Go Green Campaign

© 2008 Juice Wireless Inc. Confidential document – do not duplicate.

© 2008 Juice Wireless, Inc. Confidential document do not duplicate

Go Green Campaign: Rules

1. Eligibility: – US Resident– (18) years old at the time of entry 

2. Sponsor: – AT&T Operations, Inc., – Juice Wireless Inc.

3. Promotion Period : – Begins: XX XX, 200X at 12:00 a.m. Eastern

Time ("ET")– Ends: XX XX, 200X at 11:59 p.m. ET

4. How to Enter:– Register &/or have a AT&T cell phone account. – Download and Register a JuiceCaster account

from MEdia Mall.– Publicly post a mobile picture or video , from

JuiceCaster that depicts ways in which they’re being eco-friendly.

5. Prizing:– JuiceCaster plans to award the 12 prizes

based on panel judging of the submissions.

© 2008 Juice Wireless, Inc. Confidential document do not duplicate

Go Green Campaign: Prize Ideas

1. Exploring one of the ‘greenest’ cities in the world.

1. Grand Prize Winner will receive an all expenses paid 7 night stay to Reykjavik, Iceland. (x1)

2. First-place runner-up will receive an all expenses paid weekend trip to Boston. (x1)

3. Second-place runner-up will receive an environmentally friendly refurb AT&T Sony Ericsson 580i handset. (x10)

Total Average Retail Value: $8,100

2. Extreme Environmental Home Makeover

1. Grand Prize Winner will receive an environmental home makeover, comprising of a house full of new Energy Star quality appliances. (x1)

2. First-place runner-up will receive an all expenses paid weekend trip to Boston. (x1)

3. Second-place runner-up will receive an environmentally friendly refurb AT&T Sony Ericsson 580i handset. (x10)

Total Average Retail Value: $12,200

© 2008 Juice Wireless, Inc. Confidential document do not duplicate

Explore Green City of the World: Grand Prize [option 1]

7Day/ 6Night- trip for two (2) to beautiful Reykjavik, Iceland.

1. Airfare:– 2 travelers, round-trip (7day, 6nights)

Fri, Jun 5 Depart: 2:05 pm JFK Arrive:11:40 pm KEF

Thu, Jun 11 Depart: 5:00 pm KEF Arrive: 7:00 pm JFK

– Total airfare, taxes and fees:$1159.68

2. Hotel:– CenterHotel Thingholt: Reykjavik

The building, which originally accommodated the Ísafold printing factory from 1943, has

Now has been turned into a Design/Boutique hotel and is a great example of Icelandic contemporary design.

– Total hotel, taxes and fees:$2037.78

3. Money: – $1000 spending cash

Total Package: $4197.46

Reykjavik, Iceland:– One of the ‘Greenest cities in the world’ – Capital and largest city of the Republic of

Iceland (111,000 people)– Uses only hydrogen buses on its streets.– Heat and electricity come entirely from

renewable geothermal and hydropower sources.

– Will become fossil-fuel-free by 2050. – The mayor has pledged to make Reykjavik

the cleanest city in Europe.

[airfare: LAX/KEF $2296 total: $5333.78]

© 2008 Juice Wireless, Inc. Confidential document do not duplicate

Extreme Environmental Home Makeover: Grand Prize [option 2]

Energy Star Appliance: – This Energy-efficient appliances not only

conserve valuable natural resources- they can drastically reduce the average consumers monthly electric bill.

– According to the U.S. Environmental Protection Agency (EPA), American families spend an estimated $140 billion each year on energy bills. When consumers use ENERGY STAR® qualified products, they can reduce their annual costs by up to 30 percent while conserving resources and reducing air pollution.

‘Energized’ your home, with this GE Energy Star appliances home makeover.

• Refrigerator– GE: Stainless Steel with Top Bevel - Provides a

striking finish to accentuate kitchen décor that includes contoured doors with a concealed hinge

– $2,798.00• Dish Washer

– $948.00• Stove/Oven

– GE: Gas Convection Oven - Circulates air throughout the oven cavity ensuring better baking and roasting results.

– $1,948.00• Washer

– GE: H2ition Wash System - This intuitive clothes care technology automatically senses the size of load to add the right amount of water at the right temperature to save energy*** and water and experience a terrific clean

– $1,299.00• Dryer

– $1,299.00

Total Package: $8292.86

© 2008 Juice Wireless, Inc. Confidential document do not duplicate

Explore Green City of the USA: 1st Runner-Up

Boston, Massachusetts– Home to 3 completely green convention centers,

providing comprehensive recycling programs, energy efficiency achievements, and other environmentally-friendly practices.

– Presents over twenty-five green-certified hotels throughout the city, making ‘staying green’ simply and easy.

– A dense city layout allow easily access for commuters and visitors to get to mass transit and hybrid taxis. Along with the fact that Boston is known as America’s Walking City and is convenient to get around by foot.

3Day/ 2Night- trip for two (2) to amazing Boston, MA.

1. Airfare:– 2 travelers, round-trip (7day, 6nights)

Fri, Jun 5 Depart: 8:45 am LAX Arrive: 5:08 pm BOS

Thu, Jun 11 Depart: 4:50 pm BOS Arrive: 8:00 pm LAX

2. Hotel:– Hyatt Regency Boston

One Avenue de Lafayette,Boston, Massachusetts, USA 02111

A newly renovated, award winning luxury hotel. Earned the EPA Energy Star Label

– Total airfare, hotel, taxes and fees: $1256

3. Money: – $1000 spending cash

Total Package: $2256

© 2008 Juice Wireless, Inc. Confidential document do not duplicate

Refurbished Phones: 2nd Runner-Up

Why Refurbished?

Refurbished Phones are the latest way to stay eco-friendly and get the hottest mobile devices for a good price.

Sony Ericsson W580i Walkman® - Refurb

Get moving in style with the Sony Ericsson W580i Walkman® phone. This slim slider phone is loaded with multimedia features. Listen to digital music or FM radio. Take pictures with the 2MP camera, check email, and surf the web.

Each Phone Totaling: $150

Total (10): $1500

Reconditioned to original factory standards Instant online discounts – no mail in rebate Eco-conscious choice Independently tested 90-day warranty 30-day no risk return policy

© 2008 Juice Wireless, Inc. Confidential document do not duplicate

Go Green Campaign