learn how to get started with social media
DESCRIPTION
Learn how to participate in social media. Presentation includes an overview plus tips + tricks for Facebook, Twitter, Instagram, and LinkedIn.TRANSCRIPT
How to get started with Social Media
Presented by: Eric Ritter@EricRitter
How to use start using Social Media
What is social media?
How can you participate?
What are the top channels?
Tips & Tricks
Social Media
one-directional.
1950-1995
two-directional.
1995-2004
multi-directional.
2004-today
Source: http://blog.hubspot.com/marketing/social-media-stats-infographic
97% of female internet users used social media in some form while watching the
Academy Awards this year.
Source: http://www.emarketer.com/Article/Oscar-Goes-toSocial-Networkers/1010648
Source: https://blog.twitter.com/2014/the-reach-and-impact-of-oscars-2014-tweets
Source: https://blog.twitter.com/2014/insights-into-the-worldcup-conversation-on-twitter
Source: https://blog.twitter.com/2014/insights-into-the-worldcup-conversation-on-twitter
Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html
Source: http://wearesocial.sg/blog/2014/01/social-digital-mobile-2014/
U.S. Stats
Source: http://wearesocial.sg/blog/2014/01/social-digital-mobile-2014/
U.S. Stats
70% of millennial social media users are influenced to make purchases based on their friends’ social media posts.
Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609
How can you participate?
Participate
Participate!
Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609
Talk to people
Participate!
Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609
What’s your passion?
What can you contribute?
Many channels to choose from
Source: http://instagram.com/p/nm695/
Terminology
• Friends: People you connect with.
• Timeline: Your personal profile.
• News Feed: Where you friends’ status updates.
• Status Update: Communicate present activity, check-in, post a link, or share photos and videos.
• Brands: You can “Like” brand pages.
• The “Like” Button: Communicates your support of activities, brands, articles and products to fellow users.
• Tagging: Mention and directly link to another Facebook user.
• Subscribe: Let people see your public updates.
Posting Options
Only 20% of them
actually make a
user's feed.possible stories are filtered through per day on an avg Facebook user’s News Feed.
1,500Lars Backstrom, Facebook Engineering Manager
#ProTip: Embrace
photos.
more Likes than the average post.
53%Source: Salesforce
Photos on Facebook Pages receive
Terminology
• Tweet: A 140-character message.
• Retweet (RT): Re-sharing or giving credit to someone else.
• Feed: The stream of tweets you see on your homepage.
• Handle: Your username.
• Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable).
• Direct Message (DM): A private, 140-character message between two people. You may only DM a user who follows you.
• Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama).
#Hashtag
Posting options
#ProTip: No more
than 1-2 hashtags.
higher engagement than those with three or more hashtags.
21%Source: Salesforce
Tweets with one or two hashtags receive
Terminology
• Like: You can like other users photos. If you choose this can show up on Facebook.
• Follow: You can follow users (People / Brands).
• Post: A photo with an optional comment.
• Comment: A caption to a photo you post.
• Hashtags: You can use and search by hashtags.
• Tag: Other users can be tagged in your photos.
#ProTip: 87% of users
trust LinkedIn as a source
of info that affects
decision makingmillion companies have LinkedIn Company Pages.
ThreeSource: LinkedIn
Best Practices
• 100% complete profile
• Use keywords that represent you throughout
• Professional Photo
• Complete the key sections:
• Summary, Specialties, Skills, Experience and Education
• Get at least 3 recommendations
• Get at least 50 contacts
Tools
Social Media Tools
• Buffer App – www.bufferapp.com
• Schedule content to your social media accounts from RSS feeds and more.
• HootSuite – www.hootsuite.com
• Schedule content to your social media accounts, get metrics, and manage your networks.
• Canva – www.canva.com
• Create graphics for your social networks, fast and free (with upgrades).
Source: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product-Types/1010609
Tips & Tricks
• Use Twitter / Facebook to get better customer service
• Setup 2-step verification for your profiles
• https://www.facebook.com/settings?tab=security
• https://twitter.com/settings/security
• Use it to get a new job with social media
• http://mashable.com/2014/03/13/job-hunt-social-media/
Recap
• Find a community and Participate
• Social Media & Twitter is a conversation tool
• The world is flat
• Get Clipboard on your Phone or Tablet
• Get a LinkedIn!
Eric Ritter
Twitter @EricRitter
Email [email protected]
Digital Strategist & Consultant
Thank you!
Contact me: [email protected]
or @EricRitter
ResourcesFacebook
• https://www.facebook.com/help/333140160100643/
• https://business.twitter.com/glossary
• https://help.instagram.com/454502981253053/
• https://help.linkedin.com/
• https://flipboard.com/tutorials/
2-Step Verification
• https://support.twitter.com/articles/20170388-using-login-verification
• https://twitter.com/settings/security
• https://www.facebook.com/note.php?note_id=10150172618258920
• https://www.facebook.com/settings?tab=security