grape trends chile

Confidential – The Oppenheimer Group

Oppenheimer

Grape Trends

Cristian Álvarez- Category Mgr.


12

2936 34.5 39 40

0

10

20

30

40

50

1995 2000 2005 2010 2011 2012

est.

millions

Volume Growth

• Participación de Mercado en Uva Chilena

• 5° Lugar Oppenheimer con 7,5%

153 years of expertise. Year-round product assortment from one source.

Packages (vol/$ basis) Oppenheimer


Uva de Mesa Mercado Americano y su

Importancia para Copiapo

Agenda Tendencias en Mercado Americano Importancia de la Uva de Mesa Abastecedores de Uva de Mesa Producción Chilena Producción 3 y 4 Región Competencias para 3 y 4 Región Precios en USA Calidad que quiere el comprador Lo positivo del Mercado Americano Lo negativo del Mercado Americano Resumen


Consumo de Uva de Mesa

-

2.000.000

4.000.000

6.000.000

8.000.000

10.000.000

12.000.000

14.000.000

16.000.000

Ene Feb Mar Abr May Jun Jul Ago Sep Oct Nov Dic

Equ

ival

en

te a

19

lb

Consumo de Uva de Mesa Mensual en USA

Importaciones

California


Grape Trends

• Uvas Rojas, ventas hasta Enero 2012.

Source: Fresh Look Marketing Chain Supermarket Scan Sales Week ending 1/29/2012

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

02

/06

02

/13

02

/20

02

/27

03

/06

03

/13

03

/20

03

/27

04

/03

04

/10

04

/17

04

/24

05

/01

05

/08

05

/15

05

/22

05

/29

06

/05

06

/12

06

/19

06

/26

07

/03

07

/10

07

/17

07

/24

07

/31

08

/07

08

/14

08

/21

08

/28

09

/04

09

/11

09

/18

09

/25

10

/02

10

/09

10

/16

10

/23

10

/30

11

/06

11

/13

11

/20

11

/27

12

/04

12

/11

12

/18

12

/25

01

/01

01

/08

01

/15

01

/22

01

/29

Curr Red Lb LY Red Lb


Grape Trends

• Uvas Verdes, Ventas hasta Enero 2012.

Source: Fresh Look Marketing Chain Supermarket Scan Sales Week ending 1/29/2012

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

02

/06

02

/13

02

/20

02

/27

03

/06

03

/13

03

/20

03

/27

04

/03

04

/10

04

/17

04

/24

05

/01

05

/08

05

/15

05

/22

05

/29

06

/05

06

/12

06

/19

06

/26

07

/03

07

/10

07

/17

07

/24

07

/31

08

/07

08

/14

08

/21

08

/28

09

/04

09

/11

09

/18

09

/25

10

/02

10

/09

10

/16

10

/23

10

/30

11

/06

11

/13

11

/20

11

/27

12

/04

12

/11

12

/18

12

/25

01

/01

01

/08

01

/15

01

/22

01

/29

Curr Green Lb LY Green Lb


Fresh Grapes - Consumers

• 40% ingresos es por fruta fresca

• Las uvas estan el 4to lugar de ingresos de

ventas en Supermercado.

• Es un item de Promocion muy necesitado,

3 veces al mes.

