adlatte - marketing campaign for your mobile application
DESCRIPTION
- AdLatte- CPI, is the most robust marketing tool to promote new mobile application on iTune and Google Play. - Sản phẩm AdLatte - CPI là công cụ mạnh mẽ nhất để quảng bá ứng dụng mobile tới người dùng trên 2 kho ứng dụng iTune và Google Play. Đặc biệt hữu ích cho những ứng dụng mới được đưa lên kho ứng dụng trong việc tăng rank trên các kho ứng dụng này.TRANSCRIPT
1
ADLATTE’S CPI
EFFECTIVE MARKETING CAMPAIGN FOR YOUR MOBILE APPS
2
AGENDA
1. YOUR CURRENT MARKETING CAMPAIGNS
2. HOW ADLATTE PROMOTES YOUR APPS
4. ADLATTE’S USER PROFILE
3. KEY ADVANTAGES OF ADLATTE
5. ADLATTE’S CUSTOMER AND PARTNER
3
CURRENT MARKETING CAMPAIGNS FOR YOUR APPS
4
Only pay for ordered action: impression, click,
downloads
Controllable budget
CURRENT MARKETING CAMPAIGNS FOR YOUR APPS
5
Small number of downloads
Downloads
Time
Take long time to grow
High costs due to low conversion rate
CURRENT MARKETING CAMPAIGNS FOR YOUR APPS
6
CURRENT MARKETING CAMPAIGNS FOR YOUR APPS
Closed to but not the right objectives
Clicks
Impressions
Downloads
users
Clicks Clicks
Impressions
7
HOW ADLATTE PROMOTES YOUR MOBILE APPS?
8
ADLATTE PROMOTE THRU ITS INTERACTIVE ADVERTISING MODEL
ADVERTISER USER
User interact with ads of their choice at
comfortable time
Advertiser only pay for complete
action of targeted users
9 9
Recognize exactly app installation. Don’t count download from user who have record of installing the advertised app in their phone Create high download rate and achieve goals in a short time
CPI = Cost Per Install
ADLATTE PROMOTE YOUR MOBILE APPS BY ITS CPI
INSTALL
PLAYING ADS
AD LIST
List of ads
Published
Watch
Trailer Images
exposed
App
Install
10
Case Study CPI
Case Study CPI (Frontline Commando 14,935
1,579
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Jan-16 Jan-17
D/L
16,514 Ranked #3 in App Store
Frontline Commando
First-person shooting game from Glu Games
Inc. for iOS and Google Play
The Mission
To enter into Top 10 in Game category and the
overall ranking
The Result
Ranked #3 in both Game and Free Apps
category within 24 hours
11
Case Study CPI
LINE BRAND
LINE BRAND
Social Network Mobile App
The Mission
3000 downloads in Vietnam to
test the market
The Result
3000 downloads in 24 hours
HEINEKEN LIVE ACCESS
Heineken Live Access
Mobile App of Heineken Vietnam
The Mission
1000 downloads for user to register and join live
access music night of Heineken 2013 in HCM City
The Result
1000 downloads in 45 minutes. 51% of them
become users after one day they downloaded
12
KEY ADVATNAGES OF ADLATTE
Fixed cost per download
Large number of downloads
Short time
13
Downloads
Time
$0.5 $0
Download
From AdLatte
Followed
Download
Number of Downloads
in Total
$0.25 $0.25
Download
from AdLatte
Followed
Downloads
KEY ADVATNAGES OF ADLATTE
CPI and CPI’s VAS will increase ranking of your app in the store to generate followed downloads
Downloads
Time
Costs
KEY ADVATNAGES OF ADLATTE
15 15
ADLATTE’s USER PROFILE
22%
45%
28%
5% By Age
13-18
19-24
25-34
35-60
Male 71%
Female 29%
By Gender
iOS 39%
Android 61%
By OS By Location
CUSTOMERS & PARTNERS
17
CONTACT
Gmark Corporation
Add: Floor 7, CMC Tower, Duy Tan ward., Cau Giay Dist., Hanoi, Vietnam
Email: [email protected]
Mobile:
+ 84902660507 (Ho Chi Minh City)
+ 84947079455 (Hanoi)
+ 84989082183 (Partnership)
Website: www.gmarkcorp.com - www.adlatte.vn
Facebook: https://www.facebook.com/gmarkcorp
Product of AdLatte:
CPI (Cost Per Install)
CPQ (Cost Per Quiz)
CPS (Cost Per Survey)
CPA (Cost Per Action)