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Florida A&M University School Of Business and Industry & School Of Architecture

IFMA Foundation Accredited Degree Programs Self-Study Report/Application

Appendix- 3.3.1: Study Guides/Course Materials

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FLORIDA A & M UNIVERSITY SCHOOL OF BUSINESS AND INDUSTRY ACG 2021 Financial Accounting Principles

Fall 2011

Professor: Craig Reeder rev. 8-22-11 Email: craig.reeder @ famu.edu Office: Mobley Bldg. 429 E Phone: 599-8357 Office Hours: Mon & Wed, 3:00 – 5:30 or by appointment Class Website: http://famu.blackboard.com Required Text: Financial and Managerial Accounting 3e, Horngren, et al, (pub. by Pearson) Chap. 1 – 13 Other Required Materials: Students are required to have the text book (hardcopy, looseleaf, or e-text) plus the access code for MyAccountingLab, the publisher’s suite of online resources. Various purchase options for text and access code will be discussed in class. Prerequisite: none Course Description: (per FAMU Catalog) Conceptual introduction to financial accounting. Emphasis placed on preparation and interpretation of financial statements and the processes by which information is generated. Learning Objectives: Students will learn the basics of financial accounting. They will gain an understanding of the purposes and uses of financial accounting, including real world applications. For purposes of the SBI Assurance of Learning Program, this course will teach two learning objectives: content knowledge and critical thinking. Grading: There will be four regular exams, and one final exam. The final exam is mandatory. For calculation of the course grade, the lowest exam score may be dropped. Exam scores combine to make up 86% of the course grade. Homework and class participation make up the remaining percentage. A grading worksheet will be provided in class. There will be no extra credit assignments offered. Class Preparation and Homework: Students should expect to spend an average of 2 to 3 hours of preparation for each class session. Homework problems will be done online using MyAccountingLab. Students should plan their work sufficiently in advance to leave a “cushion” for possible computer or network problems. Course Website: The course website is located at http://famu.blackboard.com. Attendance and Tardiness: Students are expected to attend all class sessions, unless sick or otherwise unable to attend. Roll will be taken at the beginning of each class period. The university attendance policy states that a student who

http://famu.blackboard.com/

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exceeds 3 unexcused absences may be dropped from the class. That policy will be applied at the discretion of the professor. Changes: All provisions of this syllabus are subject to change, on notice by the instructor.

SCHEDULE OF ACTIVITIES (Subject to Change as Necessary) Date Content Aug 29 Introductory lecture Aug 31 Discussion of Blackboard and MyAccountingLab Sep 2 Convocation – classes suspended Sep 5 Holiday Sep 7 Chap 1 Sep 9 Chap 1 Sep 12 Chap 1 Sep 14 Chap 2 Sep 16 Chap 2 Sep 19 Chap 2 Sep 21 Chap 2 Sep 23 Chap 2 - Quiz Sep 26 Exam 1 Sep 28 Chap 3 Sep 30 Chap 3 Oct 3 Chap 3 Oct 5 Chap 3 - Quiz Oct 7 Convocation – classes suspended Oct 10 Chap 4 Oct 12 Chap 4 Oct 14 Chap 5 Oct 17 Chap 5 - Quiz Oct 19 Exam 2 Oct 21 Chap 6 Oct 24 Chap 6 Oct 26 Chap 7 Oct 28 Chap 7 Oct 31 Chap 8 Nov 2 Chap 8 Nov 4 Chap 9 Nov 7 Chap 9 Nov 9 Chap 9 - Quiz Nov 11 Holiday Nov 14 Exam 3 Nov 16 Chap 10 Nov 18 Chap 10 Nov 21 Chap 11 Nov 23 Chap 11

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Nov 25 Holiday Nov 28 Chap 12 Nov 30 Chap 12 Dec 2 Chap 13 Dec 5 Chap 13 - Quz Dec 7 Exam 4 Dec 9 Review session Dec 12-16 Final exam week – schedule to be announced by University SBI Mission Statement The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce B.S. and MBA graduates capable of excelling as future leaders in global business, industry, and commerce. This is achieved by: Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and stimulating student-centered learning environment. Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence with caring” through high-quality teaching, relevant intellectual contributions, and meaningful service. Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and mutual responsibility and accountability flourish. Embracing the University’s historic mission of educating African Americans while recruiting students of all races and ethnic origins with strong academic backgrounds committed to the pursuit of excellence. Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain the relevance and currency of our academic programs. Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial, and technological resources to maintain our competitive edge. SBI Values Statement We value a work and learning environment that is based on professionalism, responsibility, accountability, respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and service. SBI Vision Statement The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of excellence in business. SBI Learning Goals Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships among business administration concepts or problems and to draw sound inferences from multiple perspective. Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the effective presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and graphic expressions. Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline-specific knowledge in business administration. Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in business administration and develop a framework for reporting and making appropriate business decisions. Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the importance of multicultural diversity issues in business administration. Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to demonstrate effective teamwork skills. Map of Grading Tools onto Learning Goals Grading Learning Goal

1 Learning Goal 2

Learning Goal 3

Learning Goal 4

Learning Goal 5

Learning Goal 6

Exams X X Homework X X Class Participation X X

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Policy Statement on Non-Discrimination

It is the policy of Florida Agricultural and Mechanical University to assure that each member of the University community be permitted to work or attend classes in an environment free from any form of discrimination including race, religion, color, age, disability, sex, marital status, national origin, veteran status and sexual harassment as prohibited by state and federal statutes. This shall include applicants for admission to the University and employment.

Academic Honor Policy

The University’s Academic Honor Policy is located in the FANG Student Handbook, under the Student Code of Conduct- Regulation 2.012 section, beginning on page 55-56.

ADA Compliance

To comply with the provisions of the Americans with Disabilities Act (ADA), please advise instructor of accommodations required to insure participation in this course. Documentation of disability is required and should be submitted to the Learning Development and Evaluation Center (LDEC). For additional information please contact the LDEC at (850) 599-3180.

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FLORIDA A & M UNIVERSITY SCHOOL OF BUSINESS AND INDUSTRY ACG 2071 Managerial Accounting Principles

Fall, 2011

Professor: Craig Reeder rev. 8-22-11 Email: craig.reeder @ famu.edu Office: Mobley Bldg. 429 E Phone: 599-8357 Office Hours: Mon & Wed, 3:00 – 5:30 or by appointment Class Website: http://famu.blackboard.com Required Text: Financial and Managerial Accounting 3e, Horngren, et al, (pub. by Pearson) Chap. 16 – 23 Other Required Materials: Students are required to have the text book (hardcopy, looseleaf, or e-text) plus the access code for MyAccountingLab, the publisher’s suite of online resources. Various purchase options for text and access code will be discussed in class. Prerequisite: ACG 2021 Financial Accounting Principles Course Description: (per FAMU Catalog) Conceptual introduction to managerial accounting. Emphasis placed on cost reporting and analytical tools used by management. Learning Objectives: Students will learn various concepts and techniques of managerial accounting. They will gain an understanding of the purposes and uses of managerial accounting, including real world applications. For purposes of the SBI Assurance of Learning Program, this course will teach three learning objectives: content knowledge, communication skills, and critical thinking. Grading: There will be four regular exams, and one final exam. The final exam is mandatory. For calculation of the course grade, the lowest exam score may be dropped. Exam scores combine to make up 85% of the course grade. Homework and class participation make up the remaining percentage. A grading worksheet will be provided in class. There will be no extra credit assignments offered. Class Preparation and Homework: Students should expect to spend an average of 2 to 3 hours of preparation for each class session. Homework problems will be done online using MyAccountingLab. Students should plan their work sufficiently in advance to leave a “cushion” for possible computer or network problems. Course Website: The course website is located at http://famu.blackboard.com. Attendance and Tardiness: Students are expected to attend all class sessions, unless sick or otherwise unable to attend. Roll will be taken at the beginning of each class period. If there is a valid reason for absence, students should obtain an official excuse within two weeks following the absence. The university attendance policy

http://famu.blackboard.com/

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states that a student who exceeds 3 unexcused absences may be dropped from the class. That policy will be applied at the discretion of the professor. Changes: All provisions of this syllabus are subject to change, on notice by the instructor.

SCHEDULE OF ACTIVITIES (Subject to Change as Necessary) Date Content Aug 29 Introductory lecture Aug 31 Discussion of Blackboard and MyAccountingLab Sep 2 general business discussions Sep 5 Holiday Sep 7 Chap 16 Sep 9 Chap 16 Sep 12 Chap 16 Sep 14 Chap 16 Quiz Sep 16 Chap 17 Sep 19 Chap 17 Sep 21 Chap 17 Sep 23 Chap 17 Sep 26 Chap 17 Quiz Sep 28 Exam 1 Sep 30 Chap 18 Oct 3 Chap 18 Oct 5 Chap 18 Oct 7 Special online assignment Oct 10 Chap 18 Oct 12 Chap 18 Quiz Oct 14 Exam 2 Oct 17 Chap 19 Oct 19 Chap 19 Oct 21 Chap 19 Oct 24 Chap 19 Oct 26 Chap 19 Oct 28 Chap 19 Quiz Oct 31 Chap 20 Nov 2 Chap 20 Nov 4 Chap 20 Nov 7 Chap 20 Quiz Nov 9 Exam 3 Nov 11 Holiday Nov 14 Chap 22 Nov 16 Chap 22 Nov 18 Chap 22 Nov 21 Chap 22 Quiz Nov 23 Special online assignment

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Nov 25 Holiday Nov 28 Chap 23 Nov 30 Chap 23 Dec 2 Chap 23 Quiz Dec 5 Exam 4 Dec 7 review session Dec 9 review session Dec 12-16 Final exam week – schedule to be announced by University SBI Mission Statement The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce B.S. and MBA graduates capable of excelling as future leaders in global business, industry, and commerce. This is achieved by: Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and stimulating student-centered learning environment. Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence with caring” through high-quality teaching, relevant intellectual contributions, and meaningful service. Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and mutual responsibility and accountability flourish. Embracing the University’s historic mission of educating African Americans while recruiting students of all races and ethnic origins with strong academic backgrounds committed to the pursuit of excellence. Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain the relevance and currency of our academic programs. Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial, and technological resources to maintain our competitive edge. SBI Values Statement We value a work and learning environment that is based on professionalism, responsibility, accountability, respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and service. SBI Vision Statement The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of excellence in business. SBI Learning Goals Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships among business administration concepts or problems and to draw sound inferences from multiple perspective. Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the effective presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and graphic expressions. Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline-specific knowledge in business administration. Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in business administration and develop a framework for reporting and making appropriate business decisions. Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the importance of multicultural diversity issues in business administration. Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to demonstrate effective teamwork skills. Map of Grading Tools onto Learning Goals Grading Learning Goal 1 Learning Goal 2 Learning Goal

3 Learning Goal 4 Learning Goal 5 Learning

Goal 6 Exams X X Homework X X Class Participation X X X

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ADA Compliance


COST ACCOUNTING

ACG 3361, Sections 301 & 302 Fall 2010

Professor: Steve Swirsky, PhD, CPA Office: SBI West, Room 425 Office Telephone: FAMU: 412-7749 voicemail available, messages time/date stamped E-mail: [email protected] Office Hours: Tuesday and Thursday : 9:00am – 9:30am;

12:20pm – 1:50pm (in Office); and other times by appointment. Class Times: Section 301: T & Th, 9:30am to 10:45am SBI West, Room 205 Section 302: T & Th, 11:00am to 12:15pm SBI West, Room 205 Required Materials :

Textbook: Cost Accounting: A Managerial Emphasis, Horngren, Datar, Foster, Rajan and Ittner; 13th Edition,

Text available online at: http://www.coursesmart.com/9780136070825?_instructoruserid=1137764 The CourseSmart website offers students several ways of utilizing this text throughout the semester.

Note: You will need to have the portion of the text (chapter materials and end-of-chapter materials) that is relevant to the current lecture, with you in class, EVERY class, beginning Thursday, Sep. 9. If you do not have the relevant text materials with you at that time, you will be dropped from the class roster that afternoon. Calculator: You are also required to bring a simple calculator to every class. Not cell phones.

SBI Mission Statement The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce graduates capable of excelling as future leaders in global business, industry, and commerce. This is achieved by:

! Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and stimulating student-centered learning environment.

! Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence with caring” through high-quality teaching, relevant intellectual contributions, and meaningful service.

! Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and mutual responsibility and accountability flourish.

! Embracing the University’s historic mission of educating African Americans while recruiting students of all races and ethnic origins with strong academic backgrounds committed to the pursuit of excellence.

! Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain the relevance and currency of our academic programs.

! Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial, and technological resources to maintain our competitive edge.

SBI Values Statement We value a work and learning environment that is based on professionalism, responsibility, accountability, respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and service.

SBI Vision Statement The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of excellence in business.

http://www.coursesmart.com/9780136070825?_instructoruserid=1137764

SBI Learning Goals • Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships

among business administration concepts or problems and to draw sound inferences from multiple perspective. • Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the

effective presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and graphic expressions.

• Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline-specific knowledge in business and accounting.

• Learning Goal #4 - Multicultural and Diversity Understanding: Our graduates will understand the importance of multicultural and diversity issues in business.

• Learning Goal #5 - Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in accounting and business and develop a framework for reporting and making appropriate business decisions.

• Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to demonstrate effective teamwork skills.

• Learning Goal #7 – Leadership Skills: Our students will be able to influence the activities of an individual or group in efforts toward goal achievement.

Map of Grading Tools onto Learning Goals Grading Learning

Goal 1 Learning Goal 2

Learning Goal 3

Learning Goal 4

Learning Goal 5

Learning Goal 6

Learning Goal 7

Daily Preparation X X X X X X Participation/ Discussion

X X X X X X

Assignments X X X X X Semester Projects X X X X

Course Description/Objective: The objective of this course is to provide students with a more complete understanding of managerial and cost accounting issues as they relate to information use and managerial decision making and the ability to apply this knowledge to the current business environment. This course identifies changes in cost management and accounting information needs such as providing value to customers, total quality management, cycle time and other time sensitive constraints, globalization of markets, service industry growth, and ethical and environmental business practices. The course focuses on alternative costing concepts and the development of strategic-based cost management practices. The primary objective of this course is to help you develop your skills of information analysis and to extend this skill as a manager would to make better informed decisions through the development, analysis, and understanding of various costs. Specifically, the course adopts an integrated approach to the comprehension, application, (rather than memorization) and analysis (the “Why” and the “Impact”) of cost information within the corporate environment. To achieve the course objectives, students are required to integrate their knowledge and understanding of economics, general business, the legal business environment, and prior accounting subject matter. The course seeks to provide students with opportunities to:

! demonstrate and develop critical thinking and reasoning skills ! demonstrate and develop the necessary skill to research, evaluate and solve unstructured

problems. ! demonstrate and improve both your oral and written communication skills by writing cases

summaries and analyses, decision analyses and by contributing to team and class discussions. ! demonstrate their ability to work in teams by participating in group activities in class and outside

of class.

Prerequisite: - A minimum grade of C in Managerial Accounting, and sufficient retention of that subject’s material to

supply the basis for this class’ material. - The ability to express thoughts and knowledge both orally and in writing at the college level. - The ability to use basic reasoning skills

Course Learning Outcomes: Upon successful completion of this course, a student will have several of the necessary skills to evaluate business events, he/she will be able to

" Understand and explain how those events affect the cost structure of the company’s products and services. " Understand, explain and distinguish the objectives of cost accounting information, (both qualitative and

quantitative characteristics of that information). " Understand and apply cost benefit criteria to develop an appropriate basis for the treatment of cost accounting

issues. " Evaluate and justify which of several potential allocation treatments would be appropriate for a certain cost

activities within the appropriate context. " Utilize current information technology to further develop your literacy, understanding, and application topics

of interest to business managers in a decision making environment. " Enhance teamwork skills and understanding of team structures, processes, and methods through team

exercises employed during various topics. " Refine quantitative reasoning skills by demonstrating the ability to judge which information is appropriate to

different decision-making situations; Knowledge of the critical quantitative models appropriate to a decision. Course Assessment Methods: “Active” discussion and analysis of problems and cases; lecture; question and answer sessions; group and individual in-class and homework assignments; case problems, quizzes and semester project. All homework due must be submitted to me at the beginning of class and must be prepared in a professional manner as though you are presenting it to your supervisor (e.g., no misspelled words, no grammatical errors, stapled, no torn/folded edges). Attendance Policy: Attendance will be taken each class period. I will strictly enforce the FAMU attendance policy (per FAMU Catalog 2007-2008) which includes the following provisions:

Absence from class for cause: (a) participation in recognized university activities, (b) personal illnesses properly certified, or (c) emergencies caused by circumstances over which the student has no immediate control will be excused ONLY by the Director of Academic Programs at SBI. A student will be permitted three unexcused absences during the semester. Any student exceeding three unexcused absences will be dropped from the course and assigned the grade of “F”.