• Los consumidores estan prefiriendo lo

sabores tradicionales

Source: FreshLook Grocery Chain data end 1/29/12 Packer Fresh Trends 2012

Dollars Current 52wks

%

Change

Berries $3,547,764,930 5.6%

Apples $2,680,250,325 0.6%

Bananas $2,481,636,760 2.3%

Grapes $2,224,873,538 -3.4%

Melons $1,675,652,747 -3.6%

Avocados $941,198,056 4.9%

Oranges $848,716,696 -4.0%

Cherries $696,429,899 2.0%

Tangerines $620,202,417 8.4%

Peaches $449,729,102 1.6%

Total Fruit $18,953,204,349 1.1%

Berries 18.7%

Apples 14.1%

Bananas 13.1%

Grapes 11.7%

Melons 8.8%

Avocados 5.0%

Oranges 4.5%

Cherries 3.7%

Tangerines 3.3%

Peaches 2.4%

All Other 14.7%


0% 20% 40% 60% 80% 100%

2008/2009

2009/2010

2010/2011

2011/2012

2008/2009 2009/2010 2010/2011 2011/2012

Norte America 55% 55% 49% 50%

Europa 26% 25% 25% 23%

Lejano Oriente 11% 12% 17% 19%

Latinoamerica 7% 7% 8% 8%

Medio Oriente 1% 1% 1% 1%

Mercados de Exportaciones Uva de mesa de Chile

Confidential – The Oppenheimer Group Fuente : ASOEX

Distribución por semana

SEMANAS DE

ZARPE

UVA DE MESA

2010-2011 2011-2012

47 1,913 4,560

48 219,973 304,933

49 516,307 629,679

50 938,190 1,356,175

51 1,747,171 1,929,912

52 2,477,098 2,023,435

1 1,590,757 1,744,323

TOTAL 7,491,409 7,993,017

2 3,338,274 2,021,013

3 2,778,421 2,495,089

4 2,031,655 2,501,069

5 3,156,023 2,715,443

6 3,023,403 2,940,173

7 2,568,077 2,490,798

8 3,146,218 2,490,974

9 2,901,386 2,361,702

10 2,363,378 3,387,249

11 4,862,547 3,128,353

12 5,518,034 3,287,180

13 1,991,590 3,368,824

14 1,236,982 967,118

15 721,741 484,538

16 661,823 71,309

TOTAL

GENERAL 47,790,961 42,703,849

Red Seedles

2010-2011 2011-2012

679 0

31,787 95,274

177,508 289,123

1247,525 722,696

873,478 1,214,512

42,750 1,333,988

938,538 1,240,452

3,970,107 4,896,045

2,312,284 1,293,952

1,757,415 1,628,620

1,350,910 1,586,208

1,883,931 1,280,710

1,480,767 1054,719

790,425 531,552

521,795 209,327

133,128 93,369

58,797 49,701

54,264 33,406

14,739 14,050

94,032 3,830

267 0

2 1,632

68 0

14,500,401 12,709,196

Green Seedles

2010-2011 2011-2012

1,234 4,560

186,446 153,614

321,199 290,240

467,053 580,236

792,595 660,448

766,525 630,133

566,536 412,732

3,101,588 2,731,963

906,096 549,239

939,930 581,179

475,897 679,838

956,453 1127,935

1242,514 1434,902

1353,856 1,250,732

1,875,710 1,347,509

1,669,732 1,092,686

1,121,200 1,277,295

2,021,022 847,373

1,392,932 710,439

157,251 431,766

6,082 15,039

35,982 17,670

4,032 0,57

17,105,697 14,866,286

Black Seedles

2010-2011 2011-2012

0 0

0 0

0 0

2,538 0

19,184 6,978

42,750 12,216

35,109 43,774

99,581 62,968

0 0

68,718 65,032

122,109 172,169

122,077 122,173

187,875 172,930

73,835 148,055

115,156 158,295

116,483 93,076

152,558 86,832

86,205 148,237

198,733 138,100

327,123 144,292

93,876 164,796

44,441 27,392

14,051 18,393

20,237 864

1,843,058 1,705,516

Confidential – The Oppenheimer Group Fuente : ASOEX

Distribución de Variedades %

2010-2011 2011-2012 VAR.

