51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

A Patient-Centric Ecosystem:lessons from the field

22 October 2012

Bright B. Simons

President, mPedigree

mPedigree Case Study:

Patient Empowerment Needs

Collective Transformation

PROBLEM STATEMENT

Approved Counterfeit

ALARMING SOPHISTICATION

SERIOUS HEALTH IMPLICATIONS!

PUBLIC HEALTH CRISIS- FAKE COARTEM WITHDRAWN FROM

LEGIT PHARMACIES IN KUMASI, GH

Mass Fatalities in Nigeria

ONCE UPON A TIME:ONLY ONE PERSPECTIVE REALLY MATTERED

... BRAND LIABILITYPHARMA

REVENUE NUMBERS

PHARMA

$75B

PROBLEM FROM A CONNECTED PERSPECTIVE

PUBLIC HEALTH CRISIS - GROWING DRUG RESISTANCE

A PATIENT – CENTRIC ECOSYSTEM

REGULATOR

PHARMACISTS

DRUG

MANUFACTURERS

TELECOM

CARRIER

1. Regulatory Standards

2. Leading regional manufacturers sign

ed on

3. 6 million packs upcoming

4. Multinationals buy-in

STILLREQUIRESA HOLISTICECOSYSTEM

1. Title [24 pt ~]

Text [16pt ~]

10-digit non-duplicable code5-digit SMS number – TOLL-FREE2.5-second response = saves 1 life.

www.mPedigree.Net

The Lalvani Model

Striking the balance New media and the **open conversation format** offers

huge potential for improving global health

But also carries huge risks for exacerbating growing health

problems in society

The net balance will depend on how we deploy new media

for maximum health benefit and, equally importantly, how we

limit or ‘regulate’ its potential for harm

Dumbing down

Wising up

Patient

self-educationImpact on disease burden and therapy

thru lifestyle changes

Compliance/adherence Telemedicine and

Group Empowerment

Open Format

Changing role of

the physician

Rapid accrual &

dissemination of latest evidence

Increasing awareness of

complementary therapies

Patient empowerment

& self-care

Patient misinformation

Increasing prominence of non-medical healthcare providers

Patient self-

education:

knowledge is

power

A dispenser of privileged information & instructions

An expert in applying objective knowledge (from populations) to individual patients & their circumstances.

Navigator, guide, co-pilot

Cultural differences

A dispenser of privileged information & instructions

Leaders have to weigh up an ever wider range of risks & diverse probabilities & engage more diverse stakeholders than ever before. Evidence-based analysis never mattered more. Yet demands on decision-making are articulated in ever simpler terms….

One way dialogue: dispensing treatment and advice

Two-way dialogue to help patients…..

……make the most informed and personally tailored choices for themselves

Informed

Medical

Decision

Making

Foundation

Personalised

Medicine

Patient educationImpact on disease

burden and therapy thru lifestyle

Compliance/adherence Telemedicine and

Group Empowerment

Open Format

The huge & growing burden

of chronic non-communicable

diseases…….

Obesity

Diabetes

Hypertension

Coronary heart disease

Stroke

Cancer

Alzheimer’s

Depression

Lifestyle

Genes

Diet

We can’t change our

genes but we can

change what we eat….

and what we do

The huge & growing burden of

chronic non-communicable

diseases…….

results from 3 things……

Diet Exercise Lifestyle

• Shared decision-making

• Self-care

• Behavioural change

But changing human

behaviour is a huge

challenge……perhaps the

biggest single challenge

to global health in the next

50 years

New Media

Time in front of screens

Time not doing other things

Decreased physical activity

Decreased real-life interpersonal

interaction

Impact on cognitive function

Increased speed of information processing

Need for lifestyle change

Effecting & supporting

lifestyle change

Decreased

attention span

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

THANK YOU!