Digital Dealer Conference Automotive Guerrilla Marketing Using Social Media

Download Digital Dealer Conference Automotive Guerrilla Marketing Using Social Media

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J. D. Power and Associates Auto Shopper Analysis from the Automotive Internet Roundtable in Las Vegas, NV.For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com

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<p>Digital Dealer Advertising Presentation</p> <p>How to Use Web 2.0 in a High Powered Guerrilla Marketing Strategy Leverage Web 2.0 sites using OEM supplied content and your customer lists to create business opportunities that will help you sell cars and prosper at a time when dealers are cutting expenses.Leverage Web 2.0 sites using OEM supplied content and your existing customer databases to create high quality sales opportunities at little or no cost. Use access to new sources of OEM supplied information, image, video and rich media content that is updated daily, along with other data resources, to enrich online dealership communities. Use multiple email lists and SEO to take advantage of low or no cost web site platforms as an online magnet that pulls in and engages prospects in your area, along with previous sales and service customers. How do you reach critical mass, to achieve the Web 2.0 alchemy needed to drive dealership opportunities to do business? No dealer or manager should miss this unique opportunity to see how their dealership can use new tools and emerging capabilities that did not exist in 2008 as part of a 2009 Guerrilla Marketing Strategy to generate business without spending more money! </p> <p>Attendees will receive free access to online resources they can use to gain competitive advantage in their local markets. -- SeeLastSlide.com -- ##Dealer Internet Battle PlanINTRODUCTION: Ralph Paglia Director - Digital Marketing ADP Dealer Services</p> <p>20+ year automotive industry leader in Digital Marketing, Advertising, Lead Management and dealership CRM process design and execution.Executed Digital Marketing strategy that generated144,000+ leads to single-point Chevy dealer in 2 years.Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006. Worked with Ford in 2007 to develop first Tier 3 Digital Advertising program providing dealers with geotargeted Tier 1 marketing assetsManaged first retail automotive Behavioral Targeting Digital Ad pilot program while at Courtesy Chevrolet in 2005, 2006 and 2007Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBSs in SoCal Internet Sales &amp; Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.</p> <p>Cell: 505.301.6369 ralph_paglia@adp.com www.ADMPC.com ##2</p> <p>##3Web 2.0 is typically used to describe UGC sites and Social Networks available in a Heinz 57 range of varietiesSocial NetworksProfessional NetworksVideo Hosting SitesPhoto Hosting SitesDIY Publishing (Blogs)Consumer Reviews &amp; RatingsStatus, SMS &amp; Bookmarking DIY Network Creation Platforms </p> <p>##4Dealer CommunityHub &amp; Feed SourcesDigitalRalph says:Use a network of interconnected Web 2.0 sites for dealership social marketing strategy##SmartArt custom animation effects: radial list(Intermediate)</p> <p>To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Radial List (fifth row, fourth option from the left), and then click OK to insert the graphic into the slide. To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes.On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors, and under Built-In, select Technic.Press and hold CTRL, and on the slide, select the large circle and all three small circles.On the Home tab, in the Drawing group, click the arrow to the right of Shape Effects, point to Preset, and then under Presets select Preset 2 (first row, second option from the left).On the slide, click the picture placeholder in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert. (Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane check Tile picture as texture. (2) If necessary, change the tile position of the picture within the shape. To do this, in the Format Shape dialog box, in the Fill pane, under Tiling options, enter values into the Offset X and Offset Y boxes to reposition the focal point of the picture. To resize the picture, in the Format Shape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.)Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane click Solid fill, and then in the Color list, select Gray-25%, Background 2, Darker 75% (fifth row, third option from the left).Select the middle small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, click Solid fill in the Fill pane, and then in the Color list select Gold, Accent 2 (first row, sixth option from the left).Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, click Solid fill in the Fill pane, and then in the Color list select Lavender, Accent 3 (first row, seventh option from the left).Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, do the following:Click Line Color in the left pane, and in the Line Color pane click Solid line.Also in the Line Color pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left).Also in the Format Shape dialog box, click Line Style in the left pane, and in the Line Style pane, do the following: In the Width box, enter 2.5 pt.In the Dash type list, select Round Dot (second option from the top).Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the Font Size box, enter 22.