FLAME SEEDLESS 13,574,237 12,125,395 -10.67

THOMPSON SEEDLESS 11,060,781 8,829,242 -20.18

SUGRAONE 4,892,864 4,120,350 -15.79

CRIMSON SEEDLESS 10,304,364 10,224,449 -0.78

BLACK SEEDLESS 1,024,918 977,726 -4.60

PERLETTE 571,403 480,023 -15.99

RED GLOBE 1,326,194 1,597,308 20.44

T.SEEDLESS 321,11 330,081 2.79

SUNSET SEEDLESS 272,651 249,239 -8.59

PRIME 144,394 219,201 51.81

QUEEN ROSE 550,493 375,671 -31.76

SIN ESPECIFICAR 362,203 488,155 34.77

AUTUMN ROYAL 799,071 727,79 -8.92

RALLI SEEDLESS 130,574 228,216 74.78

RED SEEDLESS 121,094 131,712 8.77

QUEEN RED 203,755 182,492 -10.44

PERLON 309,256 252,543 -18.34

SUGRATHIRTEEN 45,95 62,599 36.23

PRINCESS 232,452 209,759 -9.76

SUPER FLAME 58,532 60,489 3.34

MOSCATEL ROSADA 41,323 22,916 -44.54

BICOLOR 29,475 53,635 81.97

PRINCESS SEEDLESS 172,514 207,94 20.54

QUEEN SEEDLESS 4,475 6,767 51.22

ROYAL RED 26,521 32,703 23.31

LADY ROSE 95,415 46,459 -51.31

MUSCAT BEAUTY 0 38,985 0.00

TRICOLOR 5,14 7,17 39.49

SUPERIOR SEEDLESS M.R. 2,583 864 -66.55

RUBY SEEDLESS 228,392 179,046 -21.61

SUPERIOR 27,257 29,756 9.17

QUEEN 0 192 0.00

MOSCATEL SEEDLESS 14,949 35,341 136.41

ALMERIA 480 16 -96.67

BEAUTY SEEDLESS 3,552 0 -100.00

OTRAS 199,216 169,619 0.00

TEMP.2010-2011 47,157,588 - -

TEMP.2011-2012 - 42,703,849 -

% VARIACION - - -9.44

VARIEDADESComparativo

2,704,419

1,017,022

1,599,877

160,068

423,304

413,527

183,595

252,491

0

163,527

14,981

113,572

45,567

20,473

0

46,917

9,588

23,631

0

0

0

0

0

0

0

0

0

2,1

864

0

96

0

0

0

0

0

8,570,171

7,195,619

-16.04

3A.REGION

4,605,842

1,091,373

355,11

1,075,750

256,699

66,496

205,574

32,934

249,239

55,674

165,595

20,444

61,62

42,13

48,745

1,611

27,441

11,522

12,984

9,984

9,232

8,46

7,04

4,847

4,512

3,072

2,688

0

0

595

150

192

96

0

0

0

9,547,095

8,437,651

-11.62

4A.REGION

4,815,134

6,720,847

2,165,363

8,988,631

297,723

0

1,208,139

44,656

0

0

195,095

354,139

620,603

165,613

82,967

133,964

215,514

27,446

196,775

50,505

13,684

45,175

200,9

1,92

28,191

43,387

36,297

5,07

0

178,451

29,51

0

35,245

16

0

169,619

29,040,322

27,070,579

-6.78

OTRAS


0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

02

/06

/20

11

02

/20

/20

11

03

/06

/20

11

03

/20

/20

11

04

/03

/20

11

04

/17

/20

11

05

/01

/20

11

05

/15

/20

11

05

/29

/20

11

06

/12

/20

11

06

/26

/20

11

07

/10

/20

11

07

/24

/20

11

08

/07

/20

11

08

/21

/20

11

09

/04

/20

11

09

/18

/20

11

10

/02

/20

11

10

/16

/20

11

10

/30

/20

11

11

/13

/20

11

11

/27

/20

11

12

/11

/20

11

12

/25

/20

11

01

/08

/20

12

01

/22

/20

12

Chile and Peru

Brazil and Peru

California

Mexico

Chile

Chile and Peru

LY 2010 Grapes

Grape Trends – By Country

California, Peru y

Chile


* Cold storage

Western fruit summary

Grape Trends – By Country 3,262,665 Cajas*


