Gamification and Disruptive Enabling Technologies to Tackle Global Health Challenges

Segamed 2015 Nice December

David Wortley GAETSS

Global Health Challenges

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Global Health Challenges

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Global Health Challenges

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How do we Solve these Problems?

● Develop clinical solutions that prevent or manage these conditions or

● Influence industry and citizens through public policy interventions or

● Develop better personal health management solutions and practices

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Clinical Solutions

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Public Policy Interventions Taxes & Legislation

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Public Policy Interventions Awareness and Education

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Better Personal Health Management

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Which is the Best Solution? Who will Provide the Solution?

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Medical Professionals or Politicians or Citizens?

The Transition from Cure to Prevention

It’s quite clear that the best chance we have for increasing our life spans and overall improving our health is to adjust our personal behaviours

and to do so at an early age.

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What is Gamification?

Every Human Activity can be Viewed as a Game !!

Gamification is NOT about

● Badges

● Points

● Rewards

● Incentives

● Prizes

● Extrinsic Motivation

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Gamification IS About

● Challenge / Uncertainty

● Relationships

● Influence / Impact

● Transactions

● Intrinsic Motivation

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Gamification Influences Everyday Outcomes

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Gamification is a Life Skill

Gamification and the ability/motivation to Gamify is embedded in the genetic make up of every living creature.

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The Gamification Lens Strategist Tactician

Motivator Coach

Skill Ability

Motivation Self-Esteem

Loyalty Passion

Engagement Support

Interest Awareness Knowledge

Unaware Independent Self-sufficient

Growing Influence and Ability to Achieve Goals

The Spectator Society

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Spectators observe but do not get involved in influencing outcomes

- they expect others to make interventions and solve problems

The Spectator Society

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Spectators observe but do not get involved in influencing outcomes

- they expect others to make interventions and solve problems

The Spectator Society

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Impact of Technology on our Locus of Control ?

Spectator Leader / Coach

Player

Fan

Gamification Positives ● Win-win relationships

● Mutual Development / Growth

● Reciprocity

● Empowerment

● Collaboration

● Shared Vision / Objectives

● Balance 21

Gamification Negatives ● Manipulation

● Abuse of Power

● One sided relationships

● Exploitation

● Emasculation

● Based solely on extrinsic motivation

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Why Gamification?

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The Attention Economy

The Next Generation have very different expectations

Global Lifestyle Related Challenges

Modern Lifestyle consequences include many negative effects which place

increasing demands on available resources and

threaten the sustainability of public services for future

generations

Global Challenge – Health Obesity, Diabetes, Cancer & Cardiovascular Problems

● Sedentary lifestyle

● Convenience foods

● Comfort eating

● Inadequate exercise

● Couch potato syndrome

● Spectator society

Changing Lifestyles and Consumer Empowerment

One of the consequences of this convenient and easy access to our daily

wants and needs is a decline in the physical and

mental challenges necessary for our lifelong development and health

maintenance

What can be Done ?

The consequences of a failure to address these challenges are unthinkable…..

Serious Games and Health Leveraging Disruptive Technology to Address Global Challenges

The Same but Different !

My Body is not a Temple it is a Car

Navigating Life’s Journey

Life is like a journey from the cradle to the grave. We know the starting point and the final destination and we are aware of the places en route but we have little idea of how long the journey will last and

whether the route will be easy or difficult

Our Body is our Journey Vehicle

Our body is the vehicle that will take us to our final destination and its condition determines where we are on that journey, the nature of the

journey and how long it will last. Most of us do not know or monitor our body’s condition or properly maintain it

Cars before Data Technology

We used our human skills to get the best from our vehicles supported by knowledge professionals

Breakdowns and Repair

The consequence of this lack of technology in older cars was more breakdowns and a reliance on garages and mechanics to

diagnose problems, maintain and repair

Data Measurement and Visualisation

Modern cars tell us oil pressure, temperature,

speed, range of petrol tank, warn us of any impending

problems, tell us where we are and how to get to our destination and compute

new routes if we go off track

Lifestyle Technology Transforming Health Management

Wearable and embedded technologies change the dynamics of our management like the dynamics of car health management

Where are We and Where can we Go?

Wearable and embedded lifestyle technologies provide the tools to manage our health

But how can we change Personal Behaviours?

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Who will Most Influence Future Health?

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An Approach for Better Personal Health

Gamification Enabling Technologies

Mobile Apps

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Demonstrable Results

Substantial improvements in physical and mental health are achievable

Before and After

2013

2013 Feb 2015

Demonstrable Results

Empowering Personal Health Management

Demonstrable Results

Empowering Personal Health Management

Measurement and Feedback

46 Snapshot data Real Time data

Lifestyle Technology Roadmap ● Wearable or embedded consumer devices

providing more advanced health metrics ● Healthcare costs linked to lifestyle behaviours ● Revolution in the healthcare ecosystem ● Use of wearable lifestyle devices for identity

applications ● Growth in embedded devices that not only

monitor but also control ● Shift to Personal Health Management Culture

Conclusion

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Global Health Challenges will not be

solved by health professionals alone - it

will require engagement of all sectors of

society working to a common vision

enabled by Gamification strategies and

technology