Game Design- Analysis for AdLatte

- Scott -

• AdLatte– Advertising & reward application

• Feature– Using smart mobile marketing sector– Get the benefit from latte point– The benefit by well-written ad comment– Get the double point by recommend to the

the other person

The example of game design

Analysis 1 : Score

• Score = Latte Money– Receiving Latte money after watch advertise on application

• Latte Money– Can use from

• cafe• food• gift card• culture & life

– Exchange to real cash from the latte money

• over 30,000 point

Analysis 2 : Leaderboards

• saved money = Leaderboards– The rank of latte point– Get the more point and placed the higher rank on the leaderboards

• customization– Top ranking user :

• has more participation• is more creative on their profile

Analysis 3 : Challenges and Quests

• ad list type– install– playing– participation– watching ad– etc

• Latte game– Bingo scratch

<ad list> <latte game>

Analysis 4 : Onboarding

• Service guide– Tutorial guide-line– Photo guide-line– General information

Analysis 5 : Social Engagement Loop

•Watching ad•Playing game

•Latte screen•Event on spot

•Friends invita-tion•Searching rank

•Recommend from high rank user

Reference

• http://www.google.com/imghp?hl=ko– Google image search

• http://www.adlatte.com/– Adlatte homepage

• Gamification by Design– Zichermann, Gabe

THANKS