global predictions 2021 - ipsos€¦ · hong kong singapore brazil argentina india mexico south...

© Ipsos | Global Advisor Predictions | December 2020

68%

61%

60%

47%

41%

32%

30%

23%

31%

30%

32%

52%

60%

59%

A successful vaccine forCOVID-19 will be developed

Most people in [market] will wear amask in public places

a year from now

A successful vaccine forCOVID-19 will become widely

available in [market]

There will be a new globalpandemic caused by a new virus

Life in [market] will have got back tonormal after the effects

of the COVID-19 pandemic

[Market]’s economy will have fully recovered from the effects

of the COVID-19 pandemic

The world will change for the betterbecause of the COVID-19 crisis

Ipsos Global Advisor 2021 Predictions

COVID-19

2

Unlikely Global averages Likely

For each of the following,

please tell me how likely or

unlikely you think they are to

happen…. ?

Base: c. 15,700 online interviews across 31

markets, 23 October – 6 November 2020.


For each of the following, please

tell me how likely or unlikely you

think they are to happen…. ?

A successful vaccine for

COVID-19 will be developed

68%92%

84%84%

80%76%

75%74%74%74%

73%70%70%70%70%

69%69%

68%67%67%

64%63%63%63%63%63%

60%59%

58%55%

53%48%

23%6%

12%8%

12%19%19%20%20%17%20%19%21%22%23%21%21%27%22%21%26%28%25%28%26%30%35%30%29%31%36%38%

All marketsChinaIsrael

MalaysiaSaudi Arabia

SwedenNetherlands

ChileHong KongSingapore

BrazilArgentina

IndiaMexico

South AfricaHungary

PeruTurkey

BelgiumUnited States

ItalyAustraliaCanada

Great BritainJapan

RussiaSouth Korea

New ZealandSpain

GermanyPolandFrance

Market Likely Q.

3

Unlikely







Most people in [market] will

wear a mask in public places

a year from now

61%86%

83%81%

78%75%

73%72%

71%69%69%

68%68%

66%66%66%66%

64%64%

62%61%61%

58%56%

55%53%

50%45%

44%37%

30%18%

31%9%

12%16%17%20%19%24%25%22%24%19%24%25%29%27%28%26%25%30%30%30%29%40%36%33%41%46%42%56%57%73%

All marketsMalaysia

JapanChina

SingaporeSouth Korea

SpainChile

TurkeyFrance

Hong KongGermany

IsraelBelgium

IndiaPeru

RussiaCanadaPolandMexico

Great BritainItaly

ArgentinaSouth Africa

United StatesSaudi Arabia

HungaryBrazil

NetherlandsAustralia

New ZealandSweden

Market Likely Q.

4

Unlikely







A successful vaccine for

COVID-19 will become widely

available in [market]

60%89%

75%74%74%

71%70%

69%68%68%

64%63%63%

62%62%62%

61%60%

58%58%

57%56%

55%54%

51%50%50%

48%46%46%

45%44%

30%9%

17%19%15%23%24%21%24%24%25%30%31%29%29%28%32%29%32%34%30%28%33%39%35%38%44%40%41%41%40%43%

All marketsChina

MalaysiaIndia

Saudi ArabiaNetherlands

SwedenIsrael

SingaporeUnited States

PeruHong Kong

South KoreaAustralia

BrazilMexico

HungaryChile

Great BritainSouth Africa

CanadaArgentina

ItalyRussia

GermanyBelgium

TurkeyNew Zealand

FranceJapanSpain

Poland

Market Likely Q.

5

Unlikely







There will be a new global

pandemic caused by a new

virus

47%70%

69%65%

61%56%

55%55%

54%50%50%50%

48%47%47%

46%46%46%46%46%46%

45%43%43%43%

42%36%

35%34%

33%33%

32%

32%16%24%24%28%24%26%25%28%25%41%24%25%32%28%29%31%31%32%26%42%33%29%35%32%39%45%41%43%40%37%45%

All marketsMalaysia

South KoreaRussiaTurkey

ChilePoland

SingaporeHong Kong

ArgentinaChinaPeru

MexicoNetherlands

SpainBelgium

BrazilGermanyHungary

Saudi ArabiaSweden

South AfricaFrance

IndiaJapan

New ZealandIsrael

CanadaUnited StatesGreat Britain

ItalyAustralia

Market Likely Q.

