The Key Features...POINT 'There is a relationship between the lyrics and the visuals, with the

visuals illustrating, amplifying or contradicting the lyrics' EXPLANATION

Lyrics are used to influence what you see in the video, rather than creating a totally separate scenario that isn't relevant

EXAMPLE

Beyonce 'Video Phone'

Men have cameras as heads

'You say you like the BAG

and the colour of my NAILS,

POINT 'There is a relationship between the music and

the visuals, with the visuals illustrating, amplifying or contradicting the music'

EXPLANATION What you see must reflect the music/mood

EXAMPLE

Music represented by arrows

Protruding from speakers

Reflects volume

POINT 'Genres are complex and diverse in terms of

music video style and iconography'

EXPLANATION Complex in terms of challenging the typical

codes and conventions of that style/genre. Exceeding audiences expectations

EXAMPLE Style and iconography

No longer a typical indie/

contemporary image. Strong

themes of War – military

clothing

POINT 'Record companies will demand a lot of close-

ups of the main artist or vocalist'

EXPLANATION Record companies want a sense of identity,

creating a well known icon which will increase interest and popularity.

EXAMPLE

POINT 'Voyeurism is present in many music videos,

especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.'

EXPLANATION A viewer enjoying seeing sexual acts done in secret

(like a fly on the wall). Use to heighten interest in female artists

EXAMPLE – Song 'Birthday Sex by Jerimih'

POINT 'There are likely to be intertextual references, either to other

music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans. '

EXPLANATION

Links to other well known icons seen in the media.

EXAMPLE – Eminem 'Without Me'

Sting

American Talk Shows

Elvis

Osama bin Laden