How to Thrive in a
New Uncertain World

When Economy is under bad shape

Euro Zone Crisis US Trillion $ DebtCompanies will be forcedTo Do more with lessBudget Cuts Everywhere

http://en.wikipedia.org/wiki/European_sovereign_debt_crisis

http://articles.timesofindia.indiatimes.com/2011-11-15/software-services/30401052_1_infosys-rupee-estimates-budget-cuts

Growth will come from

BrazilRussiaIndiaChina

http://www.nytimes.com/2011/08/11/opinion/where-will-economic-growth-come-from.html

http://www.ey.com/GL/en/Issues/Business-environment/Six-global-trends-shaping-the-business-world---Emerging-markets-increase-their-global-power

The World of Work has become
Flatter and HyperInterconnected

http://www.thomaslfriedman.com/bookshelf/hot-flat-and-crowded

And Digital Eminence is the
New Currency

http://www.socialnomics.net/2012/01/10/digital-integrity-vs-digital-reputation/

Digital Eminence = Sum of how You Think, Act and Behave Online

ReputationExpertiseKnowledge SharingIdentity BrandingInfluenceAuthority Value

http://www.personalbrandingbook.com/

Business Influence is Measured by

Deep Expertise that you share through Social Ecosystem Without diluting age old PrinciplesPeople dont do business with companiesPeople do business with good People

http://www-01.ibm.com/software/collaboration/social/business/software.html

Experts and CEOs are Embracing
Open Networking Platforms

Ginni Rometty Says Hello to IBM (Without E-Mail)

http://www.wired.com/wiredenterprise/2012/01/ginni-rometty-says-hello/

Building Advocacy for your Brand

Is the Key to unlocking New

( Markets) Opportunities

http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php

1. Dell Computers announced last night that it has surpassed $3 million in sales via links from one of its Twitter accounts

2. Social media saved Cisco $100,000

http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/

Business Conversations have shifted to Social Platforms

http://mashable.com/2010/02/23/fortune-100-social-media/

Businesses has always been Social

Social is the New BusinessConsumers now wield

unprecedented power over

how brands are perceived

and purchases are made

Influencers are indulging in

Online conversations about your brand/product/service

Tap & engage with the influencers

http://www.ibm.com/smarterplanet/us/en/socialbusiness/overview/index.html

In the long term, the risks of Doing Nothing is the bigger risk

Social Business is the need of the hour Social Business is here to stay Get Social !

https://twitter.com/search?q=%23ibmsocialbiz

Gracias !

Presentation Created by Ruchi Bhatiahttps://twitter.com/#!/rucsbhttp://in.linkedin.com/in/rucsb23