Tardiness Policy: I will allow a five minute “grace” period after class has begun. After 5 minutes, students will not be allowed to enter the classroom. Once class has begun, students may leave the room only for an emergency. Ethics and Scholastic Dishonesty: You are expected to conduct yourself in a manner that is above reproach in class behavior and in completing the requirements of the course. Please familiarize yourself with the Student Code of Conduct section of the most current FAMU Student Handbook and other University/SBI literature regarding ethics, code of conduct, scholastic dishonesty and/or academic irregularities (e.g., cheating, plagiarism). Scholastic dishonesty may result in a lower course grade, “F” letter grade, and/or other appropriate actions as outlined in the Student Handbook (i.e., suspension, dismissal, or expulsion). Inappropriate behaviors include, but are not limited to, copying (e.g., duplicate solutions to assignments not designated as work to be completed and submitted as a team), unauthorized sharing of information/assignments, cheating, plagiarism, presenting false information and giving information about an examination/quiz/assignment to others. If you have questions or concerns about any actions that may be considered inappropriate, please see me. Again, it is your responsibility to be

knowledgeable of the University’s (pursuant to the most recent FAMU Student Handbook, etc.) and SBI’s policies on ethics, code of conduct, scholastic dishonesty and/or academic irregularities. My observation of any academic irregularities committed by any student in this course during the semester will result in the maximum penalty permitted by University policies. Dress Code: Students are expected to wear business appropriate attire during their class day. My Expectations of Students: As an active participant in your learning process, in general, I expect that you: " Have a desire to learn and achieve the highest standards of academic performance. " Understand the importance of knowledge and the power of constructively demonstrating and sharing your

knowledge. " Read, all assigned material and try to comprehend, to the best of your ability, the concepts prior to coming

to class. " Apply yourself diligently to assignments, whether complex or routine, and do your best. " Ask Questions. " Ask for and seek assistance early in and throughout the semester. " Monitor your progress in the class and modify your behaviors accordingly.

Grading for Course: Cases and EOC preparation 50% A 90 - 100%

Semester long Excel project 30% B 80 - 89.999 Subjective participation/preparation (pop Quizes) 20% C 70 - 79.999

100% D 60 - 69.999 F Below 59.99 Cases/ EOC preparation and class preparation/participation: This represents a significant percentage of your overall grade. You should expect to spend an average of 2 hours of preparation for each class session. Each student (or student team) will be called upon at random times throughout the semester to present your thoughts/work on the current topic. In addition, team homework assignments will be collected regularly during the semester. If your team does not turn in the assignment when it is collected in class, team members will receive no credit for that homework. If you expect to miss class, make sure that someone from your team will be responsible for turning in your team’s homework and for getting any new homework assigned. Your team will be allowed one late homework. To adequately complete each assignment will require you to have read the supporting text material and to have met as a team to formulate and put on paper, your proposed solutions. After one late homework, there will be no further makeup available for homework missed.

Subjective participation/preparation (pop Quizes): These activities will represent your preparation and participation performance in class discussions, and will be incorporated into your course grade.

Assistance: Students with special needs should see me within first two weeks of the semester. All students are strongly encouraged to visit with me during my office hours or schedule an appointment. Students having difficulties with the course or particular assignment are especially encouraged to work with me early in the semester, immediately following the particular assignment or class lecture/discussion and ask questions during class. The day prior to the exam or the date an assignment is due is usually too late if you are having difficulties. This time is best used for clarification, etc. Disabled Students: Students with disabilities can find assistance at the office of Disabled Student Services. Please notify the instructor during the first week of class if you need assistance and present the appropriate form for the DSS. Please advise the instructor in advance of accommodations you may need. Changes : I reserve the right to make changes to the syllabus and course schedule. Changes will be announced in class. It is the student’s responsibility to be aware of all announced and posted changes.

Fall 2010 ACG-3361 Sections 301 & 302 Homework Date Chapter Topic Due

24 Aug Introduction 26 Aug 1 The Role of Cost Accounting in the Organization 31 Aug 2 Introduction to Cost Terms and Purposes 2 Sep 2 Ch2-38,39,40 7 Sep 3 Cost Volume Profit Analysis 9 Sep 3 TBA

14 Sep 4 Job Costing 16 Sep 4 On own – Ch 4 TBA 21 Sep 4/5 Activity Based Costing & Activity Based Management 23 Sep 5 28 Sep 5 30 Sep

5 Oct 6 Master Budget and Responsibility Accounting 7Oct 6

12 Oct 6 14 Oct 7 Flexible Budgets, Direct-Cost Variances, & Management Control 19 Oct 7 On own – Ch 7 21 Oct 8 Flexible Budgets, Overhead Cost Variances, & Management Control 26 Oct 8/11 Decision Making and Relevant Information 28 Oct 11 2 Nov 11 4 Nov 9 Nov 12 Pricing Decisions and Cost Management

11 Nov 12 16 Nov 12 18 Nov 12 On own – Ch 12 23 Nov 13 Strategy, Balanced Scorecard and Strategic Profitability Analysis 25 Nov Thanksgiving Holiday! No Classes 30 Nov 13 2 Dec Semester project due

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FLORIDA A & M UNIVERSITY SCHOOL OF BUSINESS & INDUSTRY

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Excellence with Caring

FFIINN 33440033

SSEECC 330011 && 330022

CCoorrppoorraattiioonn FFiinnaannccee

FFaallll 22001111

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FLORIDA A & M UNIVERSITY SCHOOL OF BUSINESS AND INDUSTRY

FIN-3403 CORPORATION FINANCE FALL 2011

“Champions are champions not because they do anything extraordinary but because they do the

ordinary things better than anyone else.” – Chuck Noll

Professor: Dr. Michael Campbell Email: [email protected] or [email protected]. Office: SBI- 428 EW Phone: (850) 599-8356 Course Schedule: Tuesday & Thursday Time: 8:00 pm – 9:15 pm: Room 305 West Wing. (Sec 301) Course Schedule: Tuesday & Thursday Time: 9:30 pm – 10:45 pm: Room 305 West Wing. (Sec 302) Office Hours: Tuesdays & Thursdays: 11:00am - 12:15 noon (on forum days) 11:00am – 1:00pm (on non-forum days) Required Text: Brealey, Myers & Allen, Principles of Corporate Finance,(Concise Edition) 2nd

Edition, McGraw- Hill Irwin, 2011. Required Resources: Blackboard Software.

SBI Mission Statement

The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce B.S. and MBA graduates capable of excelling as future leaders in global business, industry, and commerce. This is achieved by:







SBI Values Statement

We value a work and learning environment that is based on professionalism, responsibility, accountability, respect, trust, pride, ethics, integrity, caring, excellence, knowledge, research, and service.

mailto:[email protected]


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SBI Dress Code

As a professional school, this dress code is intended to contribute to the overall professional development and appearance of the students. The following items of clothing or clothing styles are unacceptable for students attending SBI Classes. 1. Footwear: Bare feet, Slippers 2. Pants: Pants or jeans with holes or cut out parts in inappropriate places 3. Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh 4. Sleepwear, swimwear, dirty or very tight attire 5. Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane

language 6. See through clothing or clothing that reveals undergarments 7. Provocative or revealing clothing that does not properly cover stomach, chest, breast, back,

buttocks and/or pelvic areas, (e.g., midriffs, halters, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses)

8. Revealing piercing or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas 9. Do-rags, skull caps*, baseball caps, hoods* or sunglasses*

* Wearing these items for medical, religious, or weather purposes is acceptable with documentation.

SBI Learning Goals

• Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify,

isolate and find relationships among business administration concepts or problems and to draw sound inferences from multiple perspective.

• Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the effective presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and graphic expressions.

• Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline-specific knowledge in business administration.

• Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in business administration and develop a framework for reporting and making appropriate business decisions.

• Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the importance of multicultural diversity issues in business administration.


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Map of Grading Tools onto Learning Goals Grading Learning

Goal 1 Learning Goal 2

Learning Goal 3

Learning Goal 4

Learning Goal 5

Learning Goal 6

Participation X X X Quizzes X X X Journal Summary

X X X X

Assignments X X X X X X Case Analysis X X X X Exams X X X

COURSE OVERVIEW

Finance is an exciting, challenging and ever-changing discipline. It is the cornerstone of an enterprise. Good financial management is vitally important to the economic wealth of individuals, businesses, nations and the world. Finance is the acquisition, management and financing of resources. This course will emphasize the fundamental concepts of financial tools, analyses and the financial decision-making process.

COURSE DESCRIPTION This course uses a valuation framework to provide a basic understanding of the concepts, tools, and techniques of corporate finance. The broad topical areas covered include: (1) an introduction to corporate finance including its goals, environment, financial statements and analysis, leverage, and cash flow and financial planning; (2) important financial concepts, including time value of money, risk and return, interest rates and bond valuation, and stock valuation; (3) long-term investment decisions; and (4) short-term financial decisions. Global issues related to each of the broad areas covered are also emphasized within each topical area or chapter. A problem-solving approach will be used to develop and reinforce analytical concepts. In addition, ethical issues will be raised and discussed when appropriate throughout the course.

COURSE OBJECTIVES The objectives of this course are geared towards: (1) Preparing the student who must operate within today's global financial systems with the skills

necessary for excelling in the financial world. (2) Providing the essential background information on corporate finance concepts to assist the student

to become an informed financial decision maker. (3) Preparing the student on identifying and resolving the risks inherent in Corporate Finance and in

the financial system. (4) Developing and equipping the student with the ability to read, understand, analyze, and interpret

financial statements. (5) Giving the student an understanding of the economic, demographic, social, and technological

forces reshaping the financial management techniques. (6) Clarifying the importance of global financial management with emphasis on the analyses,

formulation of objectives and organizational strategies. (7) Examining the concepts of risk analysis, time value of money, and other valuation techniques in

financial management. (8) Explaining the fundamental concepts of asset valuation and rates of return.

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GRADING

Grading will be based on a weighted average of scores earned on each assignment. Grades will be assigned based on the weighted average score for the semester according to the following scale:

Anticipated Grading Structure Required Task

Points Possible

Grade %

Letter Grade

1st Exam

100

90-100

A

2nd Exam

100

80-89 B

3rd Exam 100

70-79 C

4th Exam 100 60-69

D Homework 100

60 <

F

Assignments 100

Case Analyses 100

Totals

700

COURSE POLICIES Policy Statement on Non-Discrimination




ADA Compliance


Attendance

Professional behavior is required and attendance will be taken daily. If you have more than three (3) unexcused classes, you risk failing the course (see FAMU University Catalog). If you are absent, you are still responsible for all work given in class.

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Learning Activities Each activity in this course is geared to enhance the students learning experience. Students are therefore encouraged to devote their maximum attention to every aspect of the course. The intent is for students to acquire new knowledge, demonstrate an understanding of the knowledge acquired, and ultimately be able to introduce aspects of the newly acquired knowledge to the work environment. 1. Lectures & Discussions: Students are expected to participate in the class by taking notes

during the lectures and contributing to the discussions by either making pertinent statements or asking questions.

2. Homework Assignments:: To be completed as indicated on the syllabus. All assignments must be submitted with a cover page and on the due dates as indicated on the syllabus. Problems similar to those assigned can be expected to appear on each exam.

3. Article Summaries: Each student is expected to obtain four articles, pertaining to the theme of the course, from refereed business journals and pertaining to the chapters as indicated in the syllabus. Each article must be summarized in no less than two full pages and no more than three pages. A title page (not to be counted as part of the two required pages) must be attached to each summary. Each article summary will be due on the dates indicated on the syllabus. Each summary must be double spaced, font 12, and written either in Times New Roman or Courier with one inch margins. Remember to review the sample attached to the syllabus and the list of accepted articles..

4. Extra Credit/ Quizzes: Four (4) quizzes will be administered during the semester unannounced. Each quiz will be worth five (5) for a total of twenty (20) extra credit points.

5. Attendance/Participation: A log will be kept of each student's attendance and class participation. Attendance is mandatory to the successful completion of the course. Numerous unexcused absences (more than three) could result in a failing overall grade for the course. Remember, if you are not in attendance, you cannot participate in in-class activities. . Roll will be taken ten minutes (10) after the scheduled course time. All excused absences will be honored. However, theses excuses must be turned in to the professor no later than two (2) weeks after returning to classes.

6. Examinations: Four Examinations will be administered. The format will be approximately fifty (50) multiple choice questions.. All of the questions on each exam will be taken from the chapters assigned as indicated in the course schedule.

7. Case Analysis: Four (4) Mini Cases selected from the text will have to be completed and submitted for grading on the dates as stated on the schedule of events. Each analysis will be worth twenty-five (25) points.

7

SCHEDULE OF ACTIVITIES

Fall 2011 Corporate Finance – FIN 3403

Course Outline This course schedule is tentative and subject to change. Changes will be announced in class.

Week Class

Meetings Chapter/Lecture Topics/Section Homework Problems &

Assignments 1 08/30/2011

09/01/2011 Introduction of Course, Requirements & Assignments Chapter 1: Goals & Governance of the firm: 1.2, 1.3 & 1.4

2 09/06/2011 09/08/2011

Chapter 2: Present Values: 2.1 & 2.2 Chapter 2: Present Values: 2.3 & 2.4

2.2, 2.4, 2.8 & 2.10

3 09/13/2011 09/15/2011

Chapter 5: NPV: 5.1 & 5.2 Chapter 5: NPV: 5.3 & 5.4

5.1, 5.2 & 5.7

4 09/20/2011 09/22/2011

Chapter 6: Net Present Value Rule: 6.1 & 6.3 ************** EXAM #1***************** Mini Case #1Page 124 in the text.

Article Summary #1 Due. Homework Problems Due Case Analysis #1 Due

5 09/27/2011 09/29/2011

Chapter 3: Valuing Bonds: 3.1, 3.2, & 3.3 Chapter 3: Valuing Bonds: 3.4, 3.5 & 3.6

3.2 & 3.3

6 10/04/2011 10/06/2011

Chapter 4: Valuing Stocks: 4.1, 4.2 & 4.3 Chapter 4: Valuing Stocks: 4.4, & 4.5

4.3 & 4.14

7 10/11/2011 10/13/2011

Chapter 7: Intro to Risk & Return: 7.1, & 7.2 Chapter 7: Intro to Risk & Return: 7.3, 7.4 & 7.5

7.4 & 7.5

8 10/18/2011 10/20/2011

Chapter 8: Portfolio Theory: 8.1, 8.2 & 8.3. Chapter 9: Risk & The Cost of Capital: 9.1, & 9.2.

8.9 9.4

9 10/25/2011 10/272011

Chapter 9: Risk & The Cost of Capital: 9.3 & 9.4 ****************EXAM #2 ******************* Mini Case #2 Page 211 in the text.


10 11/01/2011 11/03/2011

Chapter 10: Project Analysis: 10.1, 10.2, 10.3, & 10.4 Chapter 12: Payout Policy: 12.1, 12.2 & 12.3 Chapter 13: Debt Policy: 13.1, 13.2, & 13.3

10.3, & 10.4 12.2 13.3 & 13.7

11 11/08/2011 11/10/2011

Chapter 14: Capital Structure: 14.1, 14.2, & 14.3 Chapter 15: Financing & Valuation: 15.1, & 15.2

14.3 & 14.5 15.1

12 11/15/2011 11/17/2011

Chapter 15: Financing & Valuation: 15.3, & 15.4 **************** EXAM #3 **************** Mini Case #3 Page 237 in the text.