6

Unlikely







Life in [market] will have got

back to normal after the

effects of the COVID-19

pandemic

41%90%

75%63%

61%52%

46%46%

45%45%45%

43%42%

41%41%

39%37%

36%36%

35%35%35%

34%34%

32%30%

29%29%29%

26%23%

16%

52%7%

16%31%31%43%49%46%47%47%51%46%54%52%49%57%56%53%60%59%58%60%58%60%62%58%65%61%62%61%70%73%

All marketsChina

Saudi ArabiaIndia

MalaysiaTurkey

HungaryIsrael

Hong KongNew Zealand

RussiaGermany

SingaporeBrazil

United StatesSouth Korea

AustraliaPoland

South AfricaMexico

PeruSweden

ArgentinaChile

NetherlandsItaly

BelgiumCanada

SpainJapan

Great BritainFrance

Market Likely Q.

7

Unlikely







[Market]’s economy will have

fully recovered from the

effects of the COVID-19

pandemic

32%92%

76%61%

50%39%

38%38%

37%37%

36%36%

35%31%

30%28%28%

27%26%

25%25%

24%24%

20%19%

18%17%17%

15%14%

11%11%

60%6%

14%31%43%51%56%56%56%58%56%56%55%64%64%64%66%66%62%65%67%66%68%72%75%76%74%68%75%75%82%83%

All marketsChina

Saudi ArabiaMalaysia

IndiaPeru

SingaporeTurkey

Hong KongRussia

IsraelSouth Korea

United StatesSweden

ChileHungary

MexicoPoland

GermanyBrazil

New ZealandArgentina

NetherlandsSpain

AustraliaSouth Africa

ItalyJapan

CanadaFrance

BelgiumGreat Britain

Market Likely Q.

8

Unlikely







The world will change for the

better because of the COVID-

19 crisis

30%62%

58%51%

50%46%

43%42%

38%37%

34%34%

32%31%31%

28%26%26%

24%23%

22%21%21%

19%18%18%18%

17%16%

13%13%

9%

59%29%31%40%38%47%47%46%54%56%52%50%55%56%57%64%61%65%63%62%70%67%65%71%70%73%72%61%72%76%79%81%

All marketsIndia

Saudi ArabiaPeru

MalaysiaMexico

SingaporeChile

ChinaSouth Africa

ArgentinaNew Zealand

SwedenAustralia

IsraelTurkey

NetherlandsSouth Korea

United StatesCanadaRussia

BrazilGreat Britain

SpainHong Kong

HungaryItaly

JapanBelgium

GermanyPolandFrance

Market Likely Q.

9

Unlikely




66%

57%

40%

40%

24%

34%

51%

40%

Income inequality in[market] will increase

I will spend more moneybuying things online than

I spend buying things in stores

Women will be paid thesame as men for the same work

Major stock marketsaround the world will crash


Economics

10





happen…. ?




66%85%84%

80%77%

76%75%

74%73%73%

72%72%

70%70%

69%68%68%68%

64%63%

62%61%61%

60%58%

57%57%

55%52%

51%50%

48%

24%15%11%12%21%17%16%20%16%18%22%16%19%20%20%22%22%24%21%25%33%30%28%19%32%29%37%30%31%34%35%35%

All marketsTurkey

IsraelItaly

South KoreaRussia

MalaysiaArgentina

JapanSpain

Hong KongPoland

ChileSweden

NetherlandsBrazilPeru

SingaporeGreat Britain

BelgiumChinaIndia

MexicoSaudi Arabia

GermanyHungary

South AfricaFrance

CanadaAustralia

New ZealandUnited States

Market Likely Q.

11

Unlikely




Income inequality in [market] will increase







I will spend more money

buying things online than I

spend buying things in

stores

57%84%

79%79%

71%70%

68%66%

65%63%63%

59%59%59%59%

58%58%58%

56%55%

51%50%50%

49%48%48%

46%46%

45%42%42%

29%

34%16%20%19%23%26%23%28%29%28%30%31%31%34%34%32%30%32%38%32%35%39%36%41%41%42%44%43%43%43%45%56%

All marketsTurkeyChina

South KoreaMalaysia

SingaporeGreat Britain

IsraelHong Kong

BrazilIndiaChile

JapanRussia

United StatesNetherlands

Saudi ArabiaSweden

South AfricaPoland

ItalyPeru

SpainArgentina

MexicoNew Zealand

AustraliaBelgiumCanada

GermanyHungary

France

Market Likely Q.

