fundraising presentation 2014
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FundraisingNEW APPROACHES TO FUNDRAISING @ DCC
Initial QuestionsNEW APPROACHES TO FUNDRAISING @ DCC
Initial Questions What is DCC currently missing, even within our current
fundraising strategy? What new opportunities/ approaches might DCC want
to explore and invest in for the future? What are the preferred giving, communication and
engagement channels for each generation? How can DCC engage Gen X & Y in giving? How can DCC start to access wealth from the wider
Davis community to support its mission?
What We’ll CoverNEW APPROACHES TO FUNDRAISING @ DCC
1.Generational differences in Giving, Communication and Engagement
2.Twelve Recommendations for DCC to consider3.Recommended Next Steps
Generational Differences in GivingNEW APPROACHES TO FUNDRAISING @ DCC
Matures (68+)
Early experiences of money & stewardshipTrained from childhoodNickels/dimes in the milkbox
Likeliest to be pledgers and tithers Giving is a public responsibility, a necessity High level of trust in the church Meaning of money: Money=Security Stewardship descriptors = sacrifice and commitment
Boomers (49-67)
Early experiences of money & stewardshipSpotty training in stewardship of moneyUpward mobilityGrowing disparity between rich & poor
50/50 likely to be pledgers and tithers Giving is a personal option, not a public necessity Distrust of the church Meaning of money: Money=A Tool Stewardship descriptors = distrust
Gen X (33-48)
Early experiences of money & stewardship Little to no training in stewardship of money Television advertising (redefined scope of perceived affluence) Growing disparity between rich & poor
Not likely to be pledgers and tithers Giving is a personal option, not a public necessity Will trust the church if it does what it says its going to do, tells
the truth, and demonstrates impact. Mission must follow money Meaning of money: Money=A Tool. Stewardship descriptors = ignorance
MATURES 68+
88% in this generation give an average of $1,367/yr across 6.2 charities
Generational Differences*
*Blackbaud "The Next Generation of American Giving" 2013
BOOMERS 49-67
72% in this generation give an average of $1,212/yr across 4.5 charities
GEN X 33-48
59% in this generation give an average of $732/yr across 3.9 charities
GEN Y 18-32
60% in this generation give an average of $481/yr across 3.3 charities
MATURES GIVING (68+)
*Blackbaud "The Next Generation of American Giving" 2013
BOOMERS GIVING (49-67)
*Blackbaud "The Next Generation of American Giving" 2013
GEN X GIVING (33-48)
*Blackbaud "The Next Generation of American Giving" 2013
GEN Y GIVING (18-32)
*Blackbaud "The Next Generation of American Giving" 2013
Preferences in GivingNEW APPROACHES TO FUNDRAISING @ DCC
MATURES PREFERENCES (68+)
*Blackbaud "The Next Generation of American Giving" 2013
BOOMERS PREFERENCES (49-67)
*Blackbaud "The Next Generation of American Giving" 2013
GEN X PREFERENCES (33-48)
*Blackbaud "The Next Generation of American Giving" 2013
GEN Y PREFERENCES (18-32)
*Blackbaud "The Next Generation of American Giving" 2013
Media HabitsNEW APPROACHES TO FUNDRAISING @ DCC
MATURES MEDIA HABITS (68+)
*Blackbaud "The Next Generation of American Giving" 2013
BOOMERS MEDIA HABITS (49-67)
*Blackbaud "The Next Generation of American Giving" 2013
GEN X MEDIA HABITS (33-48)
*Blackbaud "The Next Generation of American Giving" 2013
GEN Y MEDIA HABITS (18-32)
*Blackbaud "The Next Generation of American Giving" 2013
Key Findings: Generational GivingNEW APPROACHES TO FUNDRAISING @ DCC
KEY FINDINGS: Generational Giving
A multi-channel approach (direct mail, email, online, mobile) is important to develop so that all generations are reached and engaged
Matures: Continue use of direct mail and tithing to engage. Planned Giving is still important
Boomers:
Utilize websites for giving Direct mail is almost as equally important to Boomers as the website Boomers represent 1/3 of all adults who give, but contribute 43% of
all dollars donated.
KEY FINDINGS: Generational Giving
Gen X & Y: Bad News: Gen Y does not really give to places of worship Gen X & Y are socially-conscious shoppers Gen X & Y give online and via mobile Stories, especially video, are important Accountability and transparency are absolutes Gen X & Y want to share who they support with others online Peer-to-peer fundraising and crowdfunding
Have we been doing the wrong thing, really well, for the past 30 years?NEW APPROACHES TO FUNDRAISING @ DCC
Inspires Matures
Inspires Boomers/ Gen
X1. Session projects coming year’s budget (draft budget)
2. Interprets budget to congregation
Newsletter articles, Minutes for Mission, Letters, Brochures
Stewardship Sunday and Sermon
Pledge Cards distributed in church, by mail, electronically
3. Pledge cards returned by due date
4. Pledge cards totaled and budget adjusted; dedication Sunday
5. Following year, process repeated
12 Recommendations for Davis Community ChurchNEW APPROACHES TO FUNDRAISING @ DCC
12 RECOMMENDATIONS FOR DCC
1. Invest in a donor-centric model of development and target
2. Spend time & resources to understand and engage our donors
3. Develop and implement a planned giving program
4. Invest in technology and nurture our Boomer & Gen X/Y donors
5. Consider incentivized giving to engage the wider community’s wealth
6. Empower the congregation and community to fundraise for us
12 RECOMMENDATIONS FOR DCC
7. Unbundle the DCC budget
8. Reverse the budget equation
9. Think Hyper-Local and Personal first, then National/International
10. Show the ROI
11.Develop a partnership with Davis Downtown
12.Invest in social enterprises
RECOMMENDEDNEXT STEPSNEW APPROACHES TO FUNDRAISING @ DCC
RECOMMENDED NEXT STEPS
1. Consider enlisting the services of Blue North Strategies
2. Form a new committee to study fundraising and return to Session with recommendations
BONUS!!Some tech stuffNEW APPROACHES TO FUNDRAISING @ DCC
Instead https://instead.com/
Micro-donation app that leverages everyday purchases
Change Heroes http://changeheroes.com/
Fundraising site that capitalizes on peer-to-peer interaction. The formula used is: $3.33/day x 3 months x 33 friends = ~$10,000
Check-in For Good https://checkinforgood.com/
Every time you get coffee, eat out, catch a game or visit a participating retailer, a simple check-in generates a micro-donation to a great cause.
Charity Miles http://www.charitymiles.org/
Earn money for your charity when you walk, run or bike
One Today https://onetoday.google.com/
Micro-donation app that allows individuals to contribute $1.00/day to projects or charities
Donate A Photo http://www.donateaphoto.com/
For every photo you share, Johnson & Johnson donates $1 to a cause you want to help
Budge http://www.thebudge.com/
An app where you can challenge your friends to, well… anything. The loser makes a donation to charity.
Give Mob http://www.givemobapp.org/
Allows individuals to give via text (no credit card needed)
Shout for Good https://shoutforgood.com/
Micro-donation app and website, similar to Instead.
Plus 3 https://www.plus3network.com/