</p> <p>To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click Custom Animation. Select the SmartArt graphic on the slide, and then in the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and select More Effects. In the Add Entrance Effect dialog box, under Subtle, select Fade.Click the arrow to the right of the fade entrance effect and select Effect Options. In the Fade dialog box, do the following:On the Timing tab, in the Start list, select With Previous.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArt Animation tab, in the Group graphic list, select One by one. Click the double arrow under the animation effect to expand the list of effects.Select the first effect in the list (fade entrance effect), and then click Change, point to Entrance, and select More Effects. In the Change Entrance Effect dialog box, under Moderate, select Grow &amp; Turn.Select the second effect in the list (fade entrance effect), and then click Change, point to Entrance and select More Effects. In the Change Entrance Effect dialog box, under Basic, select Wipe.Select the second effect in the list again (wipe entrance effect). Under Modify: Wipe, do the following:In the Start list, select After Previous.In the Direction list, select From Left.In the Speed list, select Very Fast.Select the third effect in the list (fade entrance effect), and then click Change, point to Entrance, and select More Effects. In the Change Entrance Effect dialog box, under Subtle, select Faded Zoom.Select the third effect in the list again (faded zoom entrance effect). Under Modify: Faded Zoom, do the following:In the Start list, select With Previous.In the Speed list, select Fast.Select the fourth effect in the list (fade entrance effect), and under Modify: Fade, in the Start list select With Previous.Press and hold CTRL, and select the fifth and eighth effects in the list (fade entrance effects), and then click Change, point to Entrance, and select More Effects. In the Change Entrance Effect dialog box, under Basic select Wipe, and then click OK.With the fifth and eighth effects in the list still selected (wipe entrance effects), under Modify: Wipe, do the following:In the Direction list, select From Left.In the Speed list, select Very Fast.Press and hold CTRL, and select the sixth and ninth effects in the list (fade entrance effects). Click Change, point to Entrance, and select More Effects. In the Change Entrance Effect dialog box, under Subtle, select Faded Zoom.With the sixth and ninth effects in the list still selected (faded zoom entrance effects), under Modify: Faded Zoom, do the following:In the Start list, select With Previous.In the Speed list, select Very Fast.Press and hold CTRL, and select the seventh and 10th animation effects in the list (fade entrance effects), and then under Modify: Fade, in the Start list, select After Previous.</p> <p>To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors select White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors select White, Background 1, Darker 35% (fifth row, first option from the left). </p> <p>DigitalRalph.com says:Use your network of connected Web 2.0 sites for push-pull syndication of OEM supplied and User Generated Content assets. Leverage your car companys daily updates and get your customers to create content for most of updating the work!##Dealer Internet Battle Plan6</p> <p>Dealership Web 2.0 Social Marketing Strategy Example</p> <p>##Dealer Internet Battle PlanSmartArt custom animation effects: basic radial(Intermediate)</p> <p>To reproduce the SmartArt on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Basic Radial (sixth row, second option from the left), and then click OK to insert the graphic into the slide. On the slide, select the SmartArt graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullet, enter the text for the center circle of the graphic. In the second-level bullets, enter the text for all the other shapes in the SmartArt graphic. With the SmartArt graphic still selected, on the Design tab, in the Themes group, click Colors, and then select Median. Under SmartArt Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 5. In the Shape Width box, enter 7.5.Under SmartArt Tools, on the Design tab, in the SmartArt Styles group, click SmartArt Styles, and then under Best Match for Document select Intense Effect (fifth option from the left).On the Home tab, in the Font group, click the button next to Font Color, and then under Theme Colors select Black, Text 1 (first row, second option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane, under Surface, do the following:In the Material list, under Special Effect, select Soft Edge (first row, second option from the left).In the Lighting list, under Neutral, select Harsh (first row, fourth option from the left).In the Angle box, enter 30.Press and hold CTRL, and select all five shapes in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, in the Presets list, under Outer select Offset Bottom (first row, second option from the left), and then do the following:In the Transparency box, enter 65%.In the Size box, enter 103%.In the Blur box, enter 9 pt.In the Angle box, enter 90.In the Distance box, enter 3 pt.</p> <p>To reproduce the SmartArt effects on this slide, do the following:On the slide, select the center circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.On the slide, select the top circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solid fill.Click the button next to Color, and then under Theme Colors select Orange, Accent 2 (first row, sixth option from the left).Also in the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 20...</p>