12

Unlikely




40%73%

70%62%

61%58%

55%51%

47%44%

43%42%

41%41%

40%39%

37%37%

36%35%

33%33%

32%31%

30%28%

27%27%

24%21%21%21%

51%20%25%25%32%31%37%41%42%51%51%48%54%47%53%50%55%55%55%56%57%57%57%59%61%56%63%62%65%66%67%69%

All marketsMalaysia

ChinaSaudi Arabia

IndiaHong Kong

PeruSingaporeArgentina

TurkeySouth Africa

RussiaChile

MexicoNetherlands

United StatesSouth Korea

SpainAustralia

PolandBrazil

CanadaNew ZealandGreat Britain

SwedenJapan

BelgiumItaly

FranceGermanyHungary

Israel

Market Likely Q.

13




Women will be paid the same as men for the same work

Unlikely % Likely

2019 2018

44% 42%

68% 73%

61% 65%

61% 58%

71% 68%

62% -

55% 62%

51% -

44% 46%

59% 49%

48% 52%

48% 42%

41% 34%

53% 59%

31% 32%

39% 44%

42% 36%

33% 29%

37% 37%

38% 33%

39% 46%

38% 38%

- -

39% 41%

28% 38%

36% 29%

29% 30%

30% 32%

27% 27%

23% 23%

19% 19%

33% 27%




40%73%

68%59%

53%46%

45%43%43%43%43%43%43%43%

41%41%41%

40%39%39%

38%37%37%

34%33%

31%29%

28%27%27%

26%22%

40%15%18%29%24%41%39%40%33%41%43%37%38%35%39%31%39%38%44%43%41%38%34%36%42%45%54%49%51%59%55%62%

All marketsMalaysia

PolandRussia

BelgiumTurkey

SingaporeBrazil

Great BritainHong Kong

IndiaNew ZealandSaudi Arabia

SpainFrance

GermanyNetherlands

ArgentinaChile

South AfricaAustralia

ItalyJapan

MexicoCanada

United StatesSweden

IsraelPeru

South KoreaHungary

China

Market Likely Q.

14




Major stock markets around the world will crash

Unlikely % Likely

2019 2018

36% 37%

59% 64%

56% 45%

42% 47%

37% 40%

41% 42%

49% -

36% 33%

36% 47%

45% -

46% 33%

- -

38% 48%

30% 31%

34% 36%

33% 33%

34% 41%

31% 28%

40% 27%

37% 35%

40% 42%

27% 31%

38% 44%

30% 30%

31% 33%

31% 38%

39% 46%

32% 32%

28% 26%

29% 26%

24% 24%

30% 28%


46%

34%

33%

31%

29%

37%

52%

56%

59%

61%

I will make a newfriend in my local area

The number of people living inbig cities in [market] will shrink

Police in [market] will treat allpeople equally regardless of

their differences

I will feel lonely most of the time

People in [market] will becomemore tolerant of each other


Society and culture

15





happen…. ?







I will make a new friend in my

local area

46%84%

67%63%

59%58%

57%55%

51%51%

50%50%

49%48%48%

47%47%

46%46%46%

42%42%

38%38%

36%35%

33%32%

29%28%28%

15%

37%12%23%23%30%28%37%32%31%32%30%32%40%38%40%38%38%32%35%41%36%39%43%38%45%47%41%45%61%44%43%63%

All marketsChina

MalaysiaIndia

TurkeyBrazil

South AfricaIsrael

PolandSaudi Arabia

ItalyPeru

SingaporeAustralia

Hong KongNew ZealandUnited States

ChileMexicoRussia

ArgentinaSweden

Great BritainNetherlands

CanadaHungary

GermanySpain

South KoreaBelgiumFranceJapan

Market Likely Q.

16

Unlikely







The number of people living

in big cities in [market] will

shrink

34%53%

47%46%

45%44%

43%43%

41%39%39%

38%38%38%

34%34%

33%33%33%

32%31%

30%29%29%

28%26%

25%23%

22%20%

19%16%

52%34%45%48%44%42%41%40%43%55%53%49%41%44%50%43%53%53%49%54%56%63%58%56%59%57%58%59%67%56%63%75%

All marketsPolandRussiaTurkey

IndiaMalaysia

FranceUnited States

SpainChina

Hong KongHungary

ItalyJapan

Great BritainSaudi Arabia

ArgentinaMexico

PeruNetherlands


AustraliaChileBrazil

BelgiumCanada

New ZealandSouth Africa

IsraelGermanySweden

Market Likely Q.

17

Unlikely







Police in [market] will treat

all people equally regardless

of their differences

33%68%

62%59%

54%48%

45%45%

40%40%

38%34%

33%33%33%

31%29%

28%27%27%27%

25%24%

22%22%22%

21%20%

19%19%19%

15%

56%27%28%29%36%39%45%47%50%57%48%52%58%56%57%61%55%61%60%66%64%63%66%55%66%72%71%74%71%69%73%76%

All marketsChina

SingaporeSaudi Arabia

MalaysiaNew Zealand

IndiaNetherlands

AustraliaTurkeySpain

GermanyCanadaSweden

United StatesGreat Britain

ItalyHong Kong

FranceIsrael

PolandBelgium

ArgentinaJapan

RussiaSouth Korea

PeruChileBrazil

HungarySouth Africa

Mexico

Market Likely Q.