13 11/22/2011 11/24/2011

Chapter 18: Financial Analysis: 18.1, 18.2, 18.3 & 18.4. Thanksgiving: Classes Suspended

18.1, 18.2, 18.3 & 18.5

14 11/29/2011 12/01/2011

Chapter 18: Financial Analysis: 18.5, 18.6, 18.7 & 18.8. Chapter 19: Financial Planning: 19.1, 19.2, & 19.3

19.1( i – vi)

15 12/06/2011 12/08/2011

Chapter 19: Financial Planning: 19.4, 19.5, & 19.6 **************** EXAM #4 ******************* Mini Case #4 6 in the text.


16 12/12/2011 12/16/2011

Final Exam Week: Dec 12 - Dec 16, 2011

NO CLASS MEETINGS

NOTE: Readings are chapters from the required textbook: Brealey, Myers & Allen, Principles of

Corporate Finance, 2nd Edition, McGraw-Hill Irwin, 2011.

8

(Format for Article Summary)

[No less than Two (2) full to Three (3) double-spaced pages]

Ely, D., Houston, A., and Houston, C. (2001). Can Financial Markets Discipline Banks? Evidence from the Markets for Preferred Stock. Journal of Applied Business Research, 33, 4, 876-899.

The paper explored the potential benefits of allowing greater use of money-market of preferred stock

(MMPS), (financial instruments that have original maturities less than one year) in the capital structure of

banking organizations; instead of debt market or capital-market of preferred stock (CMPS), (that segment of the

marketplace where financial instruments have original maturities of more than a year). Preferred stockholders

get a fixed dividend, they are entitled to it before the common stockholders get anything. The paper showed that

both MMPS and CMPS had similar characteristics and that a lack of an MMPS alternative would adversely

impact bank value………………………..

**********************************************************************

9

List of Journal Articles to be Summarized Module 1. Select only one article. Beim, David U. “Why are Banks Dying?” Columbia Journal of World Business. Spring

1992, 2-12. Benson, George G. “Federal Regulation of Banks: Analysis & Policy

Recommendations.” Journal of bank Research. Winter 1983, 216-244. Goldberg, Lawrence G., and Gerald A. Hanweck. “What can we expect from Interstate

Banking.” Journal of Banking & Finance. 12 (1988), 51-67. Module 2. Select only one article.

Zdanowicz, John S. “Applying Portfolio Theory to Branch Selection,” Journal of Retail Banking. 13. 4 (Fall 1991): 25-28.

Walter, John R. “Loan-Loss Reserves.” Economic Review. Federal Reserve Bank of

Richmond, July/August 1991: 20-30 Rose, Peter S. “Risk-Taking Temperature and Finding a Cure.” The Canadian Banker.

November/December 1987: 54-63 Module 3. Select only one article. Gerson, Vicki. “Starting on the same page.” Bank Systems & Technology, 42, 4: 42.

Rose, Peter S. “Defensive Banking in a Volatile Economy: Hedging Loan and Deposit

Interest Rates.” The Canadian Banker, 93,2 (April 1986): 52-59 Hassan, M. Kabir. “ The off Balance Sheet banking Risk of Large U. S. Commercial

Banks.” The Quarterly Review of Economics & Finance. 33, 1 (Spring 1993): 51-69. Module 4. Select only one article. Sack, Brian. And Robert Elsasser, “Treasury Inflation Indexed Debt: A Review of U.S.

Experience.” Economic Policy Review. Federal Reserve Bank of New York. May 2004, 47-66.

Stackhouse, Julie L., and Mark D. Vaughan. Navigating the Brave New World of bank

Liquidity.” The Regional Economist. Federal Reserve Bank of St Louis, July 2003: 12-13.

1


GEB 1091 – PROFESSIONAL LEADERSHIP DEVELOPMENT FALL 2011

“Champions are champions not because they do anything extraordinary but

because they do the ordinary things better than anyone else.” – Chuck Noll Professors: Dr. Vera Harper; Email: [email protected];

Office: SBI S404; Phone: 850-561-2359 (O) 850-877-5376 (H)

Mrs. Kenyatta Rosier; Email: [email protected]; Office: SBI E409; Phone: 850-599-8338 (O) Office Hours: See individual professor.

Class: Mondays & Wednesdays 9:05 a.m. – 9:55 a.m.;

11:15 a.m. – 12:05 p.m.; 2:15 p.m. – 3:05 p.m. Text: The Ropes to Skip and the Ropes to Know, R. Richard Ritti, 8th Edition; The Wall

Street Journal Recommended: School of Business & Industry Superstars Florida A&M University, Roscoe

Hightower, Jr., Shawnta Friday-Stroud & Bobby Davis. Writing and Speaking at Work—A Practical Guide for Business Communication, Edward P. Bailey; Fortune, Bloomberg Business Week; Take A.C.T.I.O.N.®, S.S. Friday, Ph.D.; Cultivate Your S.P.I.R.I.T.®, S.S. Friday, Ph.D. and other business periodicals.

____


The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce graduates capable of excelling as future leaders in global business, industry, and commerce. This is achieved by:









2


SBI Vision Statement

The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of excellence in business.

SBI Learning Goals








Map of Grading Tools onto Learning Goals

Grading Learning Goal 1

Learning Goal 2

Learning Goal 3

Learning Goal 4

Learning Goal 5

Learning Goal 6

Professionalism X X X Daily Quizzes X X X Wall Street Journal portfolio

X X X X

Assignments X X X X X X Team Project X X X X Exams X X X

COURSE OVERVIEW

This course is organized around a series of modules or components for primarily behavioral competency development. The course is intended for 1st year business students and is designed to encourage future professionals to continuously enhance their communication skills, business sophistication and other aspects of behavioral competence throughout their careers.

3

Basic to the concepts of competency and professionalism is Dependability. Individual functions can be carried out only if others fulfill their expected roles. First and foremost, first-time-in-SBI students are to be evaluated in terms of reliability and dependability. The reputation for faithfulness to duty is a distinguishing characteristic of an SBI student and it is that reputation which subsequently affects the manner in which others perceive individual students. Dependability, then, constitutes a fundamental characteristic of all SBI students and is a primary learning objective for first-time-in SBI students. The core competencies on which SBI students are assessed include: Dependability, Responsibility, Accountability, Leadership, Oral Communication, Written Communication, Team Skills, Critical Thinking Skills (Decision Making), Time Management, Business Sophistication, and Analytical/Quantitative, Data/Information Communication.

COURSE DESCRIPTION Methodologies: The course will utilize lectures, discussions, and students’ presentations as the primary teaching methodologies. Students are expected to be prepared and on time for all classes. Written assignments are to be submitted when required. As a prospective professional, you are expected to present yourself in a professional manner. Students should always be aware that “you only get one chance to make a positive first impression.” Therefore, the appearance of your work is as important as your physical appearance. General Student Activities and Assignments for SURVEY may include: ! Nothing Book - Your nothing book will include a written presentation of all the assignments during

the semester. It must be typewritten and placed in the assigned binder and also should adhere to Standard English usage and conventions. The journal should reflect a high degree of professionalism, creativity, and quality.

! Time Log (14 Days) and Time Log Analysis with graphics

! Signatures (at least 3 per day during time log analysis period) from a faculty or staff member, a peer student (not in your class), and an SBI Upperclassman.

! Three letters for three weeks to the following individuals – the professor of the course, one of your parents, and a friend. During the first week, one page letters are required. The second week, two page letters are required. And during the third week, three page letters are required. You must submit all three letters to the professor, with appropriate postage for the letter to your parents and friend.

! Forum Attire Dress Days

! President’s Convocation and Homecoming Convocation

! Wall Street Journal Subscription and Library Assignment

! “Ropes to Skip, Ropes to Know” Presentation

! Group Activities (Archives, Library, and Team assignments)

4

Evaluation Procedure: Grades will be the basis of performance on the above dimensions and dependability – a measure assessed through your participation in an assigned SBI Company. Failure to submit your Nothing Book, and/or receiving a failing grade in any PLD Component will result in an assigned course grade of “C” regardless of your performance in the other required activities.

COURSE OBJECTIVES

! It is expected the activities and assignments completed in the course will: ! Enhance students’ communication skills, written, verbal and non-verbal, in order to effectively

interact with professionals and non-professional;

! Encourage students to recognize the importance of team work and group dynamics not only in a professional environment but in their daily lives and to continuously improve their behavior competencies including primarily interpersonal skills;

! Instill in the students an appreciation for staying current regarding relevant global economics,

political and social events;

! Provide an environment where students can develop habits, which will result in effective behavior as oppose to only efficient behavior

! Provide students with the guidelines for survival and success in a competitive environment and

! Provide the basis for students’ development of success oriented attitudes and behavior.

GRADING

Assignments are to be submitted via hard copies. NO E-MAILED OR LATE ASSIGNMENTS WILL BE ACCEPTED. Assignments that are late submissions (without a valid excuse from the Student Services Office) will be discounted. Make-up work will be given to students who have timely, valid, documented excuses from the Office of Student Services. Your Survey grade is based on: ASSIGNMENTS PERCENTAGE (%) Letters and Experiential Exercises 20 Class Participation 20 Nothing Book/ Time Log and Analysis 20 Case Study Team Presentation 20 Exams, Quizzes, and Team Assignments 20 Total 100%

5

Each assignment must:

! Be submitted on time. ! Be typewritten. Your typewritten presentations are to conform to an acceptable form. Use an

acceptable style manual or an example from a business communication textbook. A Typewriting (Keyboarding) textbook is a very good resource.

GRADING SCALE

90 – 100 POINTS = A 80 --89 POINTS = B 70 -- 79 POINTS = C 60 --69 POINTS = D BELOW 60 POINTS = F





ADA Compliance


Attendance

Professional behavior is required and attendance will be taken daily. If you have more than three (3) unexcused classes, you risk failing the course (see FAMU University Catalog). If you are absent, you are still responsible for all work given in class.

6

Course Policies and Expectations

! Students are expected to be professional, courteous and respectful at all times. ! Attendance in class is required of each student per university policy. Each student is

responsible for all material missed while he/she is absent. Attendance is necessary for participation. Class participation includes taking notes, active listening, participating in class discussions and activities as well as asking relevant questions. When absent from class, students forfeit valuable points.

! Tardiness will also cause students to forfeit points that can be obtained from the one minute paper. Tardiness is defined as arriving to class after the instructor or speaker. Tardiness during a scheduled speaker will be treated as an absence for that day.

! Each student is expected to dress in accord with the School of Business & Industry dress code (See attached TBD).

! All projects/assignments must be submitted by the specified due date and time, in order to be eligible for (full) credit. Late assignments may not be accepted. In such case, zero points will be assigned.

! Students are expected to be on time for scheduled quizzes/exams. ***LATE students may NOT be permitted to take the exam after a student has completed the exam and left the room.

! Make up exams are NOT planned, it is left up to the discretion of the faculty. If a make-up exam is granted, the format will vary from that of the original examination.

! A student has up to 2 SCHEDULED CLASS DAYS after an exam or project has been returned to dispute his/her grade. After this time, NO grade change request will be considered.

! Eating and drinking is Not permitted during class time.! Students are expected to turn cell phones and other noisy devices to the “OFF” position before

entering the class room. Students who disregard this expectation will forfeit their participation points for that day.

Bottled water is acceptable.

Dress Code As a professional school, this dress code is intended to contribute to the overall professional development and appearance of the students. The following items of clothing or clothing styles are unacceptable for students attending SBI Classes: 1. Footwear: Bare feet, Slippers 2. Pants: Pants or jeans with holes or cut out parts in inappropriate places 3. Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh 4. Sleepwear, swimwear, dirty or very tight attire 5. Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane

language 6. See through clothing or clothing that reveals undergarments 7. Provocative or revealing clothing that does not properly cover stomach, chest, breast, back,

buttocks and/or pelvic areas, (e.g., midriffs, halters, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses)

8. Revealing piercing or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas 9. Do-rags, skull caps*, baseball caps, hoods* or sunglasses*


7

SBI FORUM DRESS CODE

LADIES

*With respect to fitting of clothes, “in all things consider moderation!”

SBI students are expected to dress in “corporate” attire during certain components

of Professional Development. These are the guidelines for FORUM attendance

ONLY:

SUITS: Conservative cut; solid pinstripe or pin check. Choice of colors: NAVY, DARK GRAY, DARK BROWN, or BLACK. NO OLIVE, NO MAROON, multi-color trim, no zippered suit jackets or skirts, no prints. Skirts should be straight or pleated; easy to sit in. Conservative length, no more than two inches above the knee. No high slits or side openings. Skirt must match suit jacket. Ladies may wear pantsuits that meet the above criteria of conservatism (jackets must match the slacks). The longer jackets (knee length or ankle length) are not permitted. NOTE: Navy and dark gray are “power” colors and the most appropriate for Forum and interviews. BLOUSES: Solid colors, white and pastel; silk and cotton; (NO PRINTS). Accent with multi-color scarves.

NOTE: NO TURTLENECKS OR SWEATERS. HOSE: Natural taupe, off-black, navy blue, gray. No knee-highs. NOTE: All hose should be sheer enough to see the natural skin tone. White is inappropriate. SHOES: Black, navy, or brown to match wardrobe; BASIC PUMP only with medium or low heels. No open toe, open back, sling, loafers, lace-up or multi-color trim shoes. NO BUCKLES OR STRAPS. JEWELRY: Should be minimal. One ring per hand, bracelets that do not dangle or detract. Women may wear small earrings – one earring per ear. Women may wear small stud earrings (no gypsy hoops). HAIR: Maintain a neat, professional and well-groomed haircut/style. PIERCINGS: NO facial adornments

8

GENTLEMEN

SUITS: Conservative cut; solid pinstripe. Choice of colors: NAVY, CHARCOAL, DARK GRAY, or BLACK. SHIRTS: Cotton or broadcloth: solid or conservatively striped. Choice of colors: white or pale blue (sky blue). The darker shirts are not permitted. TIES Medium width ties – three inches, silk if possible; colors muted and in contrast to the suit. Designs should include neat striped patterns or small dots; paisley is acceptable, but should be muted. Ties should always cover belt buckles. SOCKS: Over the calf length in black, charcoal gray, or navy. Socks should always cover calves. SHOES: Wing tip or cap toe, leather loafer (tassel or penny); in dark brown, black, or cordovan. NO BUCKLES OR CHAINS. PLAIN SHOES ONLY. JEWELRY: MEN CANNOT WEAR EARRINGS! HAIR: Maintain a neat, professional and well-groomed haircut (no braids, no dreads). Unkempt disheveled styles are not acceptable. PIERCINGS: NO facial adornments

9

TENATIAVE SCHEDULE OF ACTIVITIES (GEB 1091) Date Topic Coverage Aug. 29 Survey: Course Overview, procedures, and materials Aug. 31 Blackboard Registration on GEB 3000 Sept. 2 President’s Convocation – Attendance Required Assignments Due: Three one-page letters due Friday, September 2. Sept. 5 Holiday (Labor Day) Classes Suspended Sept 6 Attend PLD Extravaganza 12:30 p.m.-1:45 p.m. Sept. 7 Rules and Expectations; Forum Dress Day Assignments Due: Second set of letters due September 9. Sept 12 Traps; Complete PLD Questionnaire on Blackboard (Assignments) Sept. 1 3 FORUM in Lee Hall—Altria Leadership Sept. 14 Module 1: Self Assessment; (S.P.I.R.I.T. Books)

Module 2: Career Orientation Assignments Due: PSWOT Analysis due; Register with the FAMU Career Center & SBI

Career Development Office; and Third set of letters due September 16. Sept. 19 Module 3: Time management- NOTHING BOOK Sept. 20 FORUM in Lee Hall—Altria Professionalism Sept. 21 Module 3: Time management- NOTHING BOOK Sept. 26 Module 4: Group Team Dynamics (prepare for a quiz) Sept. 28 Team Assignments; Complete time management exercise Sept. 29 Roundtable Installation in Lee Hall Oct. 3 ORATORS (Oral Communication) Oct. 4 FORUM in Lee Hall—Bill Allen, Entrepreneur Oct. 5 ORATORS Oct. 7 HOMECOMING CONVOCATION Oct. 8 HOMECOMING Oct. 10 ORATORS Oct. 11 FORUM in Lee Hall-- Entertainment Center Oct. 12 ORATORS Oct. 17 ORATORS Oct. 19 ORATORS Oct. 20 FORUM in Lee Hall—National Sales Network Oct. 24 ORATORS Oct.26 ORATORS Coleman Library Presentation Oct. 31 ORATORS Nov. 2 ORATORS

10

Nov. 7 IRA Nov. 8 FORUM in Lee Hall—Matt Bowman Consulting Nov. 9 IRA Nov. 10 FORUM in Lee Hall—SBI Alums Nov. 14 IRA Module 5: Entrepreneurship (prepare for Quiz) Nov. 16 IRA Module 6: Interpersonal Communication Nov. 21 IRA Module 7: Ethical Decision-Making (prepare for quiz) Nov. 23 IRA Nov. 24-25 Holiday (Thanksgiving) Classes Suspended Nov. 28 IRA Meeks-Eaton Black Archives and Museum Presentation and/or

Scavenger Hunt Nov. 30 IRA Case Presentation Overview Dec. 5 Case Team Meeting Dec. 7 Case Team Presentations Dec. 8 FRESHMAN ORATORICAL CONTEST in Lee Hall Dec. 9 Last Day of Classes Dec. 12-16 Finals Week Dec. 16 FAMU Commencement

1

MEMORANDUM

TO: Business Writing Students, GEB 1092

FROM: Dr. Vera J. Harper

SUBJECT: ACTIVITIES FOR SPRING SEMESTER -- 2009

DATE: January 6, 2009 Welcome to you first Business Writing course in Professional Development. Attached to this memo is the course syllabus which explains the nature and requirements of this component. The overall objectives for this component are:

! To increase the facility with which English is used in a business manner. ! To understand the relationship of communication to effective management. ! To learn to apply a knowledge of practical psychology in the solution of business

communication problems. ! To learn the basic differences between letters and memos for business use.

