get social. get hired

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Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job.

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Effective social media job search strategy to impress employers, land interviews, and get a job. Presented at Milwaukee JobCamp, October, 7, 2010

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Page 1: Get Social. Get Hired

Get Social. Get Hired.

Using Social Media to Impress Employers, Land Interviews, and

Get a Job.

Page 2: Get Social. Get Hired

Presented By:

Mandi Lindner | @MsQuarterWriter of the Get Social. Get Hired. Blog

Page 3: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

3 Steps to Your Strategy

Brainstorm: Get it all down in one place

Organize: Make sense of your history

Implement: Utilize free resources to make an impact

Note: This presentation covers very little of the “How To” of each social media resource. For in-depth help, visit Get Social. Get Hired.

In the following presentation, click graphics to open the samples in your web browser

Page 4: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Step 1: Brainstorm

Write down everything you have accomplished and were responsible for in your past jobs, education, and experiences

Example: Ms. Jones, a teacher

Page 5: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Things to Include

Positioning Statement

4-6 words that define your role, your worth, and establishes place

Your candidacy in the form of a tagline

When reading it, HR should immediately understand how you’ll fit into the organization

Page 6: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Things to Include

Key Strengths

1-2 word phrases that define your core competencies, what you’re good at

These provide the basis for Step 2: Organization

Examples: web design, event management, public speaking, management, urban planning, etc.

Page 7: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Things to Include

Work History

Taken straight off your resume, includes past experience and job responsibilities

Take it a step further and brainstorm specific accomplishments Awards/Honors Quantifiable Results These will illustrate your value to an organization

Page 8: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Step 2: Organize

Take that brainstorm list and organize it into 3-5 core competencies

Example: Ms. Jones, a teacher

Page 9: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Step 2: Organize

Define 3-5 skill set categories

Under each, organize the jobs, responsibilities, experience, and accomplishments that fit

It’s okay if things overlap – just get it down on paper and get it organized!

Page 10: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Step 3: Implement

Use a variety of social media resources to make an impact in your job search

Page 11: Get Social. Get Hired

Traditional Format

Online representation of your resume in a format very similar to

your paper document

Page 12: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Traditional Format

LinkedIn Utilize Introductions to network with 2nd and 3rd

level connections

Search for a company and send resume directly to someone in that department

Use 3rd party applications to connect other social media accounts to your profile

See who’s viewed your profile and start a conversation

Page 13: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

LinkedIn: Sample

In order to show up in LinkedIn search results:

•Log in often

•Update your activity (can be done through 3rd party applications)

•Complete your profile

Page 14: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Traditional Format

Visual CV

Similar to LinkedIn BUT… You can embed documents and videos You can create separate profiles for different jobs You can track who views your CV

However… Not as many employers or friends may be on this site,

so it diminishes your network and limits reach

Page 15: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Visual CV

Multimedia embedded into profile

More personable than LinkedIn’s “Summary” section, “About Me” suggests casual greeting

Page 16: Get Social. Get Hired

Timeline Format

Takes your resume information and presents it in a linear timeline

Page 17: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Timeline Format

Capzles

Easily upload photos, videos and text to create moments in your timeline

Add details to each moment, explaining significance and place in your history

Creates stylish, eye-catching presentation of your resume

Embed and/or share Capzle across social media

Page 18: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Capzles: Sample

Users can scroll through the timeline, click on a moment, and open up a details pane that provides more information about the experience

Users can share Capzle across social media. Viewers can rate and comment on presentation

Page 19: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Timeline Format

TimeRime

Another free option for building a resume timeline

Capability to connect to database for mass uploading of events

Final presentation not as customizable or eye-catching, but still quite professional

Page 20: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

TimeRime: Navigation

Adding moments one at a time is time consuming, but for computer-savvy users, the software can mass import data from an external data source. Minor editing and formating would still be required.

Page 21: Get Social. Get Hired

Video Format

Share your work experience and education in a video using a

narrated slideshow, self-report, mock interview, and more

Page 22: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Video Format

YouTube Timeline: Showcase your education and work

history with narration

Talking Head: You talking to viewers about why they should hire you

Mock Interview: You in interview setting answering typical interview questions

Photo Slideshow: Showcase project samples and portfolio with narration

Page 23: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

YouTube: Sample

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Website Format

Use free website builders to create an online portfolio

Page 25: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Website Format

Weebly

Ready-made templates with drag-and-drop features for novice web designers

Showcase your projects, work samples and history, education, and more

Link to social media, web-based projects, and more

Page 26: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Weebly: Sample

Easy-to-use web builder, perfect for those who need to get a site up fast or are not as web savvy

Page 27: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Website Format

Wix

Adobe Flash-based websites

Editable templates, some drag and drop features and widgets

Easy-to-use for intermediate web designers

Page 28: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Wix: Sample

A bit more difficult to use, but creates a more eye-catching website

Page 29: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Website Format

WordPress

Thousands of free designer templates

Functionality of website garnered through use of widgets = endless opportunities

Not the friendliest for those less web savvy

Page 30: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Portfolio: More Resources

Share your work and project samples with these free resources:

Presentations: must be self-contained with no narration or outside explanation needed Slideshare

Writing Samples: upload documents and bookmark press Issuu Scribd

Page 31: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Portfolio: More Resources

Photos: showcase your favorite photographs or designs Flickr Picasa Photo Bucket

Videos: highlight video production skills, embed into website or share via social media YouTube Vimeo

Page 32: Get Social. Get Hired

Freeform

Go outside of the box, and create a presentation of your skills that will convince employers of your value

and creativity

Page 33: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Freeform:

Prezi

Use short phrases created in Step 2: Organization to speak directly to viewers about your candidacy

Embed videos, documents, etc.

Include links to social media profiles, website, portfolio, work samples, etc.

Convince them why you are the right candidate!

Page 34: Get Social. Get Hired

By: Mandi Lindner http://getsocialgethired.wordpress.com

Prezi: How To & SampleStrategy & Sample of Ms. Jones, A Teacher

Sample with full Prezi functionality

Page 35: Get Social. Get Hired

Questions?

Visit Get Social. Get Hired. For more tips, strategy, and in-depth

“How To” information.