18

Unlikely




31%53%

50%45%44%

39%38%38%

36%35%

34%32%

30%29%29%

28%28%

27%27%27%27%27%

26%26%26%

25%25%

24%23%23%

22%20%

59%41%43%55%44%50%57%56%51%52%61%58%57%62%62%58%65%63%64%61%54%66%66%61%67%56%61%63%68%68%70%75%

All marketsTurkey

MalaysiaChina

Saudi ArabiaIndia

Hong KongSingapore

BrazilPoland

South KoreaPeruChile

BelgiumRussia

ItalySwedenCanada

GermanyHungary

JapanSouth Africa

AustraliaFrance

United StatesArgentina

MexicoSpain

Great BritainIsrael

New ZealandNetherlands

Market Likely Q.

19




I will feel lonely most of the time

Unlikely % Likely

2019 2018

33% 31%

57% 57%

45% 38%

47% 43%

37% 43%

50% 32%

41% -

34% -

42% 37%

34% 32%

33% 34%

27% 24%

33% 33%

31% 30%

30% 33%

30% 27%

35% 33%

29% 31%

22% 22%

22% 28%

32% 31%

29% 25%

30% 28%

31% 27%

28% 27%

32% 28%

27% 23%

27% 28%

29% 25%

25% 20%

- -

18% 21%




29%80%

69%53%

52%44%

40%31%

30%30%30%30%

29%29%29%

28%26%

25%23%

21%20%20%20%

19%18%18%18%

17%14%

13%10%10%

61%15%24%35%31%43%50%57%55%60%60%63%58%61%67%63%63%64%69%74%69%72%66%76%74%71%74%70%77%68%80%81%

All marketsChina

MalaysiaIndia

Saudi ArabiaNew Zealand

SingaporeHong Kong

CanadaPeru

RussiaSwedenAustralia

South AfricaTurkeyMexico

United StatesBrazilChile

South KoreaGreat Britain

IsraelSpain

HungaryArgentina

ItalyPoland

GermanyNetherlands

JapanBelgiumFrance

Market Likely Q.

20

Unlikely




People in [market] will

become more tolerant of

each other




36%

34%

21%

52%

45%

58%

Robots will look like, think likeand speak like humans

One of my online accounts willbe hacked into (e.g. email,

social media, banking)

Human cloning will belegalized in some countries


Technology

21





happen…. ?







Robots will look like, think

like and speak like humans

36%57%

56%55%

49%48%

44%44%

43%42%

41%40%40%

39%36%

35%34%34%

31%30%30%30%

29%28%28%

27%26%

24%23%

22%21%21%

52%34%33%35%39%45%44%49%47%45%50%52%50%49%48%55%49%47%58%48%55%54%57%59%60%56%61%67%62%67%61%69%

All marketsMalaysia

SingaporeIndia

Hong KongSouth Korea

BrazilRussia

ChileSaudi Arabia

TurkeyChina

South AfricaPoland

PeruNetherlands

ItalyMexico

HungaryArgentina

JapanUnited States

SpainAustralia

New ZealandFrance

GermanySwedenBelgium

Great BritainCanada

Israel

Market Likely Q.

22

Unlikely







One of my online accounts

will be hacked into (e.g.

email, social media, banking)

34%50%

47%47%

46%43%

40%38%

37%37%

36%33%33%33%33%33%

32%32%32%32%32%

31%30%

29%29%29%29%

28%25%

21%21%21%

45%33%35%34%37%41%42%52%38%42%48%47%43%49%45%44%41%41%40%45%51%42%40%42%52%49%41%43%47%68%51%56%

All marketsTurkey

IsraelMalaysia

RussiaSouth Africa


ChileUnited States

SwedenAustraliaCanada

IndiaNetherlands

Saudi ArabiaBelgium

BrazilFrance


JapanMexico

ArgentinaNew Zealand

PolandSpain

ItalyPeru

ChinaGermanyHungary

Market Likely Q.