The Graduate Assistants, and I hope that you will find this component enlightening, interesting, informative, and useful. Attachment

2


GEB 1092 – INTRODUCTION TO PROFESSIONAL DEVELOPMENT

SPRING 2009

“Champions are champions not because they do anything extraordinary but because they do the ordinary things better than anyone else.” – Chuck Noll

Professor: Dr. Vera J. Harper Email: [email protected] Office: SBI E430 Phone: (850) 599-8350 (Office) (850) 877-5376 (Home) Office Hours: Tuesdays & Thursdays 3:30 PM—4:30 PM; and by appointment Class: Tuesdays & Thursdays -------9:30– 10:20 – E109* Tuesdays & Thursdays -----11:00 – 11:50 -- E109* *East Wing Team Rooms as assigned Required Text: NONE Recommended resources: Writing and Speaking at Work—A Practical Guide for Business Communication, Edward P. Bailey; The Wall Street Journal; Business Week; Fortune; and other business periodicals.









3




SBI Learning Goals










Learning Goal 2

Learning Goal 3

Learning Goal 4

Learning Goal 5

Learning Goal 6


X X X X


COURSE OVERVIEW

This semester, your business writing activities will focus on tone and style in addition to

content. As you prepare to write, try to remember that the tone of your writing reveals your attitude toward your reader and your subject. Far too many writers try to conform to an “official” formal and impersonal tone in all their business communications. If you are to be a successful writer, you must use a tone that will help you influence your readers.

4

The memorandum (memo) is the most-used report format in business. Because the memorandum is message for internal use in organizations, personal pronouns are acceptable. Memos are less formal than letters. The memorandum begins with a title such as Memo, Memorandum, or Interoffice Correspondence.

Given today’s technological emphasis, we must address E-Mails. Like the memo, e-mail messages also have headings. The particulars of the heading depend on the e-mail program you, but most include To, From, and Subject information. For e-mails a salutation is optional, however, using a greeting is highly recommended.

COURSE DESCRIPTION This component of Professional Development is designed to help you write in a tone and style that will influence your reader. Specifically, you will be writing memorandums. Additionally, we will look at e-mail messages. Contrast between letters and memos

The letter is the most common format for transmitting information outside an organization or firm. Messages transmitted within an organization or firm generally use the memo format. Memos vary widely in format, but have conventional stylized headings. The universal elements are a Date Line, a To line (addressee’s name with courtesy titles and job titles unless known to all who get copies, or in a very informal message), a From line (writer’s name and title), and a Subject line.

While memos are prepared for many different purposes, they have four basic functions. (1) requesting information, (2) giving instructions, (3) serving as covers for other messages, and (4) making announcements.

As you progress through this component, you will be exposed to many facets and uses of memoranda.

COURSE OBJECTIVES

One of the most valuable assets that a business person can have is the ability to communicate technical knowledge on paper. Therefore you need no longer ask “Why should I study business Writing?’ You should ask, “How can I improve my business writing skills?”

This component is designed to help you develop your business writing skills and write in a tone that will influence your reader. Specifically, you should expect to:

! Learn to communicate amid advancing technology. ! Learn to communicate in the age of information.

! Learn to communicate globally and within a culturally diverse workforce.

5

! Learn the form and purpose of the more commonly used memoranda and e-mails, and other

kinds of business writing including resumes.

! Learn to communicate information and ideals in written form by developing a clear, concise, convincing, and correct writing style that is adapted to the reader of the message.

GRADING

Because of the continuous flow of work between you and me, and because you will do better to stay on schedule, all assignments are due on the specific dates identified on the Schedule of Activities. Absence from class, whether for excused or unexcused reasons, is no exception. If you cannot get to class, send your work by someone else or submit it earlier. NO LATE ASSIGNMENTS WILL BE ACCEPTED. Each assignment must:

! be typewritten. Your typewritten presentations are to conform to an acceptable form. Use an acceptable style manual or an example from a business communication textbook. A Typewriting (Keyboarding) textbook is a very good resource.

! be submitted on time.

Since Business Writing is taught in a large classroom setting as well as the team rooms, grading will be facilitated by graduate assistants and your instructor, Dr. Vera Harper.

GRADING SCALE 93 – 100 POINTS = A 85 -- 92 POINTS = B 77 -- 84 POINTS = C 70 -- 76 POINTS = D BELOW 70 POINTS = F




6


ADA Compliance


Attendance If you are absent more than once, your final grade for Business writing will be “F.” Late entrances are disruptive, you will be allowed a five minute tardy/grace period. You may not enter the classroom after five minutes have passed. SBI Expectations

! Students will greet SBI visitors with the SBI Introduction. ! Students will not litter the SBI buildings or grounds and will keep the building clean and tidy. ! Students will be courteous and well-mannered at all times. ! Students will communicate in ways that are consistent with SBI standards of Professionalism. ! Students will behave with dignity and respect in all assemblies. ! Students will wear conservative hairstyles and haircuts. ! Male students will not wear hats in the building ! Male students will not wear earrings in the building.


! Students are expected to be professional, courteous and respectful at all times. ! Attendance in class is required of each student per university policy. Each student is responsible for all

material missed while he/she is absent. Attendance is necessary for participation. Class participation includes taking notes, active listening, participating in class discussions and activities as well as asking relevant questions. When absent from class, students forfeit valuable points.





! Make up exams are NOT planned, it is left up to the discretion of the faculty. If a make up exam is granted, the format will vary from that of the original examination.


! Eating and drinking is Not permitted during class time.! Students are expected to turn cell phones and other noisy devices to the “OFF” position before entering

the class room. Students who disregard this expectation will forfeit their participation points for that day.


8

Dress Code As a professional school, this dress code is intended to contribute to the overall professional development and appearance of the students. The following items of clothing or clothing styles are unacceptable for students attending SBI Classes. 1. Footwear: Bare feet, Slippers 2. Pants: Pants or jeans with holes or cut out parts in inappropriate places 3. Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh 4. Sleepwear, swimwear, dirty or very tight attire 5. Clothing with sexual, drug or violent graphics, themes or statements; derogatory or

profane language 6. See through clothing or clothing that reveals undergarments 7. Provocative or revealing clothing that does not properly cover stomach, chest, breast,

back, buttocks and/or pelvic areas, (e.g., midriffs, halters, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses)

8. Revealing piercing or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas

9. Do-rags, skull caps*, baseball caps, hoods* or sunglasses*


9


LADIES




ONLY:



10

GENTLEMEN


11

GEB 1092

SPRING 2009

TENTATIVE SCHEDULE OF ACTIVITIES

WEEK WEEK BEGINNING ACTIVITY POINTS

1 January 5 Course Overview 2 January 12 Grammar, Memo Styles Assignment #1: Memo 3 January 19 Assignment #1 Due 5

In-class Activity 5 Topic: Persuasive Memos Assignment #2: Memo

4 January 26 Assignment #2 Due 5 In-class Activity 5 5 February 2 Topic: Reviewing and Revising In-class Activity 5 Assignment #3: Memo 6 February 9 Assignment #3 Due 5 In-class Activity 5 7 February 16 Topic: Transmittals In-class Activity 5 Assignment #4: Memo, Letter 8 February 23 Assignment #4 Due 5 In-class Activity 5 Topic Resumes Assignment #5: Resume 9 March 2 Assignment #4 Due 5 Topic: Chronological Resume Assignment #5: Resume 10 March 9 SPRING BREAK 11 March 16 Assignment #5 Due 5 In-class Activity 5

Topic: Functional Resume Assignment #6: Resume 12 March 23 Assignment #6 Due 5 In-class Activity 5 Assignment #7: Resume 13 March 30 Assignment #7 Due 5 Topic: Job Applications 14 April 6 In-class Activity 5 Assignment #8: Resume, Application 15 April 13 Assignment #8 Due 20

1

Florida Agricultural and Mechanical

University Tallahassee, Florida 32307-5200

Telephone: (850) 599-8358

Fax: (850) 599-3533 Or (850) 561-2363

Email: [email protected]

Excellence With Caring School of Business and Industry August 30, 2011 Professional Leadership Development Students GEB 2931 School of Business & Industry One SBI Plaza Florida A&M University Tallahassee, FL 32307-5200 WELCOME to GEB 2081. Attached to this letter is the course syllabus which tells you about the nature of this unit and its requirements. It is important that you read the information in the syllabus. It points out things that may not be stated in the class setting. If you don’t fully understand something, please ask questions. Dr. Thompkins, the Graduate Students/Team Leaders, and I look forward to a very prosperous, rewarding, and exciting semester. With your active participation, this can and will be a great semester. Sincerely, Vera J. Harper

(Dr.) Vera J. Harper Associate Professor Attachment

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GEB 2081 – INTERMEDIATE PROFESSIONAL DEVELOPMENT FALL 2011

“Champions are champions not because they do anything extraordinary but

because they do the ordinary things better than anyone else.” – Chuck Noll

Professors: Dr. Vera Harper; Email: [email protected]; Office: SBI S404; Phone: 850-561-2359 (O) 850-877-5376 (H)

Dr. Gail Thompkins; Email: [email protected]; Office: SBI E427; Phone: 850-599-8355 (O) Office Hours: See individual professor.

Class: Tuesdays /Thursdays--- 9:30 –10:20 (N118); 11:00—11:50 (S004); & 3:30—4:20:

(N117); Team – as assigned, East Wing Team rooms. Text: None Recommended resources: Writing and Speaking at Work—A Practical Guide for Business Communication, Edward P. Bailey; The Professional Development Briefcase for College Students, 1st Ed., 2004, Gail Thompkins; The Wall Street Journal; Business Week; Fortune; and other business periodicals.











3




4

SBI Learning Goals

• Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships among business administration concepts or problems and to draw sound inferences from multiple perspective.








Learning Goal 2

Learning Goal 3

Learning Goal 4

Learning Goal 5

Learning Goal 6


X X X X


COURSE OVERVIEW

This semester, your business writing activities will focus on tone and style in addition to

content. As you prepare to write, try to remember that the tone of your writing reveals your attitude toward your reader and your subject. Far too many writers try to conform to an “official” formal and impersonal tone in all their business communications. If you are to be a successful writer, you must use a tone that will help you influence your readers.

COURSE DESCRIPTION This component of Professional Development is designed to help you write in a tone and style that will influence your reader.

COURSE OBJECTIVES

Specifically, you should expect to:

! Gain a usable understanding of the principles of written business communication.

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! Learn the mechanics of writing and how to apply them to different kinds of problems that relate

to business.

! Learn the form and purpose of the more commonly used letters, memoranda, and other kinds of business writing including resumes and short reports.

GRADING

Because of the continuous flow of work between you and me, and because you will do better to stay on schedule, all assignments are due on the specific dates identified on the Schedule of Activities. Absence from class, whether for excused or unexcused reasons, is no exception. If you cannot get to class, send your work by someone else or submit it earlier. NO LATE ASSIGNMENTS WILL BE ACCEPTED. Each assignment must:

! be typewritten. Your typewritten presentations are to conform to an acceptable form. Use an acceptable style manual or an example from a business communication textbook. A Typewriting (Keyboarding) textbook is a very good resource.

! be submitted on time.

Since Business Writing is taught in a large classroom setting, grading will be facilitated by a graduate assistant and your instructor, Dr. Vera Harper.

GRADING SCALE 93 – 100 POINTS = A 85 -- 92 POINTS = B 77 -- 84 POINTS = C 70 -- 76 POINTS = D BELOW 70 POINTS = F





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ADA Compliance


Attendance If you are absent more than once, your final grade for Business writing will be “F.” Late entrances are disruptive, you will be allowed a five minute tardy/grace period. You may not enter the classroom after five minutes have passed. SBI Expectations

! Students will greet SBI visitors with the SBI Introduction. ! Students will not litter the SBI buildings or grounds and will keep the building clean and tidy. ! Students will be courteous and well-mannered at all times. ! Students will communicate in ways that are consistent with SBI standards of Professionalism. ! Students will behave with dignity and respect in all assemblies. ! Students will wear conservative hairstyles and haircuts. ! Male students will not wear hats in the building or in Dr. Harper’s class.* ! Male students will not wear earrings in the building or in Dr. Harper’s class.*


! Students are expected to be professional, courteous and respectful at all times. ! Attendance in class is required of each student per university policy. Each student is responsible for all

material missed while he/she is absent. Attendance is necessary for participation. Class participation includes taking notes, active listening, participating in class discussions and activities as well as asking relevant questions. When absent from class, students forfeit valuable points.





! Make up exams are NOT planned, it is left up to the discretion of the faculty. If a make up exam is granted, the format will vary from that of the original examination.


! Eating and drinking is Not permitted during class time.! Students are expected to turn cell phones and other noisy devices to the “OFF” position before entering

the class room. Students who disregard this expectation will forfeit their participation points for that day.


*DR. HARPER’S RULE.

