5/19/2018 Appprix Case Study - Game Analysis

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DISCOVER. PLAY. WIN.

5/19/2018 Appprix Case Study - Game Analysis

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Appprix is a unique and competitive platform for discovering cool mobil

tournaments and winning real cash rewards, vouchers and more.

APPPRIX

Developers

Host tournaments with cash

rewards, vouchers and more

Drive engagement,

retention, and monetization

Get your game discovered &

earn a valuable user base

B

Get targe

valuable u

phones

Improve b

likability

Gamers

Play free tournaments

Compete against your friends

and other players

Win cash rewards, free

recharges, and vouchers

Bringing tournaments and cash rewards to mobile gam

Who is it for?

APPPRIX

5/19/2018 Appprix Case Study - Game Analysis

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SUPER CRICKET CASE STUPopular Android game, Super Cricket drives engagemen

retention using Appprix

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PROBLEM

Super Cricket is an easy to play but difficult to master one-touch game. Despite

of time and energy developing and marketing the game, Piggy Pop Studios were

hard to get substantial number of users and even harder to retain their existinggame wasnt doing very well in the following aspects:

On being referred by a fellow game developer, Piggy Pop studio decided to try

for boosting the engagement and retention in their game.

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Piggy Pop Studios integrated Appprix SDK and

decided to host tournaments in their game to

test the impact of competitions on a users

engagement level within the game.

Upon assessment, Appprix suggested hosting

7 short tournaments (duration 2-5 days)between November 10 and December 30.

APPROACH

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APPPRIX FOR GAME DEVELOP

PROCESS for aGame Developer

Download andIntegrate SDK

Login to AppprixDashboard

Configure andlaunch

tournament

Hosting tournaments and distributing real rewards in mobile games is a breeDevelopers get access to an admin panel from where they can config

tournaments. The developer gets to choose the tournament name, desi

money, target countries and view all the stats related to tournaments. O

configured, Appprix handles the entire tournament hosting and gratification m

users.

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APPPRIX FOR GAMERS

PROCESS forPlayers

Download thegame you want to

play a

tournament in

Participate forfree with a single

click

Play as manytimes as you

want to score

your best

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Assessment Period : 51 days (November 10, 2014 to December 30, 20

No. of Tournaments : 7 Tournaments across a span of 51 days

Total Tournament Days : 24 daysTotal Non Tournament Days : 27 days

Total Game Sessions

Per Day

TotDaily Active Users

Average Score Posts

Per User

KEY METRICS ANALYSED

ANALYSIS

As expected, the moment gamers saw cash prizes being given out, a humungous increase in the

sessions and average score posts per user was recorded.

Not only did players kept coming back to the game as high as 10 times a day, they even started

friends, and bragging about their scores on social media bringing a significant number of new in

With a series of regular tournaments, the game witnessed a constant increase in the number oparticipants, and score posts resulting in an a significant boost in Ad revenue other than engage

for the developer.

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58

237

0

100

200

300

400

500

600

November 13 & 14(Tournament 1)

1 Day Before Tournament To

As soon as the tournaments started,

total sessions per day sky-rocketed with

an increase of over 300% as compared

to the previous day.

This trend continued in each of the

seven tournaments. Game

Sess

ions

INSTANTANEOUS SPIKE

IN GAME SESSIONS

RESULTS (1/

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707.6

1021.4

Total Game Sessions Per Day (Average)

Non-Tournament Days Tournament Days

45 %

Growth

GAME SESSION

ON TOURNAMDuring the 51 day asse

span, overall engagem

was recorded 45% high

tournament days as co

tournament days.

RESULTS (2/4)

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DAILY ACTIVE USERS

GROW PROGRESSIVELY

Not only did engagement & retention

shot up during the tournament, but

continued to do so even after the

tournament as the no. of DAUsincreased.

530 492530

884 8699

0

100

200

300

400

500

600

700

800

900

1000

Dec

20

Dec

21

Dec

22

Dec

23

Dec

24

D

2

No. Of Daily Active

Before

Tournament

During

Tournament

Tournament 6: December 23

RESULTS (3

DailyActiveUsers

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STEADY AND U

GROWTH IN TSCORE POSTS

Along with an increase

Score Posts Per Day alsteadily establishing la

tournaments on game

and retention.2500.3

3500.2

8240.5

9723.4

11604

15481.6

16812.3

Tournament

1

Tournament

2

Tournament

3

Tournament

4

Tournament

5

Tournament

6

Tournament

7

Average of Total Score Posts Per Day

RESULTS (4/4)