23

Unlikely % Likely (2019)

37%

46%

50%

51%

59%

51%

41%

51%

34%

41%

30%

37%

43%

42%

35%

39%

37%

30%

41%

39%

38%

40%

32%

22%

-

31%

32%

28%

24%

35%

24%

21%







Human cloning will be

legalized in some markets

21%47%

37%34%

32%29%

27%27%

24%24%

23%22%22%22%

21%20%20%

18%18%

17%15%15%15%

14%14%14%14%

13%12%

11%9%9%

58%44%39%47%57%51%54%52%43%57%46%56%52%57%49%49%69%59%60%59%64%63%68%65%66%64%71%65%72%66%65%72%

All marketsTurkey

IndiaMalaysia

South KoreaRussia

Hong KongSouth Africa

Saudi ArabiaSingapore

MexicoBrazilChile

GermanyPeru

ArgentinaChina

ItalyPoland

SpainAustralia

FranceHungaryBelgium

Great BritainNew Zealand

SwedenUnited States

NetherlandsJapan

CanadaIsrael

Market Likely Q.

24

Unlikely




75%

16%

16%

15%

12%

15%

65%

70%

61%

69%

Average globaltemperatures will increase

We will discoverthat ghosts really exist

Humans will become extinct

An asteroid will hit the Earth

Aliens will visit the Earth

Ipsos Global Advisor Predictions 2020

Global threats

25





happen…. ?




75%89%

87%87%

86%84%84%

83%83%

80%79%

78%77%77%77%

75%74%

72%72%

71%71%71%71%71%71%

70%69%

68%66%66%

63%59%

15%9%8%8%9%

11%14%10%12%12%13%13%11%15%11%13%16%16%16%15%20%13%18%16%20%20%20%18%19%26%23%24%

All marketsTurkey

NetherlandsSingapore

ChileChina

South KoreaBelgium

Hong KongMalaysia

ItalyFrance

Great BritainHungary

PolandJapan

South AfricaGermany

PeruArgentina

BrazilIsrael

New ZealandSpain

SwedenRussia

AustraliaMexico

CanadaIndia

United StatesSaudi Arabia

Market Likely Q.

26




Average global temperatures will increase

Unlikely % Likely

2019 2018

77% 78%

89% 86%

79% 84%

86% -

85% 88%

79% 81%

85% 84%

76% 84%

83% -

82% 88%

76% 77%

78% 81%

81% 78%

81% 83%

78% 75%

79% 76%

80% 82%

72% 79%

77% 83%

75% 75%

71% 76%

80% 70%

- -

79% 74%

76% 80%

67% 73%

70% 72%

76% 78%

75% 78%

78% 79%

64% 63%

54% 66%







We will discover that ghosts

really exist

16%43%

29%28%

27%22%

21%21%

19%18%

17%15%15%15%15%

14%14%

13%13%13%13%13%13%

12%12%11%11%11%9%9%9%

8%

65%34%45%48%50%60%60%51%62%58%66%68%66%71%64%62%53%69%72%63%74%70%77%76%76%70%70%73%78%80%61%77%

All marketsMalaysia

Hong KongSingapore

IndiaSouth Africa

BrazilSaudi Arabia

PolandChile

HungaryNew Zealand

RussiaSouth Korea

United StatesArgentina

PeruAustralia

ItalyMexico

NetherlandsSpain

TurkeyChina

SwedenCanadaFrance

GermanyGreat Britain

IsraelJapan

Belgium

Market Likely Q.

27

Unlikely % Likely (2018)

16%

36%

-

-

25%

22%

18%

28%

12%

18%

14%

-

20%

10%

16%

15%

18%

13%

17%

17%

11%

10%

14%

14%

25%

13%

9%

11%

13%

14%

10%

10%







Humans will become extinct

16%31%

29%27%27%

24%21%

20%18%18%18%18%

17%17%17%

16%16%16%

15%15%

14%13%

12%12%

10%10%10%10%9%9%9%

5%

70%52%66%56%60%61%51%63%70%59%73%71%67%70%68%68%71%63%74%72%77%66%74%66%79%80%81%85%77%83%83%82%

All marketsIndia

TurkeyMalaysia

PolandHong Kong

Saudi ArabiaChile

GermanyMexicoRussia

South KoreaBrazil

SingaporeSpain

FranceItaly

PeruHungary

South AfricaNetherlands

ArgentinaBelgium

JapanAustralia

ChinaNew Zealand

SwedenCanada

Great BritainUnited States

Israel

Market Likely Q.

