guerrilla social media marketing for realtors
TRANSCRIPT
Guerrilla Social Media Marketing
Turning Social Media Efforts Into Profitable Guerrilla Conquests
Guerrilla Marketing
“Achieving conventional goals through
unconventional means.”
What is this?
It’S a Weapon To This Guy:
Social Media
Is only a tool
500 Million People
100 Million Professionals & Every Fortune 500
150 million accounts - 90 million updates per day
Worlds 2nd largest search engine
Guerrilla SocialMedia Marketers
Guerrilla SocialMedia Marketers
➡Imagination
Guerrilla SocialMedia Marketers
➡Imagination
➡Innovation
Guerrilla SocialMedia Marketers
➡Imagination
➡Innovation
➡Knowledge
Guerrilla SocialMedia Marketers
➡Imagination
➡Innovation
➡Knowledge
➡Community
Turning Free Into A Guerrilla Tool...
Free as a Weapon
Free as a Weapon
Free as a Weapon•Nearby restaurants•Shopping•Community workforce breakdown•Schools•Housing inventory and stability•Crime rates•Past pricing and sales on the home
itself
Free and Variable as a Weapon
Consent
DiscoveryConsumption
InteractionConnection
Consent
Starts With discovery
Starts With discovery
Discovery Engine
Maximize Consumption
Consumption
Consistent Relevant Content and Conversations
=
Nano-casting
Broadcast
Narrow Cast
Niche-Cast
Scott Heiferman
Nano-Cast• Facebook Groups
• TVertical specific sites
• Linkedin Groups and Sub-groups
• Offline events and seminars (Meetups and Tweetups)
• Webinars and Podcasts
• #tags and Twitter lists
Important Nano-Casting Tool
Being Sociable!
= Getting Real!
John Maxwell
“One is too few a number to achieve greatness.”
Dependent
• On your team
• Online influencers
• Fusion partners
• Customers
• Other Guerrillas
Tap into Nano-Tribes
PlANNING AND LAUNCHING
1. Identify Nano-markets
2. Gather Intelligence
3. Build content and conversations for each nano-market
4. Work your social media calendar - PROFIT GOALS
5. Target and connect with influencers and community
6. Constantly refine and augment
Guerrilla Social MEdia
Yes I would love to speak at your next conference!
GuerrillaSocialMediaHq.com
@ShaneGibson