ready. set. go! launch your #givingtuesday campaign today
TRANSCRIPT
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Ready. Set. Go! Launch Your
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Campaign Today
#KimbiaWebinars @KimbiaInc
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Confidential document: Kimbia Inc. 2015
HiMiriam Kagan
Senior Fundraising Principal
@miriamkagan
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Jackie MathisPrincipal Solutions Architect
@htmella
#KimbiaWebinars @KimbiaInc
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Confidential document: Kimbia Inc. 2015
View our previous 2 webinars under the free tools section on our website:
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Confidential document: Kimbia Inc. 2015
Agenda
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Why Participate in a Crowdfunding Event?#GivingTuesday Background and Stats
2014 #GivingTuesday Success Story
Why Kimbia?
Strategies to Maximize Campaign Results
Demo
Questions / Next Steps
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Confidential document: Kimbia Inc. 2015
Why Crowdfunding?
* Data based on Kimbia customers who have done 2 – 5 consecutive annual crowdfunding/giving day events.
• It’s here to stay
• Drives significant new revenue
• Recruits new, high value donors – up to 60%
• Engages major donors
• Delivers year-over-year growth
Year-Over-Year Growth
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Confidential document: Kimbia Inc. 2015
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Confidential document: Kimbia Inc. 2015
#GivingTuesday Trends Report:
Data
• #GivingTuesday has had double-digit, year-over-year growth in online donations since 2012
• Large organizations have received the most donations on #GivingTuesday, but this trend is shifting
• Online average gift amounts exceed $100 for most organizations on #GivingTuesday
• About 17% of online donation form views on #GivingTuesday 2014 were on a mobile device
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Confidential document: Kimbia Inc. 2015
Success Story
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Confidential document: Kimbia Inc. 2015
Houston Grand Opera Key Results
• $235K+ raised, 17.5% above goal
• 16% page conversion rate
• 89% of total gifts from online channels
• 27 $1,000+ online gifts
• $518 average gift, nearly 8x the industry avg of $66
• $317 online average gift, over 2.5x the industry avg
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Confidential document: Kimbia Inc. 2015
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Confidential document: Kimbia Inc. 2015
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Why Kimbia?
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Confidential document: Kimbia Inc. 2015
Kimbia provides an all-in-one solution for…
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Confidential document: Kimbia Inc. 2015
Kimbia is the global leader in crowdfunding events
Helping 19,000+ nonprofits since 2007
7 of the 10 largest crowdfunding events
Delivered through patented widget technology
Focused on producing the optimal donor experience
Higher conversion rates in A/B tests versus competitors
Portable, scalable and easy to integrate with CRM, CMS, Email and other software tools
• Giving Days• P2P & Team Raising• Online Donations• DIY• Event Registration
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Confidential document: Kimbia Inc. 2015
Recent Crowdfunding Events
SWARTHMORE COLLEGE RAISED
April 4, 2014
$400,000
NOTRE DAME RAISED
April 27, 2014
$900,000
UNIVERSITY OF SYDNEYRAISED
April 4, 2014
$900,000
BOSTON UNIVERSITYRAISED
April 30, 2014
$1,100,000
BOSTON FOUNDATIONRAISED
$1,100,000
TRINITY COLLEGERAISED
April 29, 2015
$2,000,000
GIVE RICHMONDRAISED
September 17-18, 2014
$1,600,000
AMERICAN RED CROSSRAISED
June 2, 2015
$2,400,000
SAN ANTONIO FOUNDATIONRAISED
May 5, 2015
$4,300,000
SARASOTA CFRAISED
May 6, 2014
$3,100,000
LANCASTER CFRAISED
November 21, 2014
$4,500,000
MIAMI FOUNDATIONRAISED
November 3, 2014
$5,200,000
UC-BERKLEYRAISED
November 20, 2014
$5,300,000
PURDUE UNIVERSITYRAISED
April 29, 2015
$13,700,000
PITTSBURGH FOUNDATIONRAISED
May, 15, 2014
$7,700,000
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Confidential document: Kimbia Inc. 2015
Recent Crowdfunding Events
MINNEAPOLIS / ST. PAULRAISED
November 12, 2014
$18,200,000
PURDUE UNIVERSITY RAISED
April 29, 2015
$13,700,000
DALLAS / FT. WORTHRAISED
September 18, 2014
$26,100,000
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Confidential document: Kimbia Inc. 2015
Strategies to Maximize Event Success
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Confidential document: Kimbia Inc. 201518
Your Tech Prep List
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Confidential document: Kimbia Inc. 2015
Fully Branded & Customizable
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Confidential document: Kimbia Inc. 2015
• Integrated FB/Twitter feed
• Ability to highlight sponsors
• Customized header graphics
• Site countdown
• Custom homepage language/videos
• Search feature to look up affiliates (if needed)
Giving Day Platform
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Confidential document: Kimbia Inc. 2015
• Your own branded website: Kimbia builds your site, using your logo and branding elements. No IT staff required and donors are not directed off your site.
• Secure platform: PCI DSS 2.0 Level 1 Certification, SSAE 16 S0C 1 Type 2 Verified. Deemed compliant after hacker testing by a leading financial institution.
• Stable platform: Processed over 200K transactions from 140K donors in a single day with zero downtime. No embarrassment here.
Brand Control & Protection
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Confidential document: Kimbia Inc. 2015
• Leaderboard sorted by # of gifts and total amount raised
• Ability to easily award prizes throughout the day
• Donor Receipting
• Data Ownership
Giving Day Platform
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Confidential document: Kimbia Inc. 2015
$ Improved ROI
Active: Strong offer for active donors
Lapsed: Great reactivation tool for lapsed donors
New: 20%+ of responses come from new donors
Middle: Many donors upgrade to mid level giving categories
Major: Great opportunity to engage major donors for matching funds
Corporate: Engagement on multiple levels: event sponsorship, employee giving, matching funds
Effective For all Levels of Giving
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Confidential document: Kimbia Inc. 2015
Key Ingredients for Giving Day Success
• Mobile Optimized Forms
• Corporate Sponsorship/Participation
• Pool of Matching Gifts
• Celebrity Endorsement
• Pre-event Marketing
• Social Media Buzz w/ Event Day Focus
• Clear Goal• Strong
Theme• Transparent
Designation
Compelling Offer
Promotion
Mobile Response
Incentives
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Confidential document: Kimbia Inc. 2015
• Feature real-time results on home page
• Leverage social media, youtube, email to amplify results
Communicate Results
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Confidential document: Kimbia Inc. 2015
Communicate Results
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Confidential document: Kimbia Inc. 2015
DEMO
27#KimbiaWebinars @HouGrandOpera @KimbiaInc
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Confidential document: Kimbia Inc. 2015
Questions?
28#KimbiaWebinars @HouGrandOpera @KimbiaInc
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Confidential document: Kimbia Inc. 2015
Special Offer
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Special Starter Kit Pricing* to Get You Ready for this #GivingTuesday
• Fully-branded giving day site
• Real-time status widget, social media integration
• Industry-leading, proven secure & stable platform
*Offer does not include Kimbia services engagement or complete platform functionality – contact us to learn more about your options.
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Confidential document: Kimbia Inc. 2015
Post-Event Checklist
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Confidential document: Kimbia Inc. 2015
www.kimbia.com
[email protected]@miriamkagan
#KimbiaWebinars@KimbiaInc
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Contact Information