28

Unlikely







An asteroid will hit the Earth

15%27%

26%25%

24%20%20%

18%17%17%

16%16%

15%15%

14%14%14%14%14%

13%13%

12%12%

11%11%

10%10%9%9%9%9%9%

61%40%57%49%47%47%58%39%55%55%69%57%54%63%67%67%59%67%65%65%75%58%62%71%55%68%68%65%75%68%68%60%

All marketsMalaysia

TurkeyIndia

Hong KongArgentina

BrazilSaudi Arabia

ChileSingapore

ChinaSpain

MexicoRussia

New ZealandPoland

South AfricaSouth Korea

United StatesGermanySwedenFrance

ItalyAustralia

PeruCanada

NetherlandsBelgium

Great BritainHungary

IsraelJapan

Market Likely Q.

29

Unlikely




12%27%

23%22%

21%20%

15%14%14%14%

13%13%

12%12%12%12%11%11%11%11%11%

10%10%10%9%9%9%

7%7%6%5%

5%

69%43%47%55%57%62%58%72%72%74%56%70%74%70%77%76%71%59%66%71%70%67%64%75%75%77%82%81%84%87%77%84%

All marketsSaudi Arabia

IndiaChile

Hong KongBrazil

ArgentinaHungary

RussiaTurkeyMexico

SpainAustralia

ItalyNew Zealand

PolandCanada

PeruSingapore


JapanMalaysia

United StatesChina

GermanyGreat Britain

BelgiumNetherlands

SwedenFrance

Israel

Q.

30




Aliens will visit the Earth

Unlikely

15% 13%

30% 32%

37% 23%

17% 19%

23% -

18% 19%

13% 12%

14% 12%

12% 13%

18% 17%

16% 17%

11% 9%

14% 10%

16% 13%

- -

11% 6%

11% 10%

15% 18%

16% -

11% 11%

10% 10%

12% 10%

15% 16%

13% 13%

21% 16%

12% 10%

8% 12%

9% 6%

7% 7%

12% 20%

9% 6%

12% 8%

Market Likely % Likely

2019 2018




90%

77%

75%

70%

54%

10%

23%

25%

30%

46%

2020 was a badyear for [market]

I am optimistic that2021 will be a better yearfor me than it was in 2020

I will make somepersonal resolutions

to do some specific thingsfor myself or others in 2021

2020 was a badyear for me and my family

The global economywill be stronger in 2021

than it was in 2020


Outlook for 2021

31

Disagree Global averages Agree

Please indicate if you agree

very much, agree somewhat,

disagree somewhat or

disagree very much with the

following statements…?





Reflecting on 2020

32

Global averages - % Agree

2020 was a bad

year for [market]

52% 53%51%

48%46%

50%

70%

62%65%

90%

%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2012 2013 2014 2015 2016 2017 2018 2019 2020

2020 was a bad

year for me and

my family









Please indicate if you agree very

much, agree somewhat, disagree

somewhat or disagree very much

with the following statements…?

2020 was a bad year for

[market]

90%95%95%95%

94%94%94%

93%93%93%93%93%

92%92%92%

91%91%91%91%

89%88%88%88%88%

87%87%

86%86%86%

83%79%

74%

10%5%5%5%

6%6%6%7%7%7%7%7%8%8%8%9%9%9%9%

11%12%12%12%12%13%13%14%14%14%17%21%26%

All marketsArgentina

FranceSouth AfricaGreat Britain

TurkeyUnited States

BelgiumCanada

ItalyNetherlands

SpainAustralia

PeruSouth Korea

ChileHungary

PolandSingapore

IsraelBrazilIndia

MalaysiaMexicoRussia

SwedenHong Kong

JapanNew Zealand

GermanyChina

Saudi Arabia

Q.

33

Disagree

65% 62%

86% 86%

71% 78%

81% 83%

80% 72%

73% 78%

49% 53%

66% 69%

54% 57%

81% 75%

37% 33%

79% 79%

61% 50%

71% 58%

85% 80%

87% 58%

65% 62%

58% 58%

49% -

60% 44%

74% 85%

61% 45%

57% 49%

68% 74%

61% 68%

62% 60%

85% -

52% 52%

- -

46% 45%

42% 30%

46% 59%

Market Agree% Agree

2019 2018








2020 was a bad year for me

and my family

70%89%

81%80%80%

79%79%

78%78%

77%76%

74%72%72%72%

71%70%70%70%70%70%

68%67%67%

65%65%

61%60%

57%56%

55%54%

30%11%19%20%20%21%21%22%22%23%24%26%28%28%28%29%30%30%30%30%30%32%33%33%35%35%39%40%43%44%45%46%

All marketsTurkey

IndiaItaly

South AfricaPeru

South KoreaArgentina

MexicoSpain

MalaysiaHungary

BrazilFrance

SingaporeBelgium

ChileChina


RussiaAustraliaCanada

Saudi ArabiaPoland

United StatesNew Zealand

GermanyJapanIsrael

NetherlandsSweden

Market AgreeQ.

