Guerrilla Media Marketing 2.0

Guerrilla Social Media Marketing Shane Gibson@ShaneGibson#CMAMBDD11

Socialized.me/CMAMBGuerrilla Marketing

Achieving conventional goals through unconventional means.

Socialized.me/CMAMBWhat is this?

Socialized.me/CMAMBTo this guy? A weapon.

Socialized.me/CMAMBTodayTop 10 attributes of guerilla media marketerThe power of nano-casting and nano-marketingExecuting an integrated social media marketing campaign5 Steps to Maximize ROI

Socialized.me/CMAMBTraditional MarketingMoneyExtensive LabourHistorically OrientatedAlgorithmic ComplicatedME focused

Socialized.me/CMAMBGuerrillas Depend on..PsychologyEngagementEmotional ImpactExcitementPassionHumorDesire

Socialized.me/CMAMBGuerrilla MarketingInnovationImaginationKnowledgeCommunity

Socialized.me/CMAMBWord of Mouth and Mouse are not free.

Time is not money. Time is life.

Socialized.me/CMAMBGuerrilla Marketing

Is about LEVERAGE

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Socialized.me/CMAMBFree & Honest Tea

Socialized.me/CMAMBResults

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Socialized.me/CMAMBEarned Media

Socialized.me/CMAMBIncrease in Sales

Socialized.me/CMAMBWall Street VS. LA

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Free as a Weapon

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Socialized.me/CMAMBFree Wifi as Weapon

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Socialized.me/CMAMB10 Guerrilla TraitsImmune to hypeCuriosityThe ability to sprintThe ability to run marathons.Transparent

Socialized.me/CMAMB10 Guerrilla TraitsCommunity focused Profit driven Tech hungry Self-developer Leadership mentality

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Socialized.me/CMAMB

Socialized.me/CMAMB

"Social media is 1000 people wide and 2 inches deep"

Socialized.me/CMAMBBroadcast

Socialized.me/CMAMBNarrow Cast

Socialized.me/CMAMBNiche-Cast

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NANO-Cast

Socialized.me/CMAMBScott Heiferman

Socialized.me/CMAMB@cforbesoklahoma

Socialized.me/CMAMB@cforbesoklahoma

Socialized.me/CMAMBNano-CastFacebook GroupsLinkedin Groups and Sub-groupsOffline events and seminars (Meetups and Tweetups)Webinars and Podcasts#tags and Twitter listsOne-to-one dialogueFusion partnerships

Socialized.me/CMAMBMaximize ROICommit to a Long-term planCoordinate Multiple MediaListen and talk dont marketHave a strong social hubGet Sociable!

Socialized.me/CMAMBResources@ShaneGibsonClosingBigger.netGuerrillaSocialMediaHQ.comhttp://socialized.me/cmamb

Socialized.me/CMAMB