gti breakfast news 2 march - recruiting in a 'post-truth' world

PowerPoint Presentation

Welcome and trendence UK research updateSimon RogersDirector, GTI| 2

3 | Everything you know is wrong: Recruiting in a post-truth world

2017 dates2 March 201725 May 201723 November 20174 | Everything you know is wrong: Recruiting in a post-truth world

5 | Everything you know is wrong: Recruiting in a post-truth world#BNews17We want to hear from you via twitter

Todays agendaWelcome and trendence UK research updateSimon Rogers, Director, GTIThe economic updateDeclan Curry, Broadcaster, Business and Economics JournalistWhy do we keep doing what weve always done?Stephen Isherwood, Chief Executive, AGRFatal attractionAndrew Baird, Director of Consulting, Blackbridge CommunicationsAlastair Campbell: Q&AAlastair Campbell, Writer, Communicator and Strategist (best known for his role as Tony Blairs spokesman press secretary and director of communications)6 | Everything you know is wrong: Recruiting in a post-truth world

2017/18 top 300 releasedWith a circulation of 100,000 The Guardian UK 300 remains one of the most popular publications on campus with studentsBook your place nowRanking revealed early May 20177 | Everything you know is wrong: Recruiting in a post-truth world

TARGETjobs audience


TARGETcareers audience


National Careers Week 6-10 March10 | Everything you know is wrong: Recruiting in a post-truth world


60 second update12 | Everything you know is wrong: Recruiting in a post-truth world


Employer Shifts

Employer Shifts

Employer Shifts

FemaleStudents





22 | Everything you know is wrong: Recruiting in a post-truth worldDavid PalmerUK Research [email protected] 628 410

Thank youSimon RogersDirector, GTI| 23

The Economic UpdateDeclan CurryBroadcaster, Business and Economics Journalist| 24

Thank youDeclan CurryBroadcaster, Business and Economics Journalist| 25

Why do we keep doing what weve always done?Stephen IsherwoodChief Executive, AGR| 26

Percentage of graduate recruiters with unfilled vacancies%

Applications per vacancy

Thank youStephen IsherwoodChief Executive, AGR| 31

Fatal AttractionAndrew BairdDirector of Consulting, Blackbridge Communications| 32Or, How telling lies can get you into trouble


We conducted a truth survey34 | Everything you know is wrong: Recruiting in a post-truth world

Guess what?Students are pretty cynical about you already35 | Everything you know is wrong: Recruiting in a post-truth worldQ: When an organisation promotes itself as a place to work, how much of what it is telling you do you believe?

Theyre particularly cynical about culture, offices and careers36 | Everything you know is wrong: Recruiting in a post-truth worldQ: What would you expect graduate recruiters to lie about?

The channels you use influence your credibility37 | Everything you know is wrong: Recruiting in a post-truth worldQ: In which of the following channels do you think an organisation is most likely to exaggerate/lie/augment/embellish the truth when presenting itself as a place to work?

This generation doesnt dislike brands. What they dont like is advertising.

Maker Studios Chief Content Officer, Erin McPherson38 | Everything you know is wrong: Recruiting in a post-truth world

The channels you use influence your credibility39 | Everything you know is wrong: Recruiting in a post-truth worldQ: In which of the following channels do you think an organisation is most likely to exaggerate/lie/augment/embellish the truth when presenting itself as a place to work?

If they dont believe you, they put a lot less effort in40 | Everything you know is wrong: Recruiting in a post-truth worldQ: When you believe an organisation is lying about itself as an employer, do you act differently?

And ultimately, they will leave you41 | Everything you know is wrong: Recruiting in a post-truth worldQ: Would you leave your job if you realised it was mis-sold to you?

What can you do?42 | Everything you know is wrong: Recruiting in a post-truth world

Q: What can companies do to make you believe them more?

Todays practical takeawaysDo use social media for factsDont base your branding campaign on it, thoughDo substantiate claims with dataDont assume that video is more authentic than textDont be afraid of long copyDo consider reportage style images 43 | Everything you know is wrong: Recruiting in a post-truth world


Thank youAndrew BairdDirector of Consulting, Blackbridge Communications| 45

Alastair CampbellAlastair CampbellWriter, Communicator and Strategist| 46Q&A

Thank youAlastair CampbellWriter, Communicator and Strategist| 47


Next event25 May 2017

gti breakfast news 2 march - recruiting in a 'post-truth' world

Recruiting & HR