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From Love to Loyalty: Creating Deeper Customer

Relationships through Purpose

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Sam SwainManager, Goodness Solutions, Benevity Sr. Product Marketing Manager, Benevity

Julie Baron#GMV2021

• Engaging Customers in Purpose

• Real Examples (and Inspiration!)

• Intro to Customer Engagement Solution

1. APIs & Pizza

2. How Benevity’s API Works

• Q&A

Benevity’s API

Agenda

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Engaging customers in Purpose

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from advertising

5

Engaging customers in Purpose

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to action-itizing

580

8,324

6

People per day donating

+1,336%

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Activating Purpose for

More Impact

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Customers

Communities

Employees

Activating Purpose for

More Impact

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70%8

Customers prefer brands

57%would pay more for a product

from that companysay they would change their purchasing habits in support

social issues

Source: Achieve and the Case Foundation, 2020, 2018 Cone/Porter Novelli Purpose Study

purpose-driven

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Sustainable living brands (28)69%

Other Brands

2018 Growth

Faster growth

Unilever’s

brands outperformpurpose-led

57%

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Brands that help people be a better version of themselves win the of customers.

hearts

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Innovative experiences

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Purchase Round-Ups

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programsLoyalty

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Action-based

experience

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Dedicated

Giving Site

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Community PortalImpact

Intro to Customer Engagement Solutions

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Giving API Suite Embedded Giving and Matching

in your customer experience

by you. by Benevity.

Community Impact Portal External Branded Public-Giving

& Matching Portal

Low Integration High Integration

LOGO

Empowered Powered

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What is an API?

Your Customer Facing Platform

Benevity Cause Database

End User (Customer) API Benevity Platform

API sends requests and returns information

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Your Site or Application Benevity’s Giving API

Return search resultsSearch for a nonprofit

View results & select cause

Make a donation

Return nonprofit profile

Donation recorded

How Benevity’s API work

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into customer experiences

• Purchase and donation round-ups

• Rewards and loyalty programs

• Online banking

• Dedicated giving sites

• ….and more!

Integrate

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Imagine All the possibilities

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• Download Benevity API Info Sheet

• Continue the convo on Slack #product_api_from-love-to-loyalty

• Book a chat to dream with Sam & your CSM!

Thank you!

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Q&A#GMV2021

Don’t forget to take the feedback survey

Keep the conversation going on Slack

Visit our Demo Stations!

Thanks forattending!

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get social with #gmv2021

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