gti breakfast news 25 may - why are we still not gender equal in 2017?

Welcome and trendence UK research update

Simon RogersDirector, GTI

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3 | Unfinished Business: Why are we still not gender equal in 2017?

2017 dates

2 March 2017

25 May 2017

23 November 2017



#BNews17

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Today’s agenda

Welcome and trendence UK research update

Simon Rogers, Director, GTI

The economic update

Declan Curry, Broadcaster, Business and Economics Journalist

Gender hiring isn’t only a STEM and Finance issue

Stephen Isherwood, Chief Executive, AGR

Words for boys and girls

Andrew Baird, Director of Consulting, BlackbridgeCommunications

Is the workplace gender equal?

Dr Germaine Greer – Broadcaster, Journalist, Author, Columnist and Reviewer

SMART email


TARGETjobs audience


TARGETcareers audience


The Guardian UK 300


104

97 801

2678924 143

46

Research UpdateDavid Palmer, UK Research Manager

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The Extracurricular Experience Gap

Equality and Expected Pay?


Diversity: Disappearing

Engineering


Uni:4%


IT & Tech


Uni:2.5%


Finance


Uni:14%

Employer Choices: Changing?


Rank Employer Female

1 Google 10.3%

2 Cancer Research UK 8.1%

3 GlaxoSmithKline 5.7%

4 Channel 4 Television 5.1%

5 MI6 - Secret Intelligence Service4.7%

6 NHS Graduate Schemes 4.3%

7 British Airways 4.2%

8 MI5 - The Security Service 3.8%

9 Penguin Random House 3.5%

10 Teach First 3.5%

11 Unilever 3.4%

12 Amazon 3.1%

13 L'Oréal 3.1%

14 Civil Service Fast Stream 2.9%

15 Jaguar Land Rover 2.8%

Rank Employer Male

1 Google 12.5%

2 Microsoft 5.8%

3 MI6 - Secret Intelligence Service5.0%

4 Amazon 4.8%

5 Rolls-Royce 4.8%

6 Jaguar Land Rover 4.6%

7 GlaxoSmithKline 4.2%

8 J.P. Morgan 4.2%

9 Airbus 3.7%

10 MI5 - The Security Service3.4%

11 PwC 3.4%

12 British Airways 3.2%

13 Cancer Research UK 3.2%

14 Goldman Sachs 3.2%

15 Apple 2.9%

Diversity: Appearing?



School University Work

Considering

every sector

Sectors limited by

subject choice(Slowly changing)

More work

experience

Evolving

Thank you

Simon RogersDirector, GTI

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The Economic Update

Declan CurryBroadcaster, Business and Economics Journalist

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ELECTION ECONOMICS

23 |

Source: ONS PRE 2010

ELECTION

PRE 2015

ELECTION

PRE 2017

ELECTION

GROWTH

(%, q/q)

+0.5%

(after 6% fall)

+0.3%

(flat 2010-12)

+0.3%

(17 consc qtrs)

JOBS

(%, 3mth y/y)

70.2 % (Apr) 73.4 % (Mar) 74.8 % (Mar)

WAGES(total 3mth y/y)

+2.1%

(Apr)

+2.4%

(Apr)

+2.4%

(Mar)

PRICES

CPI-H (% y/y)

+2.7 %

(Apr)

+0.3 %

(Apr)

+2.6 %

(Apr)

ELECTION ECONOMICS

24 |

Source: ONS

unless stated

PRE 2010

ELECTION

PRE 2015

ELECTION

PRE 2017

ELECTION

DEFICIT (PSNBx, %GDP)

9.9 %

(£151.7 bn)

5.1 %

(£94.5 bn)

2.5 %

(£48.7 bn)

DEBT

(PSND %GDP)

64.8 %

(£1,010 bn)

83.6 %

(£1,554 bn)

86.5 %

(£1,727 bn)

HOUSE

PRICES (y/y)

+9.1% (Apr)

(Land Reg)

+5.2% (Apr)

(neg in 11/12)

+4.1% (Mar)

(boom ebbs)

HOUSEHOLD

DEBT (OECD)

161.4%

net disp income

151.7%

(2014)

152.3%

(2016)

JOB MARKET

January – March 2017 (Source: ONS)

31.95m people in work (up 381,000 a year)

Employment rate = 74.8% (all time high, since 1971)

1.54m unemployed (down 152,000 a year)

Unemployment rate = 4.6% (lowest since 1975)

777,000 job vacancies (Feb – Apr)

Up 32,000 y/y; highest since records started in 2001

25

WOMEN IN WORK


70.2% of women aged 16-64 in work (vs 79.5% men)

- highest since records started in 1971

- partly caused by equalisation of State Pension age; fewer women

retiring between ages 60-65

- in 1971, only 53% of working-age women in paid employment

688,000 unemployed women, down 86,000 y/y.

