Event Fundraising and Sponsorship

Cheryl Lawson @PartyAficionado

PartyAficionado.comSocialMediaTulsa.Org

• http://youtu.be/vIzAlEb1wIM?t=1m8s

Why Sponsorship is the fastest growing marketing medium

• Decreasing efficiency of measured media• Changing social priorities• Shifting personal values • Increasing need for two-way communication• High consumer acceptance • Cause marketing • Festival sponsorship • Arts Sponsorship• Sports marketing

Week 2

Why Companies Sponsor

Increase Brand Loyalty

Create Awareness and Visibility

Change/Reinforce Image

Drive Retail Traffic

Showcase Community Responsibility

Drive Sales

Sample/display brand attributes

Entertain Clients

• Narrow Casting• Merchandising • Incenting dealers/distributors• Differentiate product from competitors• Combat larger ad budget competitors