Future Roles for Medical Libraries and Librarians

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A presentation that is part of a discussion of medical librarianship and the future. Feel free to join in and add to a constructive discussion. I will use your feedback to improve the presentation. T Y

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  • 1.Future Rolesfor Medical Libraries and Librarians Presented byMark D. Puterbaugh Information Services Librarian Eastern University

2. What is a library without paper books and journals? What is a librarian without the physical library?

  • We are at a stage common to radicaltechnocultural shifts . The obsolescent technology - print in this case still pervades society, buts its days as a dominant force, a shaper of culture are clearly numbered.
  • Creating a Virtual Academic Community(1996) Day, Crump, Rickly

3. So, what are you going to do? The Shift is happening now!

  • 2000
  • 46% of adults use internet
  • 5% with broadband at home
  • 50% own a cell phone
  • 0% connect to internet wirelessly
  • 53% use cloud = fast, mobile connections built around outside servers and storage.

4. What Hath Google Wrought? 5. The Google Generation (post-1993)

  • Unless libraries can tailor everything that they do and stand for towards the digital universe, their days as a wellspring of knowledge and information are numbered.
  • Death of The Library and rise of the Kindle . Direct Marketing Observations Blog. (2008). M. Meyer.

6. Its Not Just the Kids. Generation C (content) (post - 1974)

  • research-behaviour traits that are commonly associated with younger users -impatiencein search and navigation, andzero tolerancefor any delay in satisfying their information needs - are now becoming the norm for all age-groups, from younger pupils andundergraduates through to professors.
  • Pioneering research shows 'Google Generation' is a myth.
  • British Library Press Room. (2008).

Generation C (content)has no use for a library.In fact I would venture to guess that funding on local, state and federal levels for libraries is constantly slashed in favor of more digital type programs or programs that lawmakers feel have more importance. Death of The Library and rise of the Kindle . Direct Marketing Observations Blog. (2008). M. Meyer 7. When it comes to health information, consumers are not waiting for the Shift to come to the library.

  • Half of American adults have searched online for 16 health topics ranging from disease information to smoking cessation strategies. Health seekers go online to become informed, to prepare for appointments and surgery,to share information, and to seek and provide support.
  • Internet Health Resources. Pew Internet and American Life Project. 2003. Fox and Fallows.

Represents about 93 million Americans. 8. Nursing has Shifted! Medical Information and Collaboration to the Point of Care. 9. AreDoctorsShifted?Medical Libraries are being challenged!

  • Consistently, doctors use the Internet more than their national averages, and their activities focus on the use of email,retrieving information from online journals , attending courses and conferences,receiving professional updates , and performing professional and administrative functions.
  • For what purpose and reasons do doctors use the Internet: A systematic review. International Journal of Medical Informatics. January 2008. Masters.

10. Getting Bigger Everyday. Shift keeps happening at a faster pace! 11. So what is all the Shift doing! To Summarize:

  • Theresexabytes of digital informationbeing created everyday!
  • There arehundreds of toolsto create, collect and disseminate the digital information.
  • The information seekers are growing moreimpatient ! They want their informationN-O-W! !!
  • The information seekers dont want to come to the information. They want their information to gowhere they need to use it !
  • They want toshareinformation!

12. What about the White Elephant at the Center of Campus? Libraries and LibrariansMust Change !

  • Other Things to Consider:
  • Cost of housing tons of paper!
  • Real estate value of the physical library.
  • Salaries of the professional and support staff.(Not to mention health insurance costs.)

If youre not thinking about this, someone else will! 13. Are Libraries Surviving Real Estate Shrinkage? 14. The FutureWill it Be Bright or Gloomy?

  • Books are being pushed aside for digital learning centers and gaming areas. "Loud rooms" that promotepublic discourseandgroup projectsare taking over the bookish quiet. Hipster staffers whoblog , chat onTwitterand care little about the Dewey Decimal System are edging out old-school librarians.
  • In a world where information is moresocial and more online , librarians are becoming debate moderators, givers of technical support and community outreach coordinators.
  • The future of libraries, with or without books. cnn.com/technology. (2009). Sutter.

15. Googling medical professionals? Which search engines bring visitors to British Medical Journal (November 2005) SourceNumber Google345 756 Google Scholar105 185 Yahoo57 967 PubMed (Medline)14 522 PubMed Central9 616 HighWire Portal8 617 MSN2 336 In a recent letter in the New England Journal of Medicine, a New York rheumatologist describes a scene at rounds where a professor asked the presenting fellow to explain how he arrived at his diagnosis. Matter of factly, the reply came: I entered the salient features into Google, and [the diagnosis] popped right up. The attending doctor was taken aback by the Google diagnosis. Are we physicians no longer needed? How Google is changing medicine BMJ. Volume 331. pgs 24-31. December 2005. Giustini. In a post-Google world, where evidence based education is headed is anyones guess. Googling your diagnosis; Googling your treatmentwhere is all this leading us? 16. Will they need the librarian? Who will link it all together?

  • Digital libraries derive much of their value from the selection, organization, analysis, and linking performed by highly skilled human beings aided by increasingly advanced software systems in other words, digital libraries still need librarians.
  • It is common to find librarians working as part of health care teams, writing grant proposals, serving on institutional review boards, working as bioinformatics database specialists within science departments, serving as faculty members in evidence-based medicine courses, and being involved in multilingual health-literacy programs and community partnerships.
  • 2015 The Future of Medical Libraries.
  • The New England Journal of Medicine. Vol. 352;11. 2005. Lindberg and Humphreys.

17. A new type of librarian is emerging! They are out of the library, part of the on-site team !

  • Collaborative and Mobile
  • Part of the clinical team.
  • In the hospital making rounds.
  • Part of the educational team.
  • In the classroom teaching alongside other faculty.

18. The Librarian and Library 2.0 They are tech savvy, cultural savvy information specialists!

  • Knowledgeable and Nurturing
  • Aware of the means to delivery just in time and in place information.
  • Aware of the technological trends.
  • Able to define and demonstrate delivery systems.
  • Able to fit in with a technological culture, no more bookish librarians.

19. The Future Library Becomes the Academic Commons!

  • "The library building isn't a warehouse for books," said Helene Blowers, digital strategy director at the Columbus [Ohio] Metropolitan Library. "It's a community gathering center.
  • The future of libraries, with or without books.cnn.com/technology. (2009). Sutter.
  • The New Library
  • Extended beyond the walls of a physical space.
  • A center for learning, wherever it occurs.
  • A center for discourse through many channels.
  • A center for information gathering, whenever and wherever its needed.
  • A center for collaborative exploration.

20. The Future Librarian Becomes the Information Specialist!

  • The New Librarian
  • Collaborative able to work as part of the team.
  • Mobile able to work beyond the walls of building.
  • Technologically astute aware of the means to deliver information.
  • Socially aware understanding of the information needs of their community.
  • Curios always finding new ways to find and share information.

In a world where information is moresocial and more online , librarians are becoming debate moderators, givers of technical support and community outreach coordinators. The Future of Libraries, With or Without Books. cnn.com/technology. (2009). Sutter.