nine stages

(removed sediments, heavy metals, badtastes, odors, and colors, killed bacteria

and viruses, fungi, and nematodes) Life of flow rate at 3.8 liters per minutewas at 40,000 liters (4.4years for 25 litersper day), but slower liters per minute was70,000 liters (7.6 years for 25 liters perday).

They described their product as state ofthe art.

Singer was a well-known and respectedbrand name


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Sales volume of ZERO-B and Singer wasaround 60,000 units in 1996.

Sales volume of Aquaguards and PureSips was190,000 units.

More than 100 Indian companies made andmarketed candle filters.

All of purifier sales came from large urbanareas and only ten to fifteen percent of theentire Indian population could be reached.


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Independent dealers

Consumer advertising

Show rooms


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TV advertising

Newspaper advertising

Outdoor and transit advertising

Magazines


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Featues H20asis Singer ZERO-B Puresip Aqauguar

d

Price 4500-

6000

4000 2000 5500 2000

Remove

sediment

ation

Yes Yes Yes Yes Yes

Remove

odors n

color

Yes Yes No No Yes

Kill

bacteria n

viruses

Yes Yes Yes Yes

(weak)

Yes

(weak)

volume 20L 15L 18L 12L 20L

Maintena

nce cost

Rs.100/yr Rs.200/yr Rs.150/yr Rs.120/yr Rs.180/yr

Electricit

Yes Yes No No Yes


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Overall evaluation of the project indicated thatthe new approaches are working well.

The household survey showed that many userslack access to improve water, so the filters can

greatly their drinking water. The company should consider in creating

awareness through its outreach programmes sothat the customer realize the benefits, chancesthat they will accept the product will be much

greater. Last but not least this project gave me a wide

knowledge about the water purifier and waterpurification.


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Thank

You

h20asis pfr ppt

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