Rate = 4.4%, lowest since Sept 2005

26 |

WOMEN’S WAGES

UK government estimates “gender pay gap” at 18% (Nov 2016)

- difference in average earnings for men and women

- describes this as “lowest ever”

Cited causes of gender pay gap:

• Women more likely to be in lower-paying industries

• Women more likely to work part-time

• Women less likely to be promoted to senior roles

Source: UK Government Equalities Office

27 |

YOUNG PEOPLE AT WORK


People aged 16-24:

3.95m in work (inc 912,000 full-time students with part-time jobs)

Down 21,000 y/y

562,000 unemployed (inc 197,000 FT students looking for PT work)

Rate = 12.5%, down from 13.7% y/y; 22.5% in 2011

2.63m economically inactive

(inc 2.03 million full-time students not looking for PT work)

(+ young people in training or PT study not looking for work)


WAGES + PRICES

Workers getting poorer again - wages overtaken by prices

Average weekly earnings +2.4% y/y inc bonuses (Jan-Mar)

= £512 per week before tax

WAS +2.3% y/y inc bonuses (Dec-Feb)

Price rises (inflation CPIH) +2.6% y/y (Apr)

WAS +2.3% y/y (Mar)

Source: ONS

29

Thank you

Declan CurryBroadcaster, Business and Economics Journalist

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Gender hiring isn’t only a STEM and Finance issue

Stephen IsherwoodChief Executive, AGR

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Jobs for the boys


Unbiased hiring?


Thank you

Stephen IsherwoodChief Executive, AGR

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Words for boys and girls

Andrew BairdDirector of Consulting, Blackbridge Communications

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Back to the

1970s


Some light bedtime reading

Evidence That Gendered Wording in Job Advertisements

Exists and Sustains Gender Inequality

Danielle Gaucher, Justin Friesen, and Aaron C. Kay

Journal of Personality and Social Psychology


Words for boys

Active, adventurous, aggress*, ambition*, analyse*,

assert*, athlet*, autonom*, battle, boast, challeng*,

champion, compet*, confident, courag*, decid*, decision,

decisive, defend, determin*, domina*, dominant, driven,

fearless, fight, force, greedy, head-strong, hierarch*,

hostil*, impulsive, independen*, individual, intellect, lead,

logic, objective, opinion, outspoken, persist, principle,

reckless, self-confiden*, self-relian*, self-sufficien*,

stubborn, superior, unreasonab*

Source: gender-decoder.katmatfield.com


Words for girls

Agree, affectionate, child, cheer, collab*, commit*,

communal, compassion, connect, considerate, cooperat*,

depend, emotiona*, empath*, feel, gentle, honest,

interdependen*, interperson*, kind, kinship, loyal,

modesty, nurtur*, pleasant, polite, quiet, respon*, sensitiv*,

submissive, support, sympath*, tender, together, trust,

understand, warm, enthusias*, inclusive, yield, shar*

Source: gender-decoder.katmatfield.com


Those words in action

We are a community of engineers who have

effective relationships with many satisfied

clients. We are committed to understanding the

engineering sector intimately.

We are a dominant engineering firm that boasts

many leading clients. We are determined to

stand apart from the competition.

Source: Hire More Women in Tech


But does it work?


Campaign A


Campaign B

But does it work?

Key findings

Q. Which campaign presents Rowan Tree Hotels as a place

most likely to meet your long-term career aspirations?


Campaign A Campaign B

Males 48% 52%

Females 37% 63%

Key findings

Q. Which campaign describes the working culture that is

closest to your ideal?



Males 43% 57%

Females 30% 70%

Key findings

Q. Which campaign makes you want to work for Rowan

Tree Hotels more?



Males 49% 51%

Females 37% 63%

Key findings

Q. Which phrases made a positive/negative impression?


Phrase Males Females

‘high pressure environment’ -52 -69

‘nurture opportunities to help maximise occupancy’ 6 20

‘team player, responsive, honest and with excellent

interpersonal skills’48 63

‘career opportunities for individuals who show

commitment and loyalty’28 44

‘career opportunities for those with the courage to

assert themselves’-10 -26

What does it mean?

• Writing copy with females in mind could

make you more attractive to them –

without alienating males


Three glimpses into the future


Thank you

Andrew BairdDirector of Consulting, Blackbridge Communications

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Is the workplace gender equal?

Dr Germaine GreerBroadcaster, Journalist, Author, Columnist and Reviewer

| 56

Thank you

Dr Germaine GreerBroadcaster, Journalist, Author, Columnist and Reviewer

| 57

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Next event

23 Nov 2017

gti breakfast news 25 may - why are we still not gender equal in 2017?

Recruiting & HR