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Dress Code As a professional school, this dress code is intended to contribute to the overall professional development and appearance of the students. The following items of clothing or clothing styles are unacceptable for students attending SBI Classes. 1. Footwear: Bare feet, Slippers 2. Pants: Pants or jeans with holes or cut out parts in inappropriate places 3. Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh 4. Sleepwear, swimwear, dirty or very tight attire 5. Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane language 6. See through clothing or clothing that reveals undergarments 7. Provocative or revealing clothing that does not properly cover stomach, chest, breast, back, buttocks and/or

pelvic areas, (e.g., midriffs, halters, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses) 8. Revealing piercing or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas 9. Do-rags, skull caps*, baseball caps, hoods* or sunglasses*


8


LADIES




ONLY:



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GENTLEMEN


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TENTATIVE GEB 2081

ACTIVITY SCHEDULE FALL 2011

Week 1 August 30

Course Overview September 1 General Discussion

September 2 PRESIDENT’S CONVOCATION – Gaither Gymnasium

Week 2 September 6 PLD EXTRAVAGANZA –SBI COURTYARD September 8

Self Assessment Module Professional Inquiry Skills Module

Question Formulation – Study Handout on Question Formulation Assignment #1 Be prepared to ask questions on THE WALL STREET JOURNAL/CURRENT NEWS EVENTS

Week 3 September 13 Forum – Altria Leadership, Lee Hall

September 15 2-MINUTE SPEECH ON YOUR experience at the President’s convocation or the PLD Extravaganza

Week 4 September 20 Forum – Altria Professionalism, Lee Hall

September 22 Impromptu Speaking on current events Career Orientation Module

Preparation for Career Expo Reception and Career Expo Question asking skills, listening skills review

Resumes Interviewing techniques Job Search Documents

Assignment #2 Prepare your Resume for a job with Altria

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Week 5 September 27 MINI-FORUM – SBI—G-12 North GUEST: Kraft Career Expo Reception 6:00 – 7:30 pm Leon County Civic Center

September 28 Career Expo – Leon County Civic Center September 29

Roundtable Installation, Lee Hall Week 6 October 4

Forum – Bill Allen, Lee Hall October 6 Mock Interviews

Assignment #3 Choose a company that you think you would like to work, get a job application for that company, complete the application, be prepared to discuss the process. Week 7 October 11

Forum -- Entertainment Career, Lee Hall Assignment #4

Prepare a resume Select a company for mock interview and prepare a 1 page company profile. October 13 MINI-FORUM – Walt Disney, SBI—G-12 North Week 8 October 18

MINI-FORUM – Aerotek, SBI—G-12 North

Mock Interviews (interviews will last no more than 5 minutes) FORUM ATTIRE REQUIRED Assignment #5

Prepare three (3) well researched questions to ask during the mock interview. Prepare for mock interview Revise resume if necessary

October 20 Forum – National Sales Network--Lee Hall

Week 9 October 25

Forum ---TBD

October 27 FORUM KPMG—G12 N

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Week 10 November 1 Forum ---TBD November 3-5 SBI Global Leadership Conference Week 11 November 8 FORUM – U.S. Navy, Lee Hall November 10 Forum – SBI Alums, Lee Hall Week 12 November 15 Elements of Debate Select participants of Great Debate November 17 Forum – Matt Bowman Consulting, Lee Hall

Week 13 November 22

Debate preparations

November 24—THANKSGIVING—NO CLASS

Week 14 November 29 December 1 Week 15 December 6 SOPHOMORE GREAT DEBATE – 12:30 SBI – G-12North December 8

FRESHMAN ORATORICAL CONTEST—Lee Hall 12:30 p.m.

SBI MOTO

“NO EXCUSES ACCEPTABLE, NO EFFORT IS COMPLETE UNTIL

IT IS EFFECTIVE”

GEB 4931, Fourth Year Professional Development Florida A&M University (FAMU)

School of Business and Industry (SBI) Fall 2010

Professor: Dr. Clyde Ashley Phone: (850) 561 – 2355 (o) Phone: (850) 459 – 9536 (cell) E-mail: [email protected] or [email protected] Office: 418B South Wing SBI Office Hours: Monday & Wednesday (1:30 P.M. to 2:30 P.M.)

Course Catalog Description

Course Name

: Senior Seminar Leadership

Prerequisite: Senior Status, 90 Credit Hours

Core curriculum course: Yes

Course restrictions: GEB 1931, 1932, 2931, 2932, 3931, and 3932 (Prerequisites)

Availability to Other Majors: No

FAMU POLICIES





ADA Compliance













SBI Vision Statement

The School of Business and Industry aspires to be recognized nationally and internationally, as a preeminent center of excellence in business.

Course Objectives

This is the fourth year professional development course required of all students in the five year MBA program. This is the 6th or 7th

undergraduate Professional Development class required. It is designed to allow students to demonstrate their leadership skills through Close-Ups, Receptions, Forums, TV Tapings, and the SBI Company. At the conclusion of this course, students are expected to demonstrate their leadership qualities in all of the aforementioned activities. At this juncture, students are highly sophisticated and well abreast of business issues and practices and how to apply them in a myriad of scenarios.

The Specific Learning Objectives

! Students demonstrate leadership roles in a number of PLD activities ! Students demonstrate and serve as role models and participants in Forums,

Close-Ups, Receptions, TV Tapings, and other SBI activities ! Students demonstrate and serve as consultants to SBI companies ! Students demonstrate and serve as leaders (CEOs, Presidents, Executives) in

SBI Companies ! Students demonstrate the ability to influence, motivate, and inspire under

classmen ! Students demonstrate the highest level of business sophistication and ethics ! Students demonstrate effective communication skills in interactions with

Faculty, Students, & Guests ! Students demonstrate knowledge about business issues & possible solutions ! Students serve as Mentors to other SBIANS ! Students demonstrate a global perspective about cultures and customs ! Students demonstrate analytical & problem-solving skills to business issues ! Students demonstrate team and group skills in a variety of settings ! Students demonstrate competencies by making Power Point presentations

SBI Learning Goals

1. Critical Thinking/Analytical Reasoning Skills 2. Communication Skills 3. Content/Discipline Knowledge and Skills 4. Multicultural and Diversity Understanding 5. Ethical Understanding #$ Team Skills%&$ Leadership%

Learning Materials

! Wall Street Journal Subscription Required ! Business Week, Fortune, Black Enterprise (Business Week Preferred)

Subscription Required ! Supplemental Reading Packet: Provided by the Instructor ! Research Materials/Resources: The SBI Short and Long Lists of

References/SUS Libraries ! Question Formulation Packet ! Videotaped Supplementary Content: Provided by the Instructor ! Internet/Computer Use: Expected

Modes of Instruction

Videotaped Instruction, Class Discussion, Individual Presentations, Observation, Coaching, Exams, Corporate Guest Presentations, Laboratories (Forums, Close-Ups, Receptions, TV Tapings, Seminars, Workshops, Active Participation, Student interactions, Group Dynamics, and the overall learning process.

Topics Covered

1. Topic A: Overview & Orientation to FAMU/SBI/PLD/College Life {Week 1} 2. Topic B: Self-Assessment (Self Presentations) {Week 2} 3. Topic C: Oral communication Skills {Week 3} 4. Topic D: Career Orientation {Week 4} 5. Topic E: Inquiry Skills {Week 5} 6. Topic F: Time Management {Week 6} 7. Topic G: Group/Team Dynamics {Week 7} 8. Topic H: Ethical Decision Making {Week 8} 9. Topic I: Interpersonal Communication Skills {Week 9} 10. Topic J: Global Leadership {Week 10) 11. Topic K: Financial Literacy {Week 11} 12. Topic L: Intra/Entrepreneurship {Week 12} 13. Topic M: Project/Assignment Presentation (Power Point) {Week 13} 14.Topic N: Research Presentation (Power Point) {Week 14 & 15} 15. Topic O: Summary, Wrap Up, & Evaluation {Week 16}

Expected Learning Outcomes*

Learning Outcomes

1. Critical Thinking/Analytical Reasoning Skills – the ability to identify, isolate and find relationships among concepts or problems and to draw sound inferences from multiple perspectives.

2. Communication Skills – the ability to influence and inform others through the

effective presentation of ideas utilizing oral, written, and graphic expressions. 3. Content/Discipline Knowledge and Skills– the ability to demonstrate discipline-

specific knowledge and business sophistication.

4. Ethical Understanding and Reasoning Skills – the ability to identify and evaluate ethical issues and develop a framework for making appropriate decisions.

5. The ability to present and demonstrate an understanding of business concepts and issues; identify problems and come up with feasible solutions; and to have a level of business sophistication that will differentiate you as a highly competent business professional.

6. The ability to demonstrate leadership in the various modules and activities.

Direct & Indirect Methods of Assessment The criteria and methods to achieve the expected learning outcomes are as follows: a. Direct Measures: Exams, Analysis & Reflection Papers, Individual and Group Presentations and Written and oral communications rubrics are included. b. Indirect Measures: Performance assessments from SBI Company participation; Forums; Close-Ups; Receptions; Oral presentations using critical thinking skills; Contributions to classroom discussions through ethical conduct and behavior; etc. Course Policies 1. Professional, conservative business attire is required for labs with guests (See SBI Dress Code). 2. In Forum, take notes when announcements are read. Class attendance and punctuality are expected. Students should adhere to the University policy of two (2) unexcused absences allowed for two (2) credit hour courses. Arrive on time: no entry allowed after ten (10) minutes start of class.

3. When absent, make-up exams/assignments will be scheduled for you by the professor after you present a timely, documented excuse from the Office of Student Services (Ms. Henderson in Room 324 South Wing). No late work will be accepted otherwise. 4. No work will be accepted via e-mail; no cell phone interference; no food or drinks allowed in class, other than water. 5. Submit all assignments at the beginning of class (typed and neatly presented) 6. Consult SBI Companies to resolve problems with labs (Forum, Close-Up,

Receptions, TV Tapings, and Companies)

7. Read the hall video monitors; read your e-mail and SBI company websites to stay abreast of current and upcoming PLD activities and their schedules. 8. Visit the offices of your Labs (Close-Up, Forum, Reception, & SBI Company) to learn procedures, e-mail address, and to develop networking skills. 9. Conduct research and prepare appropriate, thought-provoking questions for all guests with whom you must interact. 10. Students are expected to do research and formulate thought-provoking questions for all SBI activities involving corporate guests and participants in professional settings.

Course Administration

Oral Communications: Impromptu Speaking, Quality Questions-Inquiry Skills Platform Written Communications: Company/Industry Reports, Essay Answers to Exams, Resumes Critical Thinking: and Discussion Questions, Situational Analysis, Self-insight Assessment Analysis Business Social Skills: Interaction with Business Professionals and Team Members Behavioral Skills: Routine Monitoring of Course Behavioral Skills Introduction to Interviewing: References, Resources, Referrals, and Post-session Coaching Textbook: Wall Street Journal, Business Week, Fortune, Black Enterprise, and Supplemental Readings

Course Requirements*

*Interaction with guest speakers: key opportunities to showcase many of the course competencies and to network. Your interaction with guests and others is crucial to achieving the objectives of the course. You are expected to participate fully in (Receptions, Close-Ups, Forums, and your Company). Please note all posting on Blackboard, VIC Monitors, Company Boards, etc. (Students are responsible and should check with the leadership and Faculty Heads when necessary) to stay informed. *Professional Conservative Attire (See SBI Dress Code) is required for certain class days and other occasions, when interacting with guests. When in Doubt, Dress Professionally *Class Attendance and Punctuality Required. Strict compliance with University policy: two (2) unexcused absences allowed for this two (2) credit hour course. *NOTE: Pop Quizzes may be given at any time that the Professor determines that the students are not prepared for class or not actively participating in the learning process.

COURSE REQUIREMENTS (Specifically)

! Class participation ! Class project or assignment ! Forum participation ! Consultant or Leadership role with the SBI Companies ! Power Point presentation on class project/assignment & research ! Special Close-Ups and Receptions for Graduate Students ! TV Tapings for those who have not completed one ! Role Model ! Mentoring for undergraduate students ! Leadership roles, duties, and responsibilities

LEARNING OUTCOMES

! Demonstrate leadership qualities in all SBI activities ! Communicate effectively in all SBI venues & activities ! Positively influence under classmen students in all SBI activities ! Provide consulting services to SBI Companies ! Lead by example in Forum, Close-Up, Reception, TV Taping, etc. ! Serve as ambassadors for SBI with internal & external stakeholders ! Demonstrate the “SBI Brand” in all functions and activities ! Demonstrate a mastery of technical and non-technical business knowledge

Grading/Progress Assessment

! Assignments are to be submitted via hard copies and e-mail when advised. ! Assignments that are late submissions (without a valid excuse from the Student

Services Office) will be discounted. ! Make-up work will be given to students who have timely, valid, documented

excuses from the Office of Student Services ! Graded assignments are assigned these points: 4=A, 3=B, 2=C, 1=D.

! Students’ grade will be determined by factoring in overall performance in all activities associated with this class.

Course Final Grade Computation

If a student receives a grade of “F” in any component, then the highest grade possible is a “C” regardless of the average. 1. Class = 40 points 2. Forum = 15 points 3. Reception = 15 points 4. Close-Up = 15 points 5. Company = 15 points 6. Total = 100 points

Final Grading Scale

90-100 A 89-80 B 79-70 C 69-60 D 59- Below F


MAN 3025‐002 & 003 PRINCIPLES OF MANAGEMENT FALL 2011

Professor: J.A. FINLEY‐HERVEY, Ph.D. Phone: (850) 599‐8333 E‐mail: [email protected] Office: SBI North Wing‐ Room 435 Office Hours: MW 12:00pm – 1:30pm MW Meeting Time: 2:00pm ‐ 3:15pm & 3:30pm ‐ 4:45pm Location: SBI North 206

Course Description: Basic course in management with emphasis on the application of sound managerial practices and techniques in the field of management. The functions of management, planning, organizing, staffing and leading, and controlling, are studied as the framework for this course.

Prerequisite: None Textbook:

Management by Thomas S. Bateman and Scott A. Snell. 2nd edition, McGraw‐Hill Irwin, 2011. ISBN: 978‐0‐07‐813723‐5.

Outcome Objectives of Course: Upon successful completion of this course, students will be able to complete the following tasks: 1. Describe the management functions of planning, organizing, staffing and leading, and

controlling. 2. Discuss management concepts as they relate to the global environment. 3. Debate ethical dilemmas in management. 4. Demonstrate appreciation for diversity as a business management strategy. 5. Utilize technology to increase managerial problem solving. 6. Identify future trends in management. 7. Apply management concepts in a practical way.

Topical Outline Summary: 1 Foundations of Management 2. Planning: Delivering Strategic Value 3. Organizing: Building a Dynamic Organization 4. Leading: Mobilizing People 5. Controlling: Learning and Changing

Method for Evaluation Student Performance: Case studies, oral and visual presentations, written assignments, quizzes, and examinations.


2

Class Policies and Procedures

Attendance and Classroom Policies Students are expected to arrive for class on time and to attend the full class period. Students should bring their textbook, pen, and paper to each class. Cell phones should be on silent mode and are not to be used in class. Students missing class should contact the instructor prior to the next class period to obtain assignments. Any student missing more than three class sessions may be dropped from this class regardless of the reason for their absence. Under no circumstances should a student stop attending class without formally withdrawing. Withdrawing after midterm will result in an F (failing grade). Assignments completed during class time may not be made up if you are absent from class regardless of the reason for the absence. Office Hours Time before and after class may be available to discuss assignments and/or your progress in class. If possible, it is best to make an appointment in advance to ensure that I am not meeting with someone else or running an errand when you stop by. Examination Make‐up Policies All students are expected to take examinations at the announced times. Make‐up examinations are not offered. A make‐up may be given at the instructor's discretion, if the reason for the student's absence is of an emergency nature, beyond the control of the student and substantiated by an university authorized excuse. If you miss an examination, contact your instructor immediately. Assignments All assignments are due at the beginning of the class period for which they have been assigned. Depending upon the situation, late assignments may be accepted for partial credit if they are turned in the next class meeting after the due date. All assignments must be typed. Label each assignment with your name, class time, and assignment name. Proper spelling, grammar, and punctuation are required. Cheating/Plagiarism College policy states that the consequences for cheating in a course are suspension or dismissal from the College. Students are expected to submit their own work at all times. In addition, students are reminded that any form of plagiarism is not acceptable and will result in a failing grade on the assignment and possible failure in the course. Course Evaluation

Participation (10% of final grade) Throughout the semester you will participate in a series of assessments which may include quizzes, exercises, cases, surveys and discussions. They allow you to apply course ideas to current events, your own life, or career. The objective of these experiences is to sharpen your critical‐thinking skills and to serve as a foundation of data to utilize in developing your final project.

