Gamification and Lifestyle Technologies for Personal Health Management

ECGBL 2105 SteinkjerOctober 2015

David Wortley GAETSS

What is Gamification?

Every Human Activity can be Viewed as a Game !!

Games are part of Everyday Vocabulary

Gamification is a Life Skill

Gamification and the ability/motivation to Gamify is embedded in the genetic make up of every living creature.

The Gamification LensStrategistTactician

MotivatorCoach

SkillAbility

MotivationSelf-Esteem

LoyaltyPassion

EngagementSupport

InterestAwarenessKnowledge

UnawareIndependentSelf-sufficient

Growing Influenceand Ability to Achieve Goals

The Gamification Cycle



Challenge

Response

Measurement

Feedback

Gamification ElementsScenarios/NarrativesChallengesRulesChance/UncertaintyRisksRewards/IncentivesPenaltiesCompetitionExplorationSuccess/Achievement

FailureDiscoveryLeaderboardsLearningDevelopmentSkill/AbilityAction/ReactionMeasurementFeedbackReflection

Gamification introduces some or all of these elements into everyday situations

The "A List" Influencers



Every Individual responds to different influencers in making decisions or choices

Why Gamification?



The Attention Economy

The Next Generation have very different expectations

Global Lifestyle Related Challenges

Modern Lifestyle consequences include many negative effects which place

increasing demands on available resources and

threaten the sustainability of public services for future

generations

Global Challenge – HealthObesity, Diabetes, Cancer & Cardiovascular Problems

● Sedentary lifestyle● Convenience foods● Comfort eating● Inadequate exercise● Couch potato syndrome● Spectator society

Changing Lifestylesand Consumer Empowerment

One of the consequences of this convenient and

easy access to our daily wants and needs is a

decline in the physical and mental challenges

necessary for our lifelong development and health

maintenance

What can be Done ?

The consequences of a failure to address these challenges are unthinkable…..

Serious Games and HealthLeveraging Consumer Technology to Address Global Challenges

How do we Solve the Problem?● Develop clinical solutions that prevent or

manage these conditions or● Influence the food industry and citizens

through public policy interventions or● Develop better personal health

management solutions and practices

Clinical Solutions

Public Policy InterventionsTaxes & Legislation

Public Policy InterventionsAwareness and Education

Better Personal Health Management

Which is the Best Solution?Who will Provide the Solution?

Medical Professionals or Politicians or Citizens?

The Transition from Cure to Prevention

It’s quite clear that the best chance we have for increasing our life spans and overall improving our health is to adjust our personal behaviours

and to do so at an early age.

The Same but Different !

My Body is not a Temple it is a Car

Navigating Life’s Journey

Life is like a journey from the cradle to the grave. We know the starting point and the final destination and we are aware of the places en route

but we have little idea of how long the journey will last and whether the route will be easy or difficult

Our Body is our Journey Vehicle

Our body is the vehicle that will take us to our final destination and its condition determines where we are on that journey, the nature of the

journey and how long it will last. Most of us do not know or monitor our body’s condition or properly maintain it

Cars before Data Technology

We used our human skills to get the best from our vehicles supported by knowledge professionals

Breakdowns and Repair

The consequence of this lack of technology in older cars was more breakdowns and a reliance on garages and mechanics to

diagnose problems, maintain and repair

Data Measurement and VisualisationModern cars tell us oil

pressure, temperature, speed, range of petrol tank, warn us of any impending problems,

tell us where we are and how to get to our destination and compute new routes if we go

off track

Lifestyle Technology Transforming Health Management

Wearable and embedded technologies change the dynamics of our management like the dynamics of car health management

Where are We and Where can we Go?

Wearable and embedded lifestyle technologies provide the tools to manage our health

But how can we change Personal Behaviours?

Who will Most Influence Future Health?

An Approach for Better Personal HealthGamification Enabling Technologies

Mobile Apps

Demonstrable Results

Substantial improvements in physical and mental health are achievable

Before and After

2013

2013 Feb 2015

Measurement and Feedback

Snapshot data Real Time data

Lifestyle Technology Roadmap● Wearable consumer devices like iWatch to provide

advanced health metrics● Healthcare costs linked to lifestyle behaviours● Revolution in the healthcare ecosystem● Use of wearable lifestyle devices for identity

applications● Growth in embedded devices that not only

monitor but also control● The Singularity – Immortality ?