1. Social Media
Lets Get SocialGetting Started
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Created & Presented by Melissa Murphy 2010

2. mmurphy@massagent.com
3. Are your Ready for this?
The Insurance Journal says not quite
An article published Monday quotes Michael LaRocco of Firemans Fund:
Only 48 percent of independent insurance agents have Web sites, and of those, only about 20 percent keep the sites updated.
"At the end of the day, insurance is a relationship business. But the relationship can be delivered in different ways."
..Clearly many of you are proving them wrong.
http://www.insurancejournal.com/news/west/2010/04/26/109259.htm
4. What Are we Talking About Again???
Social Media?Web 2.0? Web 3.0?
Social Networking?
The SHIFT that occurred in the way we use the internet and the set of TOOLS that are available to help us.
Goodbye Static.Hello Interactive!
5. suddenly inundated ?
Compared to old media.
Years to Reach 50 millions Users:
Radio (38 Years)
TV (13 Years)
Internet (4 Years)
iPod (3 Years)
Facebook added 100 million users in less than 9 months
iPhone applications hit 1 billion in 9 months
Via Socialnomics.net
6. The Tools of the Time
7. The First Tweet
8. Web Presence
9. Benefits of a Web Presence
Rank Higher in search engines
Broaden your reach
Help Potential Clients Research You
Enter Permission Based Marketing vs. Interruption Based Marketing
10. Happy Hour to Sell Houses?
Miami Real Estate Blog, miamism.com, uses their love of the Mojito to connect with people.
http://www.miamism.com
Real Biz Examples
11. TheSocial Tire Store?
Sullivan Tire uses a multi-pronged approach to tie their promotions & sponsorships in with the services they offer.
Homepage
Facebook
Twitter
YouTube
Jim Rices Blog
Real Biz Examples
12. Elements of Social Media Tools
Digital communications that are:
Interactive/Two-way
Human not robotic
Transparent/Trustworthy
Immediate
Easy to Share
13. Facing Fears

Take too much time

14. Waste Time 15. E&O 16. Loose Control of the message 17. Security 18. Irrelevant