3

Exams (60% of final grade) There will be three (3) exams. Each exam may consist of short answer, multiple choice and/or scenario‐based questions. The exams will cover the material discussed in class and the assigned readings or exercises. There will be no “extra credit” projects for this class. Final Projects (30% of final grade)

Personal SWOT Analysis (20%) You will present your Personal SWOT analysis orally to the class, at the end of the semester. You are also required to submit electronic & hard‐copies of your PowerPoint Notes Pages and Handout Sheets. Incorporate course Assignments into your Personal SWOT assessment. Submit hard copies of all course Assignments in a binder. Vision Board (10%) Students are required to develop a Vision Board. You will visually display and present your Vision Board orally to the class, at the end of the semester. Details will be discussed in class.

Grades will be assigned based on the following percentages of the total points possible:

90 – 100 % A 80 – 89% B 70 – 79% C 60 – 69% D

G rading Component Points Possible

Percent of G rade

Assignment & Participation Rubrics provide the Direct Measures.

Daily Participation 100 10

Exam #1 100 20

Exam #2 100 20

Exam #3 100 20

Final Projects 200 30

Oral Presentation & PowerPoint files

100

20

Vision Board 100

10

Total 600 100%

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Disability If you have a disability (physical, mental, emotional, or learning), you may be entitled to some accommodations, services, or support. It is often in the student’s best interest to notify the instructor and the Learning Skills Center of a disability so that support can be arranged if it is needed. If a student does not inform the College, we are not required to make any exceptions to any standard procedure. SBI Learning Goals

• Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships among business administration concepts or problems and to draw sound inferences from multiple perspectives.


• Learning Goal #3 ‐ Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline‐specific knowledge in business administration.




Most importantly, learn and have fun!



Learning Goal 2

Learning Goal 3

Learning Goal 4

Learning Goal 5

Learning Goal 6

Exams X X X X

Final Project Presentation

X X X X X X

Individual and Team Assignments

X X X X X X

Participation –Exercises/Discussion

X X X X X

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Fall 2011 ‐ Course Schedule (Course Schedule is subject to change. Announcements by the Professor take precedence.)

Week 1 8.29‐31

Introduction to Course

Week 2 9.5‐07

Labor Day Holiday Chapter 1, “Managing”

PAMS Survey In‐Class Assignment: Emotional Intelligence Assessment

Week 3 9.12‐14

Chapter 2, “The Environment of Business” Assignment: Elements of Organizational Culture & Open Systems In‐Class: Culture Case

Chapter 3, “Ethics and Corporate Responsibility

Assignment: Assessing Your Ethical Decision Making Skills In‐Class: Ethical Stance Exercise

Week 4 9.19‐21

Chapter 4, “Strategic Planning” Assignment: Mattel Case In‐Class: Personal SWOT & Vision Board

Week 5 9.26‐28

Class Discussion Exam (Chapters 1‐4)

Week 6 10.03

Chapter 5, “Entrepreneurship” Assignment: Assessing Your Flexibility In‐Class: Starting A New Business – Team Assignment

In‐Class: “New Business” Team Reports

Week 7 10.10‐12

Chapter 7, “Managing Human Resources In‐Class: The “Legal Interview” Survey In‐Class: Practicing Your Interview Skills

Chapter 8, “Managing the Diverse Workforce”

Assignment: Appreciating and Valuing Diversity Survey In‐Class: Gender Stereotypes

Week 8 10.17‐19

Exam (Chapters 5, 7, 8) Final Projects Research

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Week 9 10.24‐26

Chapter 9, “Leadership” Assignment: Leadership Survey In‐Class: Biographical Data Form

Chapter 12, “Communicating”

Assignment: Communication Style In‐Class: Rap On Case

Week 10 10.31‐11.02

Exam (Chapters 9, 12) Final Projects Research

Week 11 11.7‐09

Start Final Project Oral Presentations (in alphabetical order) All Final Projects due on 11.07. (1) Submit on flash or cd by the start of class. (2) Submit a hardcopy of PPT notes pages and handouts to the Professor. (3) Submit your completed course Assignments in a binder.

Week 12 11.14‐16

Final Project Oral Presentations

Week 13 11.21‐23


Week 14 11.28‐30


Week 15 12.05‐07


Week 16 12.14

Course Review

12.16

Commencement @ Lawson Center

12. 19

Grades Posted by Noon

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Dress Code

As a professional school, I recommend a dress code to facilitate the overall professional development of students. The following clothing items or styles are inappropriate for students attending Dr. Finley‐Hervey’s classes:

1. Footwear: Bare feet, House Slippers 2. Pants: Pants or jeans with holes or cut out parts in inappropriate places 3. Skirts: Micro‐mini skirts, shorts or skirts shorter than mid‐thigh 4. Sleepwear, swimwear, dirty or very tight attire 5. Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane language 6. See through clothing or clothing that reveals undergarments 7. Provocative or revealing clothing that does not properly cover stomach, chest, breast, back, buttocks and/or

pelvic areas, (e.g., midriffs, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses without a jacket)

8. Revealing piercings or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas 9. Do‐rags, skull caps*, baseball caps, hoods* or sunglasses*


SBI Mission Statement The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce graduates capable of excelling as future leaders in global business, industry, and commerce. This is achieved by:

Providing innovative academic, professional development, and internship experiences in an enlightened, ethical, and stimulating student‐centered learning environment.

Developing, supporting, and creating opportunities for a diverse qualified faculty and staff committed to “excellence with caring” through high‐quality teaching, relevant intellectual contributions, and meaningful service.

Creating an environment in which shared governance, collegiality, openness, respect for others, and individual and mutual responsibility and accountability flourish.

Embracing the University’s historic mission of educating African Americans while recruiting students of all races and ethnic origins with strong academic backgrounds committed to the pursuit of excellence.

Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain the relevance and currency of our academic programs.

Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial, and technological resources to maintain our competitive edge.



Florida A & M University School of Business and Industry

MAN 4720 - Business Policy (3 credit hours) Spring 2011

“Choices are like elevators, they either take you up or take you down.” –Coach Joe Taylor

Instructor: J.M. Collins, Ph.D. Office Phone: 599 - 8347 Office Hours: Tuesday 1:30 – 3:00 p.m. and Thursday 12:30 – 3:00 p.m. and by appt. Office: 418 EW Course Textbook: David, F. (any editions). Strategic Management. Prentice Hall Publishing Co. GLO-BUS simulation (www.glo-bus.com) Suggested Readings:1) Any Management textbook, 2) Any business periodical, and 3) Tony Dungy or John Maxwell leadership books. Course Objectives: Business Policy (Strategic Management) is designed as a “capstone” course for all students pursuing a degree in the School of Business & Industry. It is structured in such a way that will require students to apply knowledge, in a limited way, acquired from the different functional areas within the business curriculum to develop strategic processes with “real world” organizations. This integrative effort should provide students with a conceptual overview and practical experience necessary to understand the synergistic effects of strategic formulation, implementation, and evaluation processes. Prerequisites: Completion of 90 credit hours with a course in all functional areas and no more than 2 semesters from graduation. Student Learning Objectives: The learning strategies used in this class will entail experiential projects, case analyses, research projects, and lecturettes. These learning strategies will enhance your analytical, critical thinking, application, synthesis, communication (oral and written), leadership, decision-making, and cooperative learning skills. The overall objective of policy (strategic management) is to develop skills that will enable students to use their cross-functional knowledge to make rational and ethical decisions in a dynamic and global environment by strategically planning to capitalize on opportunities and minimizing potential threats. The specific student learning outcomes for this course are as follows. Students will be able to: 1) develop effective mission, vision, and values statements; 2) evaluate mission statements; 3) conduct a SWOT analysis; 4) conduct a strategic audit and case analysis on real organizations; and 5) make strategic business decisions for real organizations. ______________________________________________________________________________________________________

COURSE OVERVIEW MAN 4720 is the capstone course for B.S. program. As such, this course is intended to be a challenging and exciting. This course centers around the fundamental question of: Why are some firms more successful than others? Hence, this course centers around the theme that a company achieves sustained success only if its managers have an astute, timely strategic game plan for running the company, and implement that plan with proficiency. This course also helps you to integrate much of the knowledge gained in the core business curriculum. The problem and issues of strategy formulation and implementation cover the whole spectrum of business and management and will draw on these courses. Many variables and situational factors must be dealt with at the same time. Weighing pros and cons of strategy entails a total business perspective and a skill of judging how all of the relevant factors add up to shape what actions need to be taken. The learning strategies used in this class will entail experiential exercises, case analyses, research assignments, a business simulation & lecturettes. These learning strategies will enhance your analytical, critical thinking, application, synthesis, communication (oral & written), leadership, decision-making, & cooperative learning skills. The overall objective of policy (strategic management) is to develop skills that will enable students to use their cross-functional functional (management, marketing, finance, accounting MIS, & production) knowledge to make rational & ethical decisions in a dynamic & global environment by strategically planning to capitalize on strengths & opportunities while minimizing potential weaknesses & threats. The specific student learning outcomes for this course are as follows. Students will be able to: 1) trace origins of policy & strategic management; 2) develop & evaluate effective mission, vision, & values statements; 3) conduct an in-depth SWOT analysis; 4) conduct an in-depth strategic audit & case analysis on real organizations; 5) engage in in-depth contingency planning & 6) make strategic, cross functional business decisions for real organizations.

MISSION STATEMENT

http://www.glo-bus.com/






! Developing new, and expanding existing, creative partnerships with alumni, and private and public stakeholders to maintain the relevance and currency of our academic programs. Promoting an environment of continuous improvement by acquiring and developing the necessary human, physical, financial, and technological resources to maintain our competitive edge.

SBI VISION STATEMENT

The School of Business and Industry aspires to be recognized nationally and internationally as a preeminent center of excellence in business.

SBI PHILOSOPY It is the position of the School of Business and Industry that professional success is dependent on more than demonstrated technical competence in one’s area of study. Technical competence constitutes but the basic minimum requirements for securing employment and advancing in employment. It is SBI’s belief that professional success requires behavioral competence, in addition to technical competence. Behavioral competence within SBI consists of:

(1) High Degree of interpersonal skills; (2) An intense awareness of current developments in the business world, and (3) An ability to apply specific techniques to goal achievement within shifting contextual demands, in short,

the use of judgment.

SBI MOTTO

“No excuse is acceptable. No amount of effort is adequate, unless it is effective.”

SBI's Academic Learning Compact (ALC) for Business Administration Majors (www.assessment.famu.edu/assessment)

Outcomes Learning Goal #1 – Critical Thinking Skills: Our graduates will have the ability to identify, isolate and find relationships among business administration concepts or problems and to draw sound inferences from multiple perspective. Learning Goal #2 – Communication Skills: Our graduates will have the ability to influence and inform others through the effective presentation of business administration and accounting principles, practices and ideas utilizing oral, written, and graphic expressions. Learning Goal #3 - Content/Discipline Knowledge: Our graduates will have the ability to demonstrate discipline-specific knowledge in business administration. Learning Goal #4 – Ethical Understanding: Our graduates will have the ability to identify and evaluate ethical issues in business administration and develop a framework for reporting and making appropriate business decisions. Learning Goal #5 – Cultural diversity: Our graduates will have the ability to understand the importance of multicultural diversity issues in business administration. Learning Goal #6 – Teamwork/Collaboration skills: Our graduates will have the ability to demonstrate effective teamwork skills.

TEACHING PHILOSOPHY

This course is designed for interactive self-directed learning. My role in this course is that of a facilitator and moderator and sometimes as a lecturer. It is important that you prepare for class by reading the required assignments, attending class and actively participating in class discussion. The design of the course is such that participation plays an important role in the learning process. In a typical class session, I will set up a framework for discussion and will guide the class accordingly.

Because of the changing nature of the business world, learning must go well beyond memorization of what is in the textbook. Bloom’s Taxonomy will be used to assess your level of learning (see attached). In order for you to become comfortable with understanding and examining your level of learning, you will be asked to complete a self-assessment form on a weekly basis. GRADING Please understand, you EARN your grades, I do not arbitrarily give you grades. If you adhere to the guidelines as described in this syllabus, you will be successful in the course. Your success will be dependent upon your fulfillment of the requisites outlined in the syllabus. In order to earn an A, this class requires a TREMENDOUS amount of work and the standards I set for achieving an A are very high. However, at the end of the semester, I guarantee that you will finish this class having LEARNED a lot. This will be practical information that you can use in your daily lives and your job interviews, not abstract information that you will forget as soon as the class is over. Students must sign a syllabus acknowledgement form and team member contract. Students are required to study assigned chapters prior to class and complete the assigned exercises in a timely manner. Two full letter grades will be deducted on all late assignments. Please follow the instructions given for each assignment (ask if you are unclear). Grade Composition Grading Scale Professionalism 10 pts A 90 - 100 Individual Case Analysis 20 pts B 80 - 89 In-class Assignments/Homework 15 pts C 70 - 79 Team Strategic Plan 20 pts D 60 -69 Individual presentation 10 pts F 59 and below GLO-BUS Simulation 20 pts Indirect Assessment Measures Ethical Understanding 5 pts Class Discussions Total 100 pts In-class Analyses Any student caught cheating on any course assessment tool will receive a grade of “F” in the course. Professionalism

! Professional behavior is required and encompasses all of the following: attendance, participation, preparation, initiative, etc. (see rubric on Blackboard).

! Class attendance AND participation are required. The school’s attendance policies will be strictly enforced. An absence is considered excused only when the proper university documentation is presented within two weeks after the absence. Each student may use one (1) unexcused absence without penalty; after which, 5 points will be deducted from your overall grade. You will receive an “F” in the course on your 4th unexcused absence. If you are absent during your presentation times, you will receive a grade of “F,” which will lead to 0 points for the project grade. Tardiness is unacceptable. Two tardies will result in 5 points being deducted from your overall grade. If you are absent, you are still responsible for all work given in class. Late entrance into class is not acceptable. Late entrance is a distraction to your colleagues and will not be tolerated. Please be considerate of your colleagues.

! No cell phones! If a student’s pager, cellular phone, PDA, or electronic device goes off during class, 5 points will be deducted from your overall grade.

! Students must abide by the Dress Code; students not adhering to Dress Code are subject to points being deducted from their overall grade.

! All students are expected to contribute meaningfully to class discussions. Doing coursework other than that of this class will result in points being deducted from your overall grade.

Violation of these policies will negatively impact your grade in the class. Class participation will be assessed based on my assessment of your interest and understanding in the course as demonstrated through your presence and active contribution to class discussion. During each class session, we will discuss theory, current events, and the assigned exercises. Therefore, you must be prepared to contribute to the discussion. Reading the assigned readings, as well as being abreast of current business issues, will prepare you to actively participate in class. You should read business periodicals and come to class prepared to discuss a current event that relates to the topic being discussed. Participation in this course is graded as follows:

Poor Demonstrates consistently poor attendance and poor preparation; may be disruptive in class and hinder the learning of others; consistently fails to participate in class activities.

Demonstrates inconsistent attendance, timeliness, and/or preparation in class activities; may be disruptive in class; is frequently not prepared; sporadic participation in other class activities.

Demonstrates consistent attendance and preparation; and occasionally participates in class discussions and on line postings.

Demonstrates consistent attendance, preparation, and participation in all class activities and discussions; occasionally demonstrates insight by asking questions or making statements that add to and facilitate the class discussion either in class or on-line.

Excellent

Demonstrates consistent attendance, preparation, and participation in all class activities and discussions in class and on-line; consistently demonstrates insight by asking questions, making statements that add to and facilitate class discussion, builds upon others’ comments both in class and on-line.

