glasgow city marketing bureau #icca12 tuesday 23/10/2012
DESCRIPTION
Presentation held at the 51st ICCA Congress which took place in San Juan, Puerto Rico from 20 - 24 October 2012. For more information on ICCA please visit www.iccaworld.com.TRANSCRIPT
Glasgow City Marketing Bureau
Aileen Crawford, Head of Convention Bureau
Glasgow’s strategy for delegate build
Strong partnership Understand strategy, aims & audiencesAdd value 1, 2, 3
1. Develop assets to grow
delegate numbers
2. Promote via existing networks and distribution
channels
3. Develop new channels
and opportunities for delegate
build
Case Study: Royal College of Paediatrics
& Child health
Postcards were produced to be distributed to potential delegates at events in 2011
Rollerbanner was designed to promote the conference and displayed in RCPCH’s Headquarters
Adverts were produced for RCPCH’s brochures and newsletter to promote the conference
Pre Conference Marketing Support
Posters were designed to promote the conference to potential delegates to go to other events and partner conferences
Other ideas:Pre Glasgow Conference Marketing
Stand at pre conference
Work with Local Contacts
Universities – GCMB has 2 500 contacts
Public Health Organisations – GCMB has access to 3000 local doctors
Email Blast – GCMB support
Other ideas: Researcher to find local industry links
List of 50 Scottish companies provided by GCMB’s researcher
Other ideas: City information for the congress website
