the go electric drive foundation education campaign

ACCElerate the good.

Leaf wins NY Auto Show WORLD CAR OF THE YEAR.

Volt wins Motor Trend CAR OF THE YEAR

Volt named #1 IN SATISFACTION by Consumer Reports.

Prius named BEST OVERALL VALUE by IntelliChoice.

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.- Arthur Shopenhauer (1788-1860)

More than

250 Million ev miles driven.

average costto drive is less than

1 dollarper gallon.

The averagemiles betweencharges meets

90%of drivers needs.

Theevidence:

-‐Arthur Schopenhauer (1788-‐1860)

Leaf wins NY Auto Show WORLD CAR OF THE YEAR.

Volt wins Motor Trend CAR OF THE YEAR

Volt named #1 IN SATISFACTION by Consumer Reports.

Prius named BEST OVERALL VALUE by IntelliChoice.

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.- Arthur Shopenhauer (1788-1860)

More than

250 Million ev miles driven.

average costto drive is less than

1 dollarper gallon.

The averagemiles betweencharges meets

90%of drivers needs.

Theevidence:

People are increasingly frustrated by the constant reminders that the requisite road to a better life in the 21st Century is going to be about compromises and sacrifices and settling. The fact is, people want to build their future the same way we’ve always built it—by doing something that everyone can be proud of. People want to excel, rather than just muddle through. We want to be reminded that all of us—individually and collectively—are capable of greatness. The electric car isn’t just a prudent choice; it’s an outstanding choice. It represents humanity at its best. It’s everything we most want to believe about ourselves—all wrapped up in one beautiful package. The ultimate means of self-expression and personal freedom.

The electric car is a high-torque testimonial to our deep-seated desire to thrive, rather than merely survive. It is positive proof that we are still capable of excellence. That all of us can still own something—embrace something—that is truly great.

It’s not just the next giant leap for the auto industry; it’s one of those next giant leaps for humankind.

The electric car fulfills that part of our soul that doesn’t just want to “do good,” but strives to be greaT

It’s time people understood the truth.

No other organization is better positioned to motivate the public.

EDTA will providethe leadership.

In 2010, the Electric Drive Transportation Association (EDTA) and its members decided to invest the resources and infrastructure to create an unbiased and up-to-date source of information about electric cars.

Since that time, GoElectricDrive has become the premier online resource for media and consumers who are seeking credible information on EV technology.

In 2012, EDTA determined that GoElectricDrive should be the platform for driving demand, as long as it existed as its own 501(c)(3) charity and met the following criteria:

Represent the most influential and invested people and organizations across the EV community;

Be utterly transparent in structure, funding and presentation of information;

Be a place where a unified commitment to the electric car could overcome any differences of opinion or agenda;

Become the most trusted source through a national education campaign to help the Amercian public understand the true potential of the electric car.

EDTA is now actively building the infrastructure and recruiting the members to make the next evolution of GoElectricDrive a reality.

Goelectricdrive will provide the forum.

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Choreography/Creative/quality control:We have engaged one of the country’s preeminent communications and branding agencies for social causes, with a particular skill in “movement building.” Clients range from Oprah Winfrey to UNICEF. All the leadership came from the consumer branding world.

best-of-class partners

Production and media:As we define the specific geographies in which to launch, we can reach out to the Ad Council and our network of corporate members to secure cost efficient partners for production, media planning and buying.

online engagement:Once the campaign is tested regionally we can solicit the help of a dedicated digital media partner to assist with an ongoing interactive dialogue with consumers.

research/analysis:As we roll-out nationally we can reach out to the right consumer research organization to establish benchmarks and measures of success. }

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The facts and data amassed on the electric car over the past 40 years are hard won and irrefutable. But, in a way, the abundant information about how smart and prudent the electric car can be has gotten in the way of why people should care.

Our education campaign will offer an appropriate measure of inspiration to set a truthful context for all the information.

A context that helps people —from car fanatics to soccer moms, from fleet managers to 20-somethings, from environmentalists to those who have the “need for speed” —see that the electric car represents all of us at our best.

To help provide that context, we’ve developed an anthem:

accelerate the good.

Accelerate the good.

To es ex explabo rumquas pidunt vent quunt, tes eos consequo tem faces estisit qui apiet aliquas estem et modita dolupta ventur rem. Ut latis et re, odi qui omnientissit quae nonsequi dolupta tionseq uatatur, GoElectricDrive.com. Your information hub for plug-in electric vehicles.

education Campaign That wind in your hair?

It’s earth. Exhaling a sigh of relief.




A 100-mile-per-hour Declaration of Independence from energy produced overseas.


No need to mortgage your future. Or, for that matter, Earth’s.

One-fifth the operating cost of a regular car.

These images are only intended to establish a conceptual direction for the education campaign. They may not be used or reproduced for any reason without the expressed written consent of the photographer.

This is a

rare momentin history.A time to create a thriving next century for the automobile, our people and our planet.

No single organization has the resources or credibility to do this on its own.

Together we can.

Together we must accelerate the good.

TV/VID “Go”

Open on a top-down shot of an (electric) car, as it twists and turns down a beautiful road.

The voiceover begins:

It is time for us to leave.

It is time for us to leave the soaring cost of gas.

Our reliance on a technology as old as the telegraph.

It is time for us to leave the emissions our tailpipes cough into the air.

Cut to a ground-level shot of the now-empty road.

It is time for us to go.

An electric car blows blurredly and quietly through the frame.


TV/VID “Someday”Open on—

A prehistoric guy paddling around in a carved out log says to his family:

You know someday, we’re going to travel in really big carved out logs powered by giant sheets that catch the wind.

Beat.

Everyone bursts out laughing.

Cut to—

A sea captain on a schooner cutting through the ocean says to his crew:

You know someday, we’re going to travel through the sky in long metal tubes that have wings with no feathers.

Beat.


Cut to—

A woman sitting in a 1950s prop-plane leans over to the guy sitting next to her and says:

You know someday, we’re going to talk on tiny cordless telephones that double as cameras, and we’re going to use them to film house cats as they chase laser beams.

Beat.

Oh yeah, and we’re going to travel in cars that don’t run on gas.


Cut to modern day—

A quick, tight interior shot of a man and woman in an electric car, smiling as they roar quietly down a beautiful road.

Cut to exterior.

Super:

Sooner or later, someday always comes.


This is a

rare momentin history.A time to create a thriving next century for the automobile, our people and our planet.

No single organization has the resources or credibility to do this on its own.

Together we can.

Together we must accelerate the good.

the go electric drive foundation education campaign

Documents

world car

electric car isnt

volt wins motor trend

electric cars

ev miles

invested people

leaf wins ny auto

greatits time people