nirsa region vi presentation - social media + gen y
TRANSCRIPT
How to use Social Media to How to use Social Media to Engage Generation YEngage Generation Y
Amy GolladayAmy GolladayAssistant Director of Marketing & Business Development Assistant Director of Marketing & Business Development
Department of Recreational SportsDepartment of Recreational SportsUC Berkeley UC Berkeley
What is What is Social Media? Social Media?
CONNECT + CONNECT + ENGAGEENGAGE
Why Social Media?Why Social Media?
Source: Erik Qualman, Socialnomics.net
ChallengeChallenge
Solution: Become a Student
Six Key Principles in Social Media
#1 - Know Your Audience
#2 Create a Presence
#3 - It Starts with a Conversation
#4 - Be Responsive!
#5 - Build your Following
#6 - Be Flexible. Learn as you go.
Tools
Case Studies
Get Started!
Amy GolladayAmy GolladayAssistant Director of Marketing & Business Development Assistant Director of Marketing & Business Development Department of Recreational Sports - UC Berkeley Department of Recreational Sports - UC Berkeley [email protected]@berkeley.edu