Individual Case Analysis You will complete one case analysis for grading purposes. You will be expected to use the materials in the text book, class discussions, the case analysis grading rubric (on Bb), and the strategic outline (on Bb) to complete your case analysis. Please refer to the strategic outline and the case grading rubric for the format for your case analysis. Individual In-class Case Analyses We will analyze cases related to the course material in the text to provide you with a forum to apply the concepts and analytical tools that you have learned. The goals for the case discussion is to understand the strategic nature of the situation, define key issues, recognize critical assumptions/tradeoffs, and propose strategically sensible recommendations. In order to fully benefit from a case discussion you should come to class having read the case and ready to analyze and discuss it using the tools you have learned. As future managers, you should be prepared to make decisions without complete information and in environments of uncertainty. I would like to see that you have used the analytical tools discussed in the class—hence the process of arriving at the recommendations is as important as what you recommend. Team Case Analysis As much of the work done in today’s business world is conducted in teams, it is vital that you learn how to successful work as a team member. Therefore, the main goal of this project is for you to learn how to collaborate with others. The project will afford you the opportunity to draw upon others’ knowledge as well as your own to develop a work product. Each team member is expected to contribute his or her fair share to the successful outcome of the project. Teamwork is expected not groupwork. Every team member is required to present during their scheduled presentation. Teams are strongly encouraged to have creative presentations. The following will be assessed during presentations & class discussions: analytical, critical thinking, application, synthesis, communication (oral & written), leadership, decision-making, cooperative learning, & presentation skills. Teams will be selected on____________. If you are not present, it is YOUR responsibility to find a team that will accept you. Once teams have been selected, you will be considered a self-managing team. That means, that you will decide as a team what the roles and responsibilities of each team member will be (see Strategic Outline on Blackboard). Your team is responsible for drafting a team contract and submitting the signed contract to me by_____________. In this course, the individual and in-class cases assess your ability to apply the theory to a real life situation that is presented to you and the team project examines your ability to identify an issue and apply the theory. Therefore, this project will require you to find the issue and build a case by conducting research and collecting data. Research means gathering specific facts, figures, and numbers to support well-reasoned positions built on the analytical frameworks we will cover in class. You can conduct much of your research using the library’s on-line databases. Some of the databases you should use ABI/INFORM Complete, Business and Company Resource Center, Lexis Nexis Academic, Mergent Online, and Standard and Poor’s NetAdvantage. There are many other sources that are available to you through the library. Make sure you cite your sources and support every statement that you make. Show trends over time so that the data has a context in which to be interpreted. You need to know the facts and write about what trends are actually going on with all factors. Remember, research is vital. Rules to follow in formal writing assignments: 1) Do not use slang; 2) Do not end a sentence with a preposition (i.e., of, with, to, for, etc.); 3) Do not use contractions (i.e., can't, don't, etc.); 4) Do not reference Wikipedia.

The final report is due on________________ at the beginning of class. Each late day will cost the team two points off their final course grade. The final report should be no more than 10 pages excluding cover page, references and all supporting

tables and figures. There is no limit for supporting tables and figures. Please attach supporting documents as I need to know where the data come from. Grading will be based on the rubric posted on Blackboard. Your report will be judged on how well it analyzes the external environment (identifies opportunities and threats), assesses the firm’s current state (presents strengths and weaknesses, in terms of a firm’s resources, capabilities, core competencies, etc.), discusses prior or current corporate-level strategic actions of the firm (specific details about the pros and cons), and presents a convincing argument for the corporate-level strategic actions the firm should take (recommendations) in the future. Individual Case Presentation Each student will present a case analysis to the class. This presentation will encompass: problem/strategic issue identification, strategic recommendation, implementation plan, evaluation and control strategy, contingency plan. This presentation is based on the individual case analysis assignments. GLO-BUS simulation This is a business strategy computer simulation where the class is divided into teams (# of students/4). Each team will run a digital camera company and be responsible for making strategic decisions for the company on a weekly basis. There will be two practice sessions and ten competition rounds. At the end of the semester, there will be a “winning” team from the class. In addition, all of the teams will be ranked against other students at other universities participating in the simulations. The objective of this simulation is to allow students to see how strategy implementation affects the bottom line. BEHAVIORAL NORMS

1. Individual Participation: You are expected to come prepared to ask questions that add to your understanding of the course materials as well as that of your fellow students. You will be asked to complete some assignments that are not graded. If they are completed, you will be one step further along on your personal journey toward enlightenment. What an incentive system! 2. "New Business": Each class will begin with a poll of new business items. These are brief ("sound bite") reports on events (in the news--front page, business, or sports section; SBI/FAMU; your personal experiences) pertinent to strategic management. I expect each class member will make at least one contribution to New Business during the semester. 3. Readings: You are expected to read all assigned readings and while doing so, you should continually ask yourself the following two questions:

(a) Do I understand the theory and/or principles of this material? (b) So what? What are its implications? How would I apply this as a manager?

4. You are asked to actively participate by raising these questions as well as others during our class time and/or on-line via the class discussion board. 5. All assigned readings should be completed prior to the class for which they are specified. Readings will be briefly reviewed to check for understanding at the beginning of each class. Be prepared to answer questions regarding the readings and more importantly to ask them. 6. Ethics: All work turned in must be original and your own. Plagiarism is a violation of the School of Business and Industry code of ethics and will be punished accordingly. Dress Code As a professional school, a dress code facilitates the overall professional development of students. The following clothing items or styles are inappropriate for students attending class: 1. Footwear: Bare feet, House Slippers 2. Pants: Pants or jeans with holes or cut out parts in inappropriate places 3. Skirts: Micro-mini skirts, shorts or skirts shorter than mid-thigh 4. Sleepwear, swimwear, dirty or very tight attire 5. Clothing with sexual, drug or violent graphics, themes or statements; derogatory or profane language 6. See through clothing or clothing that reveals undergarments 7. Provocative or revealing clothing that does not properly cover stomach, chest, breast, back, buttocks and/or pelvic areas,

(e.g., midriffs, mesh, netted shirts, tube tops, crop tops, spaghetti strap tops/blouses without a jacket) 8. Revealing piercings or tattoos on the stomach, chest, breast, back, buttocks and/or pelvic areas 9. Do-rags, skull caps*, baseball caps, hoods* or sunglasses*


Week of Topic, Assignment, Assigned readings 1/4 Orientation, Introduction to Strategic Management

What is Strategic Management? (Chapter 1) Gathering Strategy Information exercise (homework assignment)

1/11 Martin Luther King Convocation (mandatory attendance) – 1/11 Blackboard homework assignment Overview of Strategic Management & Analyzing a Case, Glo-Bus overview Team selection

1/18 Develop Vision and Mission Statements (Chapter 2) Evaluating Mission Statements exercise (in-class) Developing personal mission and vision statements (homework assignment) Business Ethics/Social Responsibility/Environmental Sustainability (Chapter 10) Ethics of Spying (in-class assignment) Database Orientation session (1/20) Glo-Bus practice round 1

1/25 External Assessment (Chapter 3) External Assessment exercise (homework assignment) Internal Assessment (Chapter 4) Internal Assessment exercise (homework assignment) Glo-Bus practice round 2

2/1 Strategies in Action (Chapter 5) Developing Alternative Strategies exercise (homework assignment) Glo-Bus competition begins (Round 6) Let the games begin!!!

2/8 Strategy Analysis and Choice (Chapter 6) Formulating Individual Strategies (homework assignment) Matrices for strategic decision making (in-class) Glo-Bus (Round 7)

2/15 Implement Strategies (Chapter 7) Understanding FAMU’s culture (team homework assignment) In-class implementation exercise Glo-Bus (Round 8)

2/22 Implement Strategies (Chapter 8) In-class implementation exercise (cont’d) EPS/EBIT analysis and Projected Financial statements (homework assignment) Glo-Bus (Round 9)

3/1 Strategic Review, Evaluation, & Control (Chapter 9) Evaluating FAMU’s strategies (in-class) Preparing a Strategy-Evaluation report (homework assignment) Glo-Bus (Round 10)

3/8 Spring Break 3/15 Global/International Issues (Chapter 11)

SBI and Foreign Country recruitment (homework assignment) Glo-Bus (Round11)

3/22 Team Case Presentations Glo-Bus (Round 12)

3/29 Team Case Presentations Glo-Bus (Round 13)

4/5 Individual Case Presentations Glo-Bus (Round 14)

4/12 Individual Case Presentations Glo-Bus (Round 15) Competition ends!!!

4/19 Glo-Bus team presentations 4/26 Ethical Understanding Assessment due * - ALL GLO-BUS decisions are final at close of business (5 p.m.) Wednesday of each week.

FAMU School of Business and Industry MAR 3023 Principles of Marketing

Fall 2011

“Marketing is everything and everything is marketing” ~ Regis McKenna ~

Mission: The mission of the School of Business and Industry (SBI) at Florida A&M University is to produce B.S. and MBA graduates capable of excelling as future leaders in global business, industry, and commerce. Professor: Daaim Shabazz, Ph.D. (pronounced da-eem sha-boz) Phone: (850) 599-8350 E-mail: [email protected] Office: SBI East Wing - Room 422 Classes: 2:00-3:15pm, 3:30-4:45pm (North Wing 116) Office Hours: MON-WED: 10:00-10:50am; 1:00-1:50pm TUE-THU: 11:00am-1:00pm

Course Description Catalog Description: This course centers on marketing theory, marketing management, sales management and market research. In addition, public and customer relations, advertising and distribution will be explored. Prerequisite: 60 semester hours (Junior status) Prerequisite Knowledge: ECO 2011&2013, ENC 1101&1102, MAC 1147 Core course: Yes Course restrictions: No Computer Use: e-mail, Internet, website (heavy use required) Modes of instruction: lecture (50%), audio/visual (25%), class discussion (15%) and group interaction (10%)

Course Objectives

Marketing is a fascinating field covering a vast array of disciplines. This course will expose the student to the foundation of what marketing is and how it is applied both at the micro and macro levels. We will examine the different branches of marketing and the everchanging developments in the fields. We will explore the different marketing models and how these are applied to different scenarios. We will also cover cutting-edge topics in international marketing, e-Marketing, CRM, advertising and marketing strategy. This course also enables students to analyze the strategic and tactical components of an effective marketing program by use of a common marketing approach throughout the class and provides students with an understanding of the role strategic marketing plays under varying competitive conditions by providing examples from a broad range of business conditions and types of businesses.

Required Materials

Text: Solomon, Michael R., Greg W. Marshall, and Elnora Stuart, Marketing: Real People, Real Choices 7th Edition, New Jersey: Prentice-Hall, 2012. (600pp, softback) ISBN-13: 978-0-13-605421-8. Textbook website: (www.prenhall.com/solomon) companion website Additional Resources: Advertising Age, MarketingProfs.com, Direct Marketing News, American Marketing Association; Journal of Marketing, Journal of Marketing Research.

http://www.marketingpower.com/

http://oursbi.info/26594.html.


http://www.prenhall.com/solomon

http://www.adage.com/

http://www.marketingprofs.com/

http://www.dmnews.com/

Course Administration & Grading Criteria

Daily Attendance and Class Participation (10% of final grade) Appropriate behavior and attire is required and attendance will be taken daily. Extraneous activities during class will not be tolerated. Since FAMU has a mandatory attendance policy (3 absences constitute an “F”), you need to come to class ON TIME. Tardiness is not allowed. If you are absent, an excuse is to be furnished the day you return, or the earliest time an excuse is available. Acceptable excuses are for: personal injuries or illnesses, and family emergencies. PD activities, interviews, and extracurricular activities do not count as excusable absences. Do not schedule, interviews, trip, or appointments during class time, finals week, or else that will count as an absence. If you are absent, you are still responsible for all work given in class. When present, allow your classmates and the instructor to benefit from your knowledge and opinions. Feel free to ask questions. Lastly, each student is encouraged to visit privately with instructor during office hours, or send e-mail after office hours. No cell phones or laptops used in class! Do not leave the room while class is in session. If you must, be respectful. Do not do homework from other classes in my class or you will be asked to leave. Assignments (35% of final grade) This class will have five writing assignments. There will be three journals (5%) and two team-oriented assignments (10%). The journals shall pertain to a selected marketing topic and shall be summarized in a way to capture its essence. You are not to merely outline the article, but include your personal reflections as well. You will broaden your perspective on the world and be in a better position to critically analyze these events in the international sector. Prior to submission, the articles will be used for class discussion. Late assignments will not be accepted! If there are cases, they will pertain to an important topic dealing with the Marketing arena and will allow students to exercise their analytical abilities while applying theories learned in class with practical application. You will be required to adhere to a standard format for submission. Exams and Quizzes (30% of the final grade) There will be three exams of equal weight (10%). These exams will cover material introduced to the class in measured intervals. Subject material not covered in the book is a prominent part of class lectures, so take notes. Announcement of the exam and the material covered will be made at least a week prior to the date it is administered. The exams will be essay and multiple choice. Missed exams must be reported immediately!! Quizzes may be given (both announced and unannounced) and if missed, will not be made up. Oversleeping for an exam is no excuse… you will get a “0”. Keep pace with the instructor. Academic dishonesty is strongly discouraged and if you’re caught, you will be made to regret it for the rest of your life! Do not schedule a flight during finals week!! Marketing Plan (25% of final grade) The class will be divided into teams to construct a comprehensive marketing plan. A selected group leader will report to the instructor on the progress of the plan. Details will be provided. Grading Scale: 90 – 100 = A; 80 – 89 = B; 70 – 79 = C; 60 – 69 = D; Below 60 = F

Grading Policy & Learning Outcomes Outcomes Class Activities Critical Thinking/Analytical Reasoning - the ability to identify, isolate and find relationships among concepts or problems and to draw sound inferences from multiple perspectives

Class Discussions, Business Journals, Case Studies, Quizzes & Exams

Communication - the ability to influence and inform others through the effective presentation of ideas utilizing oral, written, and graphic expressions

Class Discussions, Business Journals, Group Assignments

Content/Discipline Knowledge – the ability to demonstrate discipline-specific knowledge and business sophistication and apply the in-depth content knowledge they have acquired to real business situations

Class Discussions, Business Journals, Quizzes & Exams

Ethical Understanding & Reasoning Skills - The ability to identify and evaluate ethical issues and develop a framework for making appropriate decisions across organizational environments

Class Discussions, Business Journals

Multicultural & Diversity Understanding - the ability to understand the importance of multicultural and diversity issues in business decisions

Class Discussions, Business Journals

IT Literacy, Understanding and Application - The knowledge of the core information technologies and the ability to apply technology to business

Group Presentations

Teamwork - The fundamental knowledge and understanding of team structures, processes, and methods

Group Presentations

Quantitative Understanding - The ability to judge which information is appropriate to different decision-making situations; Knowledge of the critical quantitative models appropriate to a decision

Group Projects

Course Topics Chapter 1 – Welcome to the World of Marketing: Creating and Delivering Value Chapter 2 – Strategic Market Planning: Take the Big Picture Chapter 3 – Thrive in the Marketing Environment: The World is Flat Chapter 4 – Marketing Research: Gather, Analyze and Use Information Chapter 5 – Consumer Behavior: How and Why People Buy Chapter 6 – Business-to-Business Markets: How and Why Organizations Buy Chapter 7 – Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management Chapter 8 – Create the Product Chapter 9 – Manage the Product Chapter 10 – Services and Other Intangibles: Marketing the Product that isn’t There Chapter 11 – Price the Product Chapter 12 – Catch the Buzz: Promotional Strategy and Integrated Marketing Communication Chapter 13 – Advertising, Sales, Promotion and Public Relations Chapter 14 – Personal Selling, Sales Management and Direct Marketing Chapter 15 – Deliver Value through Supply Chain Management, Channels of Distribution and Logistics Chapter 16 – Retailing: Bricks and Clicks

Calendar

(IMPORTANT NOTE!! Schedule subject to change)

August 29 – Dissemination of syllabus. 31 – Chapter 1, “Welcome to the World of Marketing.” September 2 – End of Add/Drop period. 5 – NO CLASS (Labor Day). 7 – Begin Chapter 2, “Strategic Market Planning”. Journal Assignment (first of three due on

September 19th). 12 – Begin Chapter 3, “Thrive in the Marketing Environment: The World is Flat.” 14 – Finish Chapter 3. Video. 19 – Journal #1 due (International Marketing). 21 – Exam #1 (Chapters 1-3) 26 – Begin Chapter 4, “Market Information and Research” 28 – Begin Chapter 5, “Consumer Behavior”. October 3 – Finish Chapter 5. 5 – Begin Chapter 6, “Business-to-Business Marketing” 10 – Finish Chapter 6. 12 – Review Chapter 7, “Sharpening the Focus: Target Marketing Strategies and Customer

Relationship Management” 17 – Finish Chapter 7. 19 – Exam #2 (Chapters 4-7). 24 – Chapter 8, “Creating the Product”. Journal #3 due (New Product Development) 26 –Chapter 9, “Managing the Product.” 28 – LAST DAY TO WITHDRAW 31 – Chapter 9, “Creating the Product.” November 2 – Continue Chapter 9. 7 – Chapter 10, “Services Marketing”. 9 – Continue Chapter 10. 14 – Chapter 11, “Pricing the Product”; discussion of group projects. 16 – Begin Chapter 13, “Advertising and Public Relations.” 21 – Finish Chapter 13; Journal #3 due (Advertising) 24-25 – (Thanksgiving Break) 28 – Chapter 16, “Brick and Clicks” 30 – Final Exam (Chapters 9-13) December ! 5 - Group presentations. ! 7 – Group presentations.