34

Disagree% Agree

‘19 ‘18 ‘17 ‘16 ‘13 ‘12

50% 46% 48% 51% 53% 52%

61% 65% 66% 61% 57% 56%

58% 43% 57% 55% 57% 47%

51% 53% 58% 57% 60% 55%

68% 64% 62% 63% 57% 55%

57% 46% 56% 45% - -

65% 58% 34% 54% 66% 65%

69% 68% 56% 59% 70% 61%

54% 46% 52% 48% 67% 71%

50% 51% 49% 54% 73% 72%

47% 37% 47% - - -

46% 46% 52% 49% 69% 74%

62% 59% 64% 67% 50% 52%

48% 48% 47% 49% 55% 49%

46% - - - - -

56% 52% 53% 49% 49% 47%

64% 53% 54% 61% - -

45% 33% 29% 35% 43% 35%

42% 41% 45% 43% 43% 46%

64% - - - - -

47% 48% 45% 48% 42% 46%

46% 42% 46% 48% 53% 45%

42% 47% 44% 56% 44% 43%

54% 55% 50% - - -

36% 38% 45% 44% 54% 60%

39% 38% 45% 51% 50% 47%

- - - - - -

41% 37% 42% 47% 47% 47%

38% 38% 36% 38% 43% 41%

31% 29% - - - -

38% 34% - - - -

43% 40% 35% 38% 37% 51%





Outlook for 2021

35

Global averages - % Agree

I am optimistic

that 2021 will be

a better year for

me than it was

in 2020

80%

76%78%

76% 75% 75% 77%

49%

53% 54%

59%

53% 52%54%

%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2012 2013 2014 2015 2016 2017 2018 2019 2020

The global

economy will be

stronger in 2021

than it was in

2020













The global economy will be

stronger in 2021 than it was

in 2020

54%86%

76%76%

72%70%

69%65%

63%60%60%

59%57%57%

54%53%53%

52%50%

48%48%

45%45%

44%44%44%

43%40%40%40%

37%31%

46%14%24%24%28%30%31%35%37%40%40%41%43%43%46%47%47%48%50%52%52%55%55%56%56%56%57%60%60%60%63%69%

All marketsChinaIndia

Saudi ArabiaPeru

MalaysiaUnited States

ChileSingapore

AustraliaBrazil

MexicoArgentina


CanadaHong Kong

New ZealandRussiaJapan

TurkeyHungary

NetherlandsIsrael

ItalySweden

Great BritainGermany

PolandSpain

BelgiumFrance

Market AgreeQ.

36

Disagree% Agree

‘19 ‘18 ‘17 ‘16 ‘13 ‘12

52% 53% 59% 54% 53% 49%

84% 76% 86% 82% 74% 68%

83% 85% 83% 85% 82% 78%

72% 70% 56% - - -

79% 81% 81% 78% - -

65% 64% 59% - - -

58% 58% 62% 61% 51% 52%

55% 68% 73% 73% - -

49% - - - - -

46% 47% 57% 50% 57% 53%

64% 76% 67% 68% 65% 78%

54% 70% 53% 43% 57% 73%

52% 53% 57% 63% 60% 63%

56% 61% 61% 55% 58% 50%

38% 39% 53% 48% 44% 41%

41% 43% 55% 52% 53% 57%

39% - - - - -

- - - - - -

49% 44% 61% 59% 44% 46%

34% 28% 39% 43% 47% 38%

52% 47% 57% 61% 51% 43%

48% 44% 61% 42% 52% 38%

41% 45% - - - -

52% 48% - - - -

33% 47% 43% 38% 33% 29%

35% 44% 52% 44% 39% 43%

35% 30% 46% 35% 54% 37%

37% 48% 60% 44% 45% 30%

44% 53% 61% 41% 41% 29%

35% 43% 59% 56% 53% 32%

33% 32% 50% 32% 42% 27%

26% 24% 36% 28% 35% 23%




77%94%

92%91%

89%87%87%

84%84%

82%82%82%82%82%82%82%

81%77%

76%76%

74%73%73%

68%67%67%

66%65%

64%63%

53%44%

23%6%8%9%

11%13%13%16%16%18%18%18%18%18%18%18%19%23%24%24%26%27%27%32%33%33%34%35%36%37%47%56%

All marketsChinaPeru

MexicoSaudi Arabia

ChileSouth Africa

HungaryIndia

ArgentinaAustralia

IsraelMalaysia

NetherlandsNew ZealandUnited States

BrazilCanadaRussia

SingaporeSweden

Great BritainPoland

Hong KongSpain

TurkeyBelgium

South KoreaItaly

GermanyFranceJapan

Market AgreeQ.

