2001-2003 Go Higher Campaign

$4.25 million Television, print &

radio Two audiences:

Gear Up studentsAdults with no high

school diploma or GED

2001-2003 Go Higher Campaign

GED attainment was sixth highest in the nation

Enrollments and degrees awarded increased significantly

Received national recognition and awards

Instrumental in securing $42 million for second GEAR UP grant

Developed partnership with SREB Go Alliance

2006-08 College Access Initiative

Aligned with Double the Numbers plan

$800,000 from the 2006 Kentucky General Assembly to conduct a second phase of the Go Higher campaign

More than $1 million in matching funds from campaign partners

Additional Funding $450,000 GEAR UP funds $100,000 NPEC Award to

improve GoHigherKY.org Lumina Grant with Prichard

Committee to develop local college access networks and business partnerships (KentuckyCAN)

2006-08 College Access Initiative

Target Audiences

GEAR UP/At-risk high school students

Adults with some college GED graduates and adults

without high school degree Potential transfer students

2006-08 College Access Initiative

One-stop college-going Web site for Kentucky students

Primary deliverable of initiative

Usability study Consumer-driven messaging Web usability expert

dedicated full-time to project Integration of RightNow for

CRM

2006-08 College Access Initiative

Double the Numbers plan seeks to:Increase the high school graduation rate of 9th graders

from 72% to 81% Increase the high school college-going rate from 62%

to 74%

College Access Initiative activities: Direct mail to parents/student promotional giveaway College 101 pilot event Development of Kentucky College Access Network Statewide outreach activities based on ACE’s

KnowHow2Go campaign

College Access Initiative:15,000 GEAR UP/At-Risk High School Students

Double the Numbers plan seeks to:Increase the adult college participation rate from 3.6%

to 4.5%

College Access Initiative activities: Telephone survey of adults with some college Phase One: 11,000 adults with 90+ credit hours

Direct mail Program and services inventory Campus response teams and action plans

Phase Two: Informed by research

College Access Initiative:233,695 Adults with Some College

Double the Numbers plan seeks to: Increase annual number of GED graduates from

9,000 to 15,000 Increase college-going rate of GED graduates

from 19% to 36%

College Access Initiative activities: KYAE survey of 3,200 recent GED grads Toolkits for 900 adult educators to aid in

recruiting adults to complete their GED and transitioning GED graduates to college.

Training workshop for toolkits

College Access Initiative:9,500 GED Graduates

Double the Numbers plan seeks to: Increase the number of students transferring from

KCTCS to 4-year universities from 3,100 to 11,334

College Access Initiative activities: Radio ads encouraging transfer Support of annual KCTCS transfer fairs Development and distribution of printed and

online transfer student toolkits, posters, and transfer brochures

College Access Initiative:47,115 Potential transfer students

Postsecondary institutions, public and independent

Kentucky Virtual Campus and Library

Kentucky Adult Education

GEAR UP Kentucky Kentucky Department of

Education Prichard Committee for

Academic Excellence

Kentucky Chamber of Commerce

League of Cities Greater Louisville, Inc. STRIVE Kentucky Higher

Education Assistance Authority

Kentucky Cabinet for Workforce Development

2006-08 College Access InitiativePartners

Evaluation: Short-Term Web metrics Call center inquiries Membership and

participation Distribution of materials Focus groups and feedback

2006-08 College Access Initiative

Evaluation: Long-Term Are more GEAR UP students

attending college? Are more high school students attending college?

Are more adults completing their bachelor’s degree?

Are more adults earning their GED? Are more GED students transitioning to college?

Are more KCTCS students transferring to complete a bachelor’s degree?

2006-08 College Access Initiative

Next Steps Research report due Implementation

Preliminary rollout- Fall 2007

Statewide and regional launches- early 2008

2006-08 College Access Initiative