Hannover Milano Fairs Shanghai Ltd. is the subsidiary ofDeutsche Messe AG(founded in 1947) and Fiera MilanoS.p.A(founded in1920, the only exhibition company listed on theItalian Stock Exchange). This alliance makes Hannover MilanoFairs Shanghai Ltd., an even more important platform for bothparties to learn from each other’s experience concerning marketexpansion and tradeshow organization.Every year, Hannover Milano Fairs Shanghai Ltd. organizesmore than 20 exhibitions at home and invites Chineseenterprises to participate in or visit exhibitions overseas.BIT – International Travel Exhibition, a historic Italian travel platform, is the key tourism project organized by Fiera Milano.

As the earliest large-scale international tourismexhibition in China with the longest history, withgreat support of Guangzhou Municipal Culture,Radio, Television, Tourism Bureau, GuangzhouInternational Travel Fair (GITF) is an influentialB2B and B2C travel fair focusing on outbound andinbound travel and M.I.C.E.With 27 years’ development, GITF will continuouslybring the most trendy tourism information,professional events and quality services to theworld, providing a perfect business communicationplatform for global exhibitors and buyers.

Guangzhou International Travel Fair

Hall 16.2 Outbound Tourism & M.I.C.E.

Hall 15.2 Inbound Tourism & Travel Destination

Hall 14.2 Local Travel Agency

Hall 15.1 Thematic Tourism

Hall 14.1 Tourism Culture & Lifestyle

Hall 16.2 Hall 15.2 Hall 14.2

Hall 15.1 Hall 14.1 1st floor

2nd floor

Airlines / Airline Alliance / Air AgentPersonalized Tour / Theme TourGolf Course & Golf ClubIT Service for Travel IndustryTourism Real Estate

Tourism Board & Bureau Tourist AllianceTravel Operator / Travel AgencyM.I.C.E./ Event & Conference ManagementDestination Management CompanyScenic Spot / Theme Park

Hotel / Hotel Group / ResortOn-line ReservationCruise / Yacht & Yacht ClubFinancial Product for TourismCity Planning / Landscape Design

Car Rental / CaravanIncentive TravelDriving Tour Club Tourist commodityOther relevant sectors

Exhibit Categories

GITF EXHIBIT CATEGORY

Flights• >300 Itineraries

• Direct flights to over 80 overseas destinations

Tourism PotentialIn 2018, more than 98.49 million Cantonese have travelled around, in which 38.37 million

people have been out of Guangdong, 53.70 million in Guangdong and the outbound

number is 6.41 million.

Favorable policies• 144-hour Visa-Free Transit at Guangzhou Airport

• One Belt and One Road Initiative

• An important engine in the development of Greater Bay Area

Geographical Advantages• One of first tier cities in the world

• Close to Hong Kong & Macau

• One of the starting ports of Maritimes Silk Road

WHY Guangzhou

PPRIVILEGES FOR GITF EXHIBITORS

Take full advantage of GITF’s 27 years development, deep industry influence and buyer resources

Comprehensive promotion program, delve into business opportunities of Greater Bay Area Market

Access to online PSA System, meet with 819 high quality hosted buyers and 39,766 trade visitors in China market

A series of activities, keep up with the latest trends & needs

Get the first-hand information of B2C Tourism Market in southern China every year

FIGURES OF GITF2019

39,766 TRADE

VISITORS

36,000 sqm

SCALE

3,975 Match Making

Meetings

819 HOSTED BUYERS

1,042 EXHIBITORS

76 BUYER

DELEGATIONS

GGITF2019 EXHIBITOR ANALYSIS Exhibitor Category

27.18% Tourism Board

17.10% Hotel & Resort

12.75% Tour Operator

9.40% Publisher &

Media

8.74% Outdoor Equipment

& Travel Goods

8.72% Local Travel Agency

5.71% Scenic Spot

5.03% RV & Camping

5.37% Others

Display Area 36,000sqm

1,042 Exhibitors

from 55 Countries & Regions

GGITF2019 EXHIBITOR COMMENTS

I am very happy to be in GITF, the fair has a good function. Sri Lanka will become NO.1 world’s tourism destination. We have numbers of tourism agencies to be here. I think in the future, the Chinese market will be larger. I hope we will participate in this exhibition next year.

Greek National Tourism Organization participates in GITF for the 5th time. We are very happy that we are here this year as well. We promote in this year with more luxury products. We are really happy with this exhibition. I think it’s successful. We have really good B2B meetings. And we would be happy to be here again in next year.

Tourism of Cambodia are taking part in GITF for a long time. We have a long partnership with GITF. This year we have something new to the show. GITF is a good platform for us to send our product. We are also happy to see more public beside the buyers. I hope GITF is getting success and better and better!

Southern China 90.45%

A. Travel Agency

B. MICE Organizer

C. Personalized Tour Operator

D. Business Travel Management

E. Online Booking Service

Overseas Buyers 32% China

Buyers 68%

GITF2019 BUYER ANALYSIS Region & Category

GITF2019 BUYER COMMENTS

QINGDAO JIAN YAN INTL. TOURISM

I have been the hosted buyer of GITF for 10 years. The fair has new contents and new travel destinations every year. Participating in GITF is a big boost to our business. The Buyer Delegation Tour is my most anticipated activity. Besides the destination we visited, there were new exchanges of ideas between the buyers. In the future, the trend of tourism will go to “meaningful” travel, which will put forward higher demands for us. In addition to customize and delve into the original travel routes, we hope GITF could bring more new destinations to us. Wish all the best to GITF!

This is the third time I’ve been invited to be hosted buyer of GITF. Every time I got great harvest. In this year, we meet lots of high quality exhibitors. The fair gave us a chance to know more destinations, and meet different tour operators. I hope that GITF will become better and better.

This is the first time I attended the GITF. I am glad to have the opportunity to meet tourism bureaus, airlines and local operators all over the world. During the fair, we discussed with Izmir Tourism Bureau a lot about tourism and import & export business, met tour operators from Sri Lanka and discussed of business that could be developed in the future. We are very satisfied with organizer’s reception arrangements. We look forward to participating again next year.

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List of Partner Country

A B2C platform for local travel agencies topromote travel destinations, boost sales oftourist routes and products.

GGITF2019 B2C LOCAL TRAVEL AGENCY

GITF2019 PRE-EVENT ROAD SHOW

GGITF2019 MEDIA PARTNERS

100+ Media Clippings have been collected

Weibo & WeChat

Official WeChat platform offers new functions of visitors’ pre-registration and onsite registrationKeep updating news of GITF and tourist industryPromote the interaction between tourism practitioners and the public

GGITF2019 SOCIAL MEDIA PROMOTION

Consuls General and representatives from 36countries, more than 300 guests attended theOpening Ceremony

Hosted buyers & VIP exhibitors gathered atBuyer Night 2019

8 Awards to 22 exhibitors have been delivered at Buyer Night of GITF2019

2 Forums: “Culture Highlights All — StrategiesChoice in A Culture and Tourism Era” and“International Travel Living Summit”

21 Exhibitor Presentations & Activities

GGITF2019 EVENTS & FORUM

GGITF CONTACT US

Exhibitor & Sponsorship Buyer & Media

Wechat GITF-lvyouzhanWebsite www.gitf.com.cn

Ms. Grace LIANG TEL: +86 20 86266696 ext 8010 grace.liang@hmf-china.com

Mr. Jensen CHEN TEL: +86 20 86266696 ext 8011 jensen.chen@hmf-china.com