37





I am optimistic that 2021 will

be a better year for me than it

was in 2020

Disagree% Agree

‘19 ‘18 ‘17 ‘16 ‘13 ‘12

75% 75% 76% 78% 76% 80%

91% 84% 88% 91% 81% 84%

92% 94% 93% 96% - -

87% 90% 87% 85% 80% 94%

84% 84% 74% 77% 68% -

81% 77% 88% 81% - -

85% 86% 85% 90% 81% 87%

84% 79% 84% 83% 83% 80%

92% 91% 87% 91% 88% 91%

77% 70% 83% 86% 86% 91%

74% 81% 76% 76% 78% 81%

79% 75% - - - -

78% 87% 77% - - -

75% 71% - - - -

- - - - - -

79% 81% 80% 81% 75% 79%

82% 85% 84% 83% 83% 80%

77% 77% 76% 77% 80% 84%

76% 69% 85% 87% 80% 83%

68% - - - - -

68% 71% 72% 74% 69% 61%

65% 62% 66% 68% 71% 70%

73% 77% 77% 76% 64% 65%

54% - - - - -

69% 76% 74% 77% 68% 72%

71% 60% 69% 79% 77% 78%

58% 60% 65% 66% 52% 64%

62% 61% 69% 76% 69% 82%

63% 68% 60% 67% 74% 79%

59% 68% 67% 68% 68% 68%

50% 50% 55% 52% 90% 89%

45% 42% 44% 54% 53% 55%








I will make some personal

resolutions to do some

specific things for myself or

others in 2021

Market AgreeQ.

38

Disagree% Agree

2019 2018

76% 76%

96% 91%

93% 92%

88% 91%

97% 95%

86% 85%

87% 90%

84% 89%

92% 86%

86% 85%

79% -

82% 88%

90% 85%

82% 77%

81% 85%

81% 81%

77% 78%

77% 80%

80% 79%

72% -

- -

67% 72%

65% 69%

67% 72%

62% 62%

66% 69%

63% 64%

60% 52%

60% 63%

44% 41%

47% 45%

27% 41%

75%97%

95%89%

88%88%

87%86%

85%85%

84%83%83%83%

81%79%

78%78%78%

74%73%

71%69%

68%67%

66%65%

62%61%

49%45%

24%

25%3%

5%11%12%12%13%14%15%15%16%17%17%17%19%21%22%22%22%26%27%29%31%32%33%34%35%38%39%51%55%76%

All marketsChina

MexicoSouth Africa

PeruSaudi Arabia

ArgentinaMalaysia

ChileIsrael

SingaporeBrazilIndia

TurkeyItaly

RussiaPoland

South KoreaSpain

Hong KongNew ZealandUnited States

AustraliaGermanyBelgiumCanadaFrance

HungaryGreat BritainNetherlands

JapanSweden




Technical note

39

These are the results of a 31-market survey conducted by Ipsos on its Global Advisor online platform.

Ipsos interviewed a total of 23,007 adults aged 21-74 in Singapore, 18-74 in the United States,

Canada, Hong Kong, Israel, New Zealand, Malaysia, South Africa, and Turkey, and 16-74 in 22 other

markets between October 23 and November 6, 2020.

The sample consists of approximately 1,000 individuals in each of Australia, Belgium, Brazil, Canada,

mainland China, France, Germany, Great Britain, Italy, Japan, Spain, New Zealand, and the U.S., and

500 individuals in each of Argentina, Chile, Hong Kong, Hungary, India, Israel, Malaysia, Mexico, the

Netherlands, Peru, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Sweden,

and Turkey.

The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary,

Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, New Zealand, and the U.S. can

be taken as representative of their general adult population under the age of 75.

The samples in Brazil, Chile, mainland China, Hong Kong, India, Israel, Malaysia, Mexico, Peru,

Russia, Saudi Arabia, Singapore, South Africa, and Turkey are more urban, more educated, and/or

more affluent than the general population. The survey results for these markets should be viewed as

reflecting the views of the more “connected” segment of their population.

The data is weighted so that each Market’s sample composition best reflects the demographic profile

of the adult population according to the most recent census data.

Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this

may be due to rounding, multiple responses, or the exclusion of “don't know” or not stated responses.

The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate

to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on

Ipsos' use of credibility intervals, please visit the Ipsos website. The publication of these findings

abides by local rules and regulations.

For more information

Gideon Skinner

Research Director

[email protected]

Cameron Garrett

Senior Research Executive

[email protected]

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