online video & fundraising success
DESCRIPTION
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Course Objective
To learn why to produce short videos to grow your business and raise capital.
To understand tactics to produce videos quickly and cost-effectively.
Key Learning Outcomes
● Key steps in producing video● How to produce a good-enough video for
under $2,000 (and even free)● What is required to produce a high quality
professional video
Player / HostingVimeoYouTube
Live StreamsGoogle Hangouts On AirLiveStreamUStream
Video Tools
● Crowdfunding: Kickstarter, Indiegogo etc.● AngelList● Gust
Nice to have● Robust YouTube channel● Video on Website
Where is Video Required
Video Matters
● Promote expertise● Powerful communications tool● Quickest route to building reputation● Many investors product videos to tell the
world what they are looking for● Video transcends geographic location
The Killer Video
● Short! < 2 minutes● Entertaining● Memorable● Shareable
Great Videos. Great Visibility.
Great Videos. Great Fundraising.
Great Videos. Great Impressions.
$1,000- Assuming you have storyboard- Short 30 second animation$5,000+- High Quality Animation- Creative$10,000+- Talent
Cost
Cost
Timing
● 1-4 weeks to produce storyboard● 2-4 weeks to produce animation● 3-5 weeks to produce with talent● Budget minimum of 5 weeks for a simple
project● 10 weeks for a complex project
● Write your own storyboard● Crowdsource input on storyboard● Sketch out scenes● If people are in the video, solicit friends to
help produce voice overs, music, etc. ● Ask several peers how to save money in the
process.
Save Time and Money
Keys to Success
● Get Comfortable on Camera● Content / storyboard strategy● Prepared support network● Source cost-effective talent
Action Plan● Learn
○ See what videos work○ Decide what messaging is for your video
● Produce Storyboards○ Sketching ideas saves significant time and expense
● Peer Feedback○ Bounce ideas off your network○ Hone key messaging
● Launch First Video○ Make the first one cheap. Iterate.
Next Steps
● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/● Feedback: Jason (at) INVESTyR.com