"gamification of health" by chirag patel (chicago health 2.0)

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The Gamification of Health Chirag Patel @patelc75 Co-founder, Chicago Health 2.0 @CHIHealthTech Co-founder, Halo Monitoring @Halo_Monitoring Oct 26, 2011

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This talk covers how gamification is affecting PHRs (Google Health), public health (nudging), consumer driven health (Me You Health, GreenGoose, HealthMonth), and most importantly employee wellness programs (ShapeUp, Keas)

TRANSCRIPT

Page 1: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

The Gamification of HealthChirag Patel @patelc75

Co-founder, Chicago Health 2.0 @CHIHealthTechCo-founder, Halo Monitoring @Halo_Monitoring

Oct 26,  2011

Page 2: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

What is "Gamification"?

Page 3: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)
Page 4: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

How do Health appsengage

and even motivate ?

Page 5: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Delivering bad or boring news doesn't work

Page 6: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Nudging with irrelevant or anonymous data doesn't work 

Page 7: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

The problem is changing inagrained BEHAVIOR

Page 8: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

A start: wellness and fitness

Page 9: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Status Access Power Stuff

Status is the missing piece

Page 10: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Game Mechanic: "dot" behavior

Page 11: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

 meets

Game Mechanic: flying dragon

Page 12: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Why aren't you wearing your device?

Negative   (annoying)

Take 20 more steps today and you will be in 1st place

Positive(encouraging)

Game Mechanic: "actionable baby step trigger"

Page 13: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

The gamification "layer"

Page 14: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

I love @healthmonth. I am a happier, healthier person because of it."

Page 15: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)
Page 16: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

of Health?theIs

Page 17: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Maybe not. They've already pivoted

Page 18: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Is the Employer paving the way!?

Page 19: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Where's Google Health now?

Page 20: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Why does "Gamification" work?

Page 21: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Gamification: More than just fun

Page 22: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)
Page 23: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

LEFTOVER SLIDES

START HERE

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Page 25: "Gamification of Health" by Chirag Patel (Chicago Health 2.0)

Trigger