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Florida A&M University School of Business and Industry SERVICES MARKETING Course MAR 4841 Fall 2011: Cintas, Inc., Committed

Corporate Partners- Chemical Products Investigation

Instructor: Dr. Roscoe Hightower, Jr. Office: Room 406 School of Business & Industry East Wing Office Hours: TTH 10-11am Only or by appointment e-mail: [email protected] Telephone: (850) 599.8335 Students whose names do not appear on the class list will not be permitted to participate (take exams or receive credit) without first showing proof of registration by 09/06/11. SBI MISSION STATEMENT ”The mission of the School of Business & Industry (SBI) at Florida A&M University (FAMU) is to produce graduates capable of excelling as future leaders in global business, industry, and commerce… SBI also aspires to be recognized nationally and internationally as a preeminent center of excellence in business.” View the entire SBI mission, values, and vision statements at the following link http://famu.edu/sbi Prerequisites Successful completion of MAR 3023, or Dr. Hightower’s signed permission. FALL 2011 students must sign the Cintas, Inc. Confidentiality and Nondisclosure Agreement and return to Cintas, Inc. c/o Dr. Hightower prior to 9/6/2011. If you do not sign the confidentiality agreement, then you will not be eligible to successfully complete this course during the fall 2011 semester, and should drop this course immediately. Course Objectives The objective of this class is to introduce the participant to the marketing of services. The intent of this course is to introduce, discuss, and analyze several topics important to service businesses. After completing this course, students should be able to:

• Understand the unique challenges involved in marketing and managing services.

• Identify differences between marketing in service versus manufacturing organizations and understand how “service” can be a competitive advantage in manufacturing organizations.

• Identify and analyze the various components of the “services marketing mix” (three additional P’s)

• as well as key issues required in managing service quality. • Appreciate the role of employees (and often customers) in service

delivery, customer satisfaction, and service recovery. • Appreciate other key issues in service businesses, such as

managing supply and demand, the overlap in marketing/operations/human resource systems, and relationship management.

• Build upon important workplace skills (e.g., cooperation, teamwork, meeting deadlines, report writing) through active learning activities and other classroom exercises.

Course Objectives Continued

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• Become better, more aware, and maybe less naive services

consumers. • Enjoy themselves while accomplishing all of the above.

Additionally, the course assignments are designed to continue to improve students’ verbal, written, and thinking skills in preparing them for positions in the business world. This is an official “Hybrid Class” sanctioned by the SBI Dean and Florida A&M University. Meaning, but not limited to this class will be facilitated through electronic means and technology to enable learning to take place both from a traditional and distance learning setting. This is an experimental course with a great deal of potential learning exposure for the students enrolled. For example, our corporate partner for the semester (i.e., Cintas) will at the appropriate time be able to provide the students with first hand direct corporate feedback on real world corporate issues via things like discussion boards that are part of the course. In addition to real time lectures to the class as well as feedback on the students’ case presentations.





ADA Compliance

To comply with the provisions of the Americans with Disabilities Act (ADA), please advise instructor of accommodations required to insure participation in this course. Documentation of disability is required and should be submitted to the Learning Development and Evaluation Center (LDEC). For additional information please contact the LDEC at (850) 599-3180. Academic Learning Compact The School of Business and Industry has identified five outcomes that are desired in each student who graduates from the program. Students majoring in business administration should become familiar with these outcomes and methods that will be used to assess them. 1. Communication Skills: Graduates of the SBI Program will demonstrate proficiency

in oral and written communications. Direct Measure: Students will receive a mean score of 70% in oral and written communications projects in this course. Indirect Measure: Oral and written communication skills of the graduates will be evaluated during their in class presentation.

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2. Critical Thinking Skills: Graduates will demonstrate the ability to use critical and strategic thinking in analyzing, synthesizing, and evaluating various types of service organizations, reports and research publications.

Direct Measure: Students will earn a mean score of 70% or better on coursework and assigned learning activities. Indirect Measure: Graduates’ critical thinking skills will be evaluated using feedback provided by companies that regularly hire SBI graduates.

3. Specific Content Knowledge: Graduates will demonstrate an understanding of knowledge, concepts and skills necessary to obtain entry-level positions in business.

Direct Measure: Students will earn a mean score of 70% or better on coursework and assigned learning activities. Indirect Measure: Graduates’ specific content knowledge skills will be evaluated using feedback provided by companies that regularly hire SBI graduates.

4. Advancement to Graduate or Professional Programs: Graduates will pursue opportunities for graduate and/or professional education.

Direct Measure: Those graduates that are interested in obtaining advanced or professional degrees are capable of entering those programs. Indirect Measure: Graduates score the necessary minimum entrance exam scores.

5. Technology Literacy: Graduates will demonstrate proficiency in the use of presentation, spreadsheet programs, Internet, and current word processing technologies.

Direct Measure: Students will earn a mean score of 70% or better on material that incorporates the Internet, examinations, research, tests and projects utilizing Excel, PowerPoint, MS Word, and other software programs. Indirect Measure: Companies continuing to hire SBI graduates given students’ experience level with the Internet, Excel, PowerPoint, MS Word, and other software programs.

Course Description Why study services marketing? The U.S., as well as much of the world economy, is dominated by services. In the U.S. approximately 75% of the labor force, 70% of the GNP, 45% of an average family’s budget, and 32% of exports are accounted for by services. Yet, business school courses traditionally have focused on the manufacturing sector of the economy. This course is designed for students who may be interested in working in service industries and will address the distinct needs and problems of service firms in the area of marketing. The primary theme of the course is that service organizations (e.g., banks, educational institutions, hospitals, hotels, professional services, transportation companies) require a distinctive approach to marketing strategy, both in its development and execution. The course will build on marketing concepts from other courses (i.e.,MAR3023) to make them specifically applicable in service industry settings. A second theme of the course focuses on the role of service in manufacturing businesses. This course will suggest ways that firms in the manufactured goods sector might use “service” as a primary source of competitive advantage.

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This course won’t enable students to step directly into the role of Vice-President of Marketing at a Fortune 500 service company. It will, however, help students to gain an understanding of services marketing issues and provide a good foundation for other marketing classes and future business endeavors (i.e., entrepreneurship, professional selling). The class is conducted in seminar Hybrid-format which means that class discussions will be interactive and that class participation is anticipated and required in order to pass the course. Time will be specifically devoted to the discussion of the topics listed on the schedule, however, the class discussions will not necessarily be limited to these issues. Guest lecturers/executives from Cintas, Inc. will be a significant part of this semester’s classes on September 15, 20, and December 1, 2011. These visits should enable the student, if successful, to interview for internship and permanent placement opportunities with one of America’s leading service firms. Class Participation Class Participation is expected and required. Simply showing up is not considered “passing” performance. It is the quantity and quality of your input that will be assessed. You should read all assignments prior to class and be prepared to discuss them in detail. On a scale of zero to 100, the students’ grade starts at zero and is enhanced based on their participation in classroom activities (i.e. Cintas, Inc. case preparation and competition). This grade is subjective in nature and is based on the professor’s assessment of the students’ preparedness, participation, and attitude toward class assignments, activities, discussions, etc (i.e., especially the Cintas case competition). Likewise, I would expect to see everyone enrolled in this course signed up for, participate in, and perform well in an internship and or permanent placement interview with Cintas Inc., during their visit during the 2011 Career Exposition, and their return visit later in the semester. Course Materials Text: Lovelock, Christopher; Jochen Wirtz, and Patricia Chew Essentials of Services Marketing, Prentice Hall Pearson, 2009, Singapore, ISBN: 981-06-7995-5. Readings- Various Articles some of which are identified on page 6 of syllabus Course Requirements Grading

COURSE EVALUATION & CLASS POLICIES Your grade in this course will be based on two examinations, a group project, homework assignments and class participation. The approximate weighting for these grading criteria are as follows: First Exam 20% Second Exam 20% Homework & Quizzes & Discussion Board 10% Midterm Cintas Project Presentation 15% Final Cintas Project Presentation 25% Class Participation 10% 100%

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The Honor Code will be strictly followed. Cheating and/or dishonesty will result in the receipt of an “F” for the course and charges filed with the University for expulsion from school. Exams Two in-term exams and an optional comprehensive final exam will be given. No make ups, early or late exams will be given. If an in-term exam is missed for any reason the lowest test score will be doubled and replace the missed exam. It is recommended that you start the semester with really good test scores in preparation for the normal end of semester difficulties in other classes. The examinations may consist of multiple choice, fill in the blank, short answers, and essay questions. The exams will cover the text material (Lovelock, Christopher; Jochen Wirtz, and Patricia Chew Essentials of Services Marketing 2009) plus additional material covered in class. The exams will be accessible on line. No make up exams will be given. In case an exam is missed the professor will replace the missed score with the lowest test score. You must take at a minimum one in semester exams in order to have a chance at passing the course. Note: If you miss two in semester exams you should withdraw from class in order to avoid receiving a failing grade. Grades are earned as specified by the Florida A&M University student Handbook (90 and Above-A, 80-89 B, 70-79 C, 60-69 D, 59 and Below-F). Cintas Active Learning Initiative Services Project Fall 2011 Must Complete, Sign, and Return the attached Cintas, Inc. Confidentiality and Nondisclosure Agreement to Cintas, Inc. c/o Dr. Hightower no later than 9/2/10. Project/Presentation - You will be responsible for researching "Cintas and its new Chemical Cleaning Products”. You will be graded on an oral fifteen minute in-class presentation and a fifteen page typed double spaced well-cited research paper in APA format (see reference librarian for information on the American Psychological Association (APA) format). You will be graded on content, thoroughness, style, delivery, and a written presentation outline. This is a winner take all Team Competition. More at a later date on the prizes available from Cintas and SBI (i.e., bragging rights, implementation of winning team's suggestion, awards, potential internship and permanent placement opportunities-depending on your individual performance in the interview process and screening results, winning team presents to COO of Cintas, Inc. on December 1, 2011). Detailed outlines are due at least one class period prior to the presentation date. Late assignments will not be accepted. Midterm case presentations are in October (i.e., Full Dress). This means that on or about the first week in October, 2011 detailed paper/presentation outlines are due. All final case papers are due at the beginning of class the week prior to Thanksgiving. Presentations (i.e., Full Forum Dress) will begin on the week after Thanksgiving (15 minute full multimedia, professional format) and conclude when the last group presents. You are to self-select into four person teams (no team can have more than four members). You have until Friday September 2, 2011 to submit your team to the professor via a Microsoft Word attachment to an email. The professor will verify and finalize the teams. These teams will be permanent for the entire semester and will account for 40 percent of your final grade, thus MAKE WISE DECISIONS! Class time will be provided to facilitate group cohesion, bonding, and dynamics on occasion. You should make good use of this time given for this very demanding project. Cintas will be participating with

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us throughout the semester (i.e., guest lecturers/executives from Cintas, Inc. will be a significant part of this semester’s classes on September 15, and December 1, 2011) and will participate in the final group presentations. Needless to say, this is a high visibility, high importance, potentially career establishing opportunity! Hints For Success • Show up and pay attention - don’t read, yak, or otherwise be rude! • All assignments must be typed using 12-point typeface. • Start your research assignment no later than the second class meeting. • Remember everything that you read applies to every test and all research

assignments. • Read each assignment prior to lecture and discussion in class. • Review exams in Dr. Hightower’s office after each exam. • Win the Cintas Experiential Services Project Competition • Interview with Cintas, Inc. Selected Readings

• Hightower, Jr., Roscoe (2003), “Framework for Managing the Servicescape: A Sustainable Competitive Advantage,” Marketing Management Journal, 13(2), 84-95.

• Hult, G. Tomas M. (1999), “Sustainable Competitive Advantage in the Global Marketplace,” Marketing Management Journal, 9(1), 8-13.

• Cronin, J.J.; Michael Brady; Richard Brand; Roscoe Hightower and Don Shemwell (1997), “The Role of Service Value in Consumer Decision Making: A Cross-Sectional Test of the Effect on Purchase Intentions and of Alternative Models,” Journal of Services Marketing, 11(6), 375-391.

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TENTATIVE SCHEDULE (8-30-11)

DATE TOPIC ASSIGNMENT AUG 30

Introduction to the Course & Lecture 1 on “Introduction to Services”

Chapter 1 Get Into Groups, Study Cintas

SEP 1 Lecture 1 on “Introduction to Services” Chapter 4, Study Cronin 1997

6 Start Chapter 4 “Developing Service Products: Core and Supplementary Elements”

Read chapter 6, Study Cronin 1997

8 Lecture on Chapter 6 “Setting Prices and Implementing Revenue Management”

read chapter 6, Study Hult 1999, Cintas

13 Review Chapters 1, 4, 6, Cronin 1997 & Hult 1999

Read Chapters 1,4,&6

15 Cintas partners deliver company profile, information relevant to the charge, and the charge itself!

Ask Discussion Board questions about project

20 EXAM 1 Chapters 1, 4, 6, and assigned readings (Online in SBI Computer Lab During Class time)

Start Chapter 8 Designing & Managing Services Processes, Ask Discussion Board questions project

22 Lecture on Chp 8 “Designing & Managing Services Processes” (Group Elluminate Lecture no in class meeting)

Read Chapter 9

27 Lecture on Chp 8 completed Start on Chp 9 “Balancing Demand Against Productive Capacity”

Read Chapter 10, Ask Discussion Board questions about project

29 Complete Chp 9 Start Chp. 10 “Crafting the Service Environment”

Read Hightower 2003

OCT 4

Finish Lecture on Chapter 10 and Hightower 2003

Group Meetings

6 EXAM2 Chapters 8, 9, 10, and Hightower 2003 (Online SBI Computer Lab During Class Time)

11 Group Research in Coleman Library Cintas Industry-During Class time

Discussion Board questions

13 Presentation Outline 1 Due electronically, Group Research in Coleman Library Cintas Industry –During Class time Hightower travels to IN

Read Chapter 12 Discussion Board questions

18 Lecture on Chap. 12 Managing Relationships and Building Loyalty

Group Meetings/practice

20 Groups Present to Cintas Partners via Eluminate & get feedback- During Class time

Groups practice, Read Chapter 13

25 Groups Present to Cintas Partners via Eluminate & get feedback- During Class time

Groups practice, Read Chapter 13

27 Lecture Chp. 13 “Complaint Handling and Service Recovery”

Read Chp. 15

Nov 1 Lecture Chp. 15 “Organizing for Change Read Chapter 15

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Management and Service Leadership” NOV3 APA Lecture via Elluminate with Tiger Swan In Class Meeting 8 General Feedback on Interviewing Skills from

SBI Career Development Office- Kelvin Farmer

Discussion Questions Online

10 Lecture Chp. 15 “Organizing for Change Management and Service Leadership”

Discussion Questions Online

15 Group Paper Write Up- During Class time Discussion Questions Online



24 Thanksgiving Holiday 29 Group Presentations Practice In Class DEC 1

Group Presentations Practice In G-12 North

6 Presentation To Cintas COO & Lunch with the Boss

Services Class Done

8 Last day of classes Wrap up Services Class Done