guerrilla social media marketing for exposition managers

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Guerrilla Media Marketing 2.0

Guerrilla Media Marketing 2.0With Shane Gibson@ShaneGibson

Socialized.me/caem2011TodayDefine Guerrilla Marketing and Guerrilla Social MediaTop 10 attributes of guerilla media marketerThe power of nano-casting and nano-marketingHow to develop and manage an integrated social media marketing campaign

Socialized.me/caem2011Guerrilla Marketing

Achieving conventional goals through unconventional means.

Socialized.me/caem2011What is this?

Socialized.me/caem2011To this guy? A weapon.

Socialized.me/caem2011Traditional MarketingMoneyExtensive LabourHistorically OrientatedAlgorithmic ComplicatedME focused

Socialized.me/caem2011Guerrillas Depend on..PsychologyEngagementEmotional ImpactExcitementPassionHumorDesire

Socialized.me/caem2011Guerrilla MarketingInnovationImaginationKnowledgeCommunity

Socialized.me/caem2011Word of Mouth and Mouse are not free.

Time is not money. Time is life.

Socialized.me/caem2011Guerrilla Marketing

Is about LEVERAGE

Socialized.me/caem2011Insurance Guerrillas

Socialized.me/caem2011Free & Honest Tea

Socialized.me/caem2011Results

Socialized.me/caem2011Press

Socialized.me/caem2011Earned Media

Socialized.me/caem2011Increase in Sales

Socialized.me/caem2011Wall Street VS. LA

Socialized.me/caem2011

Free as a Weapon

Socialized.me/caem2011

Socialized.me/caem2011Free Wifi as Weapon

Socialized.me/caem2011

Socialized.me/caem201110 Guerrilla TraitsImmune to hypeCuriosityThe ability to sprintThe ability to run marathons.Transparent

Socialized.me/caem201110 Guerrilla TraitsCommunity focused Profit driven Tech hungry Self-developer Leadership mentality

Socialized.me/caem2011Boeing

Socialized.me/caem2011Mediadecoder.com:Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained. - Boeing

Socialized.me/caem2011

"Social media is 1000 people wide and 2 inches deep"

Socialized.me/caem2011Broadcast

Socialized.me/caem2011Narrow Cast

Socialized.me/caem2011Niche-Cast

Socialized.me/caem2011

NANO-Cast

Socialized.me/caem2011Scott Heiferman

Socialized.me/caem2011@cforbesoklahoma

Socialized.me/caem2011@cforbesoklahoma

Socialized.me/caem2011Nano-CastFacebook GroupsLinkedin Groups and Sub-groupsOffline events and seminars (Meetups and Tweetups)Webinars and Podcasts#tags and Twitter listsOne-to-one dialogueContributing to other events and groups

Socialized.me/caem2011At the Event

Socialized.me/caem2011Live Blog

Socialized.me/caem2011Twitter Feed

Socialized.me/caem2011Build hubs

Socialized.me/caem2011

Socialized.me/caem2011

Socialized.me/caem2011PlANNING AND LAUNCHINGIdentify Your GoalIdentify Your Target Audience/Nano-marketsPick the Right PlatformsMap out Social Etiquette and PolicyImplement Listening and Engagement StrategyKnow Your Market IntimatelyCreate Content Mixing Marketing and Community (Have a calendar)Get Sociable!

Socialized.me/caem2011

Resourceshttp://socialized.me/caem2011 http://twitter.com/shanegibsonhttp://closingbigger.nethttp://inSocialMedia.com

Socialized.me/caem2011