Cold storage

Western fruit summary

*

Grape Trends – By Country


Last Report of Grapes in California

Cajas Porcentaje

Website: http://marketnews.usda.gov/portal/fv

15-dic-11 15-dic-10 15-dic-09

Blacks 297.656 225.574 62.385

Reds 3.262.665 1.728.118 423.685

Crimson 2.352.279 1.235.537 391.527

Greens 120.189 115.536 36.027

Red Globe 498.584 543.359 594.789

TOTAL 4.180.308 2.612.588 1.116.886

15-dic-11 15-dic-10 15-dic-09

Blacks 7% 9% 6%

Reds 78% 66% 38%

Crimson 56% 47% 35%

Greens 3% 4% 3%

0% 0% 0%

Red Globe 12% 21% 53%

0% 0% 0%

TOTAL 100% 100% 100%


Promociones de Supermercado

en Uva de Mesa

0

0,5

1

1,5

2

2,5

3

3,5

26 deEnero

2 deFebrero

9 deFebrero

16 deFebrero

23 deFebrero

2 de Marzo 9 de Marzo 16 deMarzo

Pre

cio

de

Ve

nta

Fecha

Regular

Ad

Fuente : USDA Market news


Precios USA Market VARIETY SIZE SEASON 50 51 52 53 1 2 3 4 5 Grand Total

FLAME exlge (900) 2009.0 43,0 44,0 42,0 41,5 38,0 32,0 27,5 25,5 35,2

2010.0 37,0 35,0 29,0 22,5 21,0 28,0

2011.0 36,0 29,0 24,5 20,0 19,5 18,5 18,0 22,2

lge (700) 2009.0 41,0 42,0 40,0 39,5 36,5 29,5 24,0 20,0 32,5

2010.0 39,0 37,0 33,0 26,0 19,5 18,0 26,9

2011.0 34,0 27,0 22,5 18,0 17,5 16,5 16,0 20,2

med (500) 2009.0 39,0 40,0 38,0 37,5 34,5 26,5 21,0 17,5 30,1

2010.0 35,0 34,0 31,0 23,5 17,0 16,0 24,4

2011.0 32,0 25,0 20,0 16,0 15,5 14,5 14,0 18,1

sml (300) 2009.0 29,0 25,5 22,0 17,5 13,5 20,7

2010.0 31,0 30,0 26,5 21,0 15,5 14,0 21,5

2011.0 19,0 16,5 13,5 12,5 12,0 12,0 13,8

FLAME Total 41,0 38,0 32,5 20,9 28,4 27,1 22,6 18,7 18,2 24,7

VARIETY SIZE SEASON 50 51 52 53 1 2 3 4 5 Grand Total

PERLETTE exlge (900) 2009.0 38,0 31,0 27,0 26,0 30,5

2010.0 33,0 29,0 25,0 20,0 18,0 18,0 23,8

2011.0 28,0 25,0 21,0 16,7 16,3 15,0 18,2

lge (700) 2009.0 36,0 30,0 28,0 24,5 24,0 27,9

2010.0 33,0 32,0 27,0 23,0 18,0 16,0 16,0 23,6

2011.0 26,0 23,0 19,0 14,7 14,3 13,0 16,2

med (500) 2009.0 34,0 28,0 25,0 22,5 22,0 25,6

2010.0 28,0 25,0 24,0 21,0 16,0 14,0 14,0 20,3

2011.0 24,0 21,0 17,0 12,7 12,3 11,0 14,2

sml (300) 2009.0 32,0 22,5 19,0 17,8 18,0 20,9

2011.0 15,0 11,0 11,0 12,3

PERLETTE Total 35,0 27,8 26,1 18,0 19,0 17,6 14,3 16,0 16,0 20,6


Precios USA Market VARIETY SIZE SEASON 50 51 52 53 1 2 3 4 5 Grand Total

SUGRAONE exlge (900) 2009.0 45,0 43,0 39,5 39,0 35,0 30,0 25,5 21,5 33,5

2010.0 39,0 39,0 38,0 33,0 27,5 24,0 21,0 29,7

2011.0 38,0 32,0 30,0 25,0 22,5 20,5 18,3 24,7

lge (700) 2009.0 43,0 40,0 37,0 36,5 32,0 27,0 22,0 19,0 30,7

2010.0 37,0 37,0 36,0 31,0 25,5 22,0 18,3 26,8

2011.0 36,0 30,0 28,0 23,0 20,5 18,5 16,7 22,8

med (500) 2009.0 39,0 38,0 34,5 34,0 30,0 24,0 18,0 15,3 26,4

2010.0 35,0 35,0 34,0 29,0 22,5 19,0 16,3 24,5

2011.0 34,0 28,0 26,0 21,0 18,5 16,0 14,0 20,5

sml (300) 2009.0 23,0 18,0 15,5 11,0 15,0

2010.0 18,5 17,0 14,5 16,7

2011.0 21,0 17,0 15,0 14,0 11,0 14,8

SUGRAONE Total 42,3 37,8 35,3 27,0 30,1 27,1 22,4 18,3 16,8 25,1

