campaign management tool - go to market plan
TRANSCRIPT
Products & Services Division (PSD)18-February-2009
MOBRIDGE : Mobile Campaign Delivery Tool
confidential 2
Agenda
About Ourselves
Campaign Management
What we offer
Action points and Comments/Suggestions
confidential 3 3
reduce… cost of ownership
Arm of Reliance Tech Services
Team of 180 Innovator & Technocrats creating value for Reliance ADAG
End-to-End Product Lifecycle Management: Innovate, Design, Develop, Integrate, Test, Deploy, Support, Train
Product & Services Division : Overview
Concept to Market
ProductConceptualize
Create Design
Implement Design
Regression & Testing
FCS & Sustenance
confidential 4
Metrics of Campaign Delivery Tool
Degree of Penetration Control over the campaign Customization of Campaign Flexibility Total Cost of Operation
confidential 5
MoBRIDGE
IVR
WEBSMS
DSSSASXCL
Intelligence
CRMODSIN
Action Identify target segmentDesign
campaign( product, pricing)
Select channel to communicate
ReactionCustomers
rechargeCross selling of
products
Enterprise Mo-Bridge Customer
IVR: InBound and Out bound call support, Multi Lingual Feature
SMS: Delivery Schedules, Alarm management, Auto scrubbing of DND list, Replacibility, Dynamic CLI, can handle 55 million msg/day, Accuracy 99.999%, across CDMA and GSM, Auto responding of messages,priority of message,flow control mechanism,
confidential 6
What we offer Flexibility
Works across different channel to be used for customers ( SMS, IVR, Web) SMS
Configuring the Delivery Schedules Different messages for different users Set priority of messages Replaceable messages Auto Scrubbing of DND list
IVR Multi Lingual IVR Inbound and Outbound call support SMS alert to customer when IVR is torn down
Works across different interfaces ( DSS,Clarify, SMSC, WAP gateway,IN.) Run parallel campaigns
confidential 7
Intelligence and Power Different views and rights of features of the product for users. Alarm manager to be proactive in identifying a trouble across network Debugger, statistics and archived reports to shoot down a trouble Auto correction when interfaces are down Stop, change, restart campaigns at instant Could track the message delivery Auto responding of messages, for example customer who replies to buying an
offer through SMS, might get a OBD call helping him/her do that In built network optimizer Can set expiry date of messages and number of retries for slots of messages A normal day for us :
Handling 55 million SMS/day * Accuracy: 98 %
*: reports from call center
confidential 8
Our Association Used across CDMA and GSM networks Vertically and horizontally scalable Successful across various business needs
Personal ASCG Enterprise and BIG TV
confidential 9
Rapid Development and Lower TCO Customisable solutions offered Preferred choice for Group companies Re-use of investments already made
confidential 10
Product Support Product Relationship
Service Vision Any time, Any problem, we are ready to listen:
1-800-30004141 (option 7) [email protected]
Debugging guide Partner with Clients to define SLA and Escalation Matrix
confidential 11
Getting back ?
Suman Kumar MishraBusiness Manager PSD, Reliance Tech Services
Annexure
confidential 14
Configurable Parameters (BSMS)
Microsoft Word Document
confidential 15
Mobile Marketing: Telecom Product Marketing scenario today
Telecom service getting commoditized Dwindling ARPU Uncontrollable High Churn rate
Need Driving Increased share wallet Tailoring of products Customer information
What we offer Adding intelligence to mobile marketing Product which is scalable both vertically and horizontally Allow Business need to govern our product Roadmap Incremental features 24X7 support and feedback channel
confidential 16
Did you know ? Renault Kannada movies, IPL match updates, Campus recruitment of Coke at IIM being
promoted using Bluetooth and Wifi ( BluFi)
confidential 17
• Business Driven
• Futuristic• Disruptive
Innovation
• 180 Innovators• Expanding skill
set• Motivating
Environment
People • Sandesh• RCC,IN• Rel-i-Call,
Parivartanfs
Achievement
• Process centric organization
• Audit by KPMG: Zero non compliance
Processes
Customer