In the Fitness Industry, How Do We Know Our Customers?

How We Know Our Customers

• Gender

• Age

• Family Members

• Address

• Household Income

• Profession

• Weight & BMI

• Participation in Programming or Sport

How We Identify our Customers Determines How We Provide Services.

• Senior Citizens Programs

• Athletic Programs

• Weight Loss Programs

• Competitions

• Women’s Only Programs

We Also Provide Services to Attract Different Types of Customers

• Add a Senior Program to attract more Seniors

• Add a Dietician to attract more weight loss customers

80% of Americans Identify Themselves As…(she was too PC or afraid to say it!!) CHRISTIANS!

About the American Christian Consumer

• Spend $4.63 Billion in Christian products annually

• More Likely to be Women at 60.2%

• 35 Years+

• Married Home Owners

• Average or Above Average Income

• Don’t Mind Spending More For Quality

Is This A Customer You Want?

A Developing and Growing Market

• According to Michael Zigarelli – dean of the School of Business at Regent University,

“consumer purchases of religious products are growing

faster than overall retail industry”

About The American Yoga Market2012 Yoga Journal Study

• 20.4 million or 8.7% of Americans practice yoga (up from 15.8 million in 2008)

• 82.2% are women• 48% have household incomes of $75,000 +• 31% have $100,000+ household income• $10.3 billion is spent annually on yoga

products and programming http://www.yogajournal.com/press/yoga_in_america

More About the Growing American Yoga Market

• Nearly half of these yoga consumers have been practicing yoga for less than two years which means they are still exploring the type of yoga that is best for them and not committed to one sort of yoga practice.

• Of the current non-practitioners, which is 91.3% of Americans, 44.4% call themselves “aspirational yogis”—people who are interested in trying yoga.

• Yoga is now considered the fasted growing sport in America with a 29% increase of practitioners since 2008.

Comparing Christian & Yoga Markets

Christian Market• Spend $4.63 Billion in

Christian products annually• 80% of Americans (75% are

interested in nontraditional methods to express faith)

• 60.2% are Women• 35 Years+• Married Home Owners with

Average or Above Average Income

• Don’t Mind Spending More For Quality

Yoga Market

• Spend $10.3 Billion on yoga products & programs annually

• 8.7% of Americans (40% want to try)

• 82.2% are Women

• 25 Years +

• 79% $75K+ household income

• Don’t Mind Spending More For Quality

Combined Christian & Yoga Markets• Both are Not Fully Developed

• Both are Actively and Rapidly Growing

• Both are Women Dominated (remember women spend

80% of money)

• Both Markets Can Afford Their Merchandise

How Do We Capture This

$10.4 Billion + $4.63 Billion

Market?

How Does Benefit Your Business?

• *NEW* & Inspirational Experience for ALL

• Develops point of interest and relationship for the Christian Consumer

• Spiritually Meaningful Workout Experience

• Brand recognition through Home Exercise DVD “Perfect Peace”, Christian