VARIETY SIZE SEASON 50 51 52 53 1 2 3 4 5 Grand Total

THOMPSON exlge (900) 2009.0 43,0 38,0 38,5 35,0 30,0 25,5 21,5 31,8

2010.0 29,0 27,5 24,0 21,5 25,0

2011.0

lge (700) 2009.0 43,0 40,0 34,0 36,0 32,0 27,0 22,0 18,5 29,8

2010.0 27,0 25,5 22,0 18,3 22,1

2011.0

med (500) 2009.0 41,0 38,0 30,0 33,5 30,0 21,7 17,7 15,3 25,0

2010.0 25,0 22,5 19,0 16,3 19,6

2011.0

sml (300) 2009.0 23,0 23,0 19,0 15,5 10,7 16,0

2010.0 18,5 17,0 14,5 16,7

2011.0*

THOMPSON Total 42,0 40,3 34,0 34,1 29,8 24,1 20,2 16,7 24,4


Distribución de Calibres Recibidos

Solo Productores 3 y 4 Región

Hasta Enero 15 Calibres

Variety Size % Flame Seedless 300 12%

500 49%

700 34%

900 6%

Green Seedless 500 10%

700 55%

900 35%

Thompson Seedless 300 1%

500 32%

700 53%

900 14%

Fuente : The Oppneheimer Group


Calidad que quiere el Mercado

Americano

Preferencias

Preferencia de Calibres, USA

Muy preferible 700

Preferible 900

Poco deseable 500

No lo quieren 300


Calidad que quiere el Mercado

Americano

Orden en embalaje

Uniformidad de color Apariencia


Principales Defectos encontrados en Uva

de la 3 y 4 región

Descalibre



de la 3 y 4 región

Color

Deshidratación



de la 3 y 4 región

Ralos y Deformes

Desgrane

Partidura



de la 3 y 4 región

Información


Lo Positivo del Mercado Americano

• Consumo de Uva crece año a año – Food Service con gran crecimiento 42% v/s 24% del Retails

• Aumento demanda Global – Aumento de Exportaciones de USA al Mundo

• Nuevos Canales de distribución – Clubs

– Grandes Verdulerías

– Hoteles, Hospitales, Militares, Policías, etc

• Soporte de Marketing – Ayuda en Puntos de Venta

– Demostraciones en la tienda

– Publicidad para niños, en tienda, radio, TV, etc

– Fondos de promoción de Fruta Chilena y otros


Lo Positivo del Mercado Americano

• La Competencia también tiene contras en USA PERU

Tratamiento de Frio, la Flame dura poco, necesita venta rápida

UE es un mercado muy atractivo para ellos en seedless, con mejores retornos sobre

todo en noviembre

BRASIL

Costos altos


Lo Negativo del Mercado Americano

• Crisis Económica

• El Aumento de la oferta en Uva de mesa es

constante sobretodo en Diciembre – California, Peru.

• Pocas promociones en Diciembre – $3,49 por libra es muy caro para el consumidor

• Valor del Dólar bajo


Resumen


Producción California


Envíos de Brasil


Envíos Perú

Sugraone+ Thompson Flame

2011-2012 513 421

2010-2011 101 128

N° contenedores x temporada


Fresh Grape US Consumption

• US grape consumption fell slightly in 2009.

Grapes: Per capita availability (fresh weight equivalent)

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

7.44 7.38

8.427.66 7.80

8.60

7.598.01

8.527.92

Fresh Grapes

grape trends chile

Documents

lugar oppenheimer

uva de mesaabastecedores

mesaconsumo de uva

uva chilena

oppenheimer packages

uva de mesamercado americano

packer fresh trends

mercado americanoimportancia