gamification presentation 2 mars
DESCRIPTION
A breakfast presentation about our master thesis of gamification at Cybercom Sweden. See our blog at http://thegamingorganisation.blogspot.comTRANSCRIPT
Achieved by
Kristoffer FrangRobin Mellstrand
Who we are
Industrial engineering and
management
Gothenburg Stockholm
Software-intensive systems
Business & Innovation
Master Thesis
What we do
3,3 millions hours per day40 million monthly active
users
5,98 million game years(!)
World of Warcraft: 0,7475Farm Ville: 0,4155Angry Birds: 0,1375
TOTALT: 1,300
Sverige: 1,3150
(Total speltid i år per år)
With over 250,000 articles, the World of Warcraft Wiki is the next biggest wiki in the world, second to Wikipedia
If you grew up in the UK and are 21 years old, you have spent 10,000 hours gaming in avarage
Americans spend 215,000,000 hours gaming annually
The avarage age of the most commong game buyersis 41
Why does it work?
• What makes a game?• Flow• Work is Fun• Alief
Goal Framework
Skill Direct Feedback
GAME
Abilities
Challenges
Anxiety
FLOW
Boredom
Mihaly Csíkszentmihályi
Gamification
GAMIFCAITON!
?
Sounds fun, but how do we do this?
?
What motivates people?Motivation factors at Cybercom
What do people think
are fun?
Game mechanics
Motivator
Power
Order
Saving
Vengeance
Object of desireInfluence
Organization
Collecting things
Competition
1. You are highly ambitious compared with
other people your age.2. You usually seek leadership roles.
3. You usually dominate in social situations with people your own age.
Motivator
Power
Order
Saving
Vengeance
Object of desireInfluence
Organization
Collecting things
Competition
What is fun?
Being a hero
Patterns
Collecting
Competition
Motivator
Power
Order
Saving
Vengeance
Object of desireInfluence
Organization
Collecting things
Competition
What is fun?
Being a hero
Patterns
Collecting
Competition
Mechanic
Motivator
Power
Order
Saving
Vengeance
What is fun?
Achieving a senseof completion
Mechanic
Motivator
Power
Order
Saving
Vengeance
What is fun? Mechanic
Triumph over
competition
The game frame
What motivates the player
What is the game about?
What are the goals with the game?
Rewards along the
way
How the game is played
How do we apply this?
Questionnaire
Some activity in the consultancy model
InterviewsGamification design theory
• Gamification design theory
• Player motivations
• Workshop
?
Which activity in the consultancy model?How will the system handle feedback?How much transparancy between the players?
How do we….?
But what if…?
Can this really
work if…?
How do we…?
Can we really…?
Is this r
eally
right…
.?How do
we….?
But what if?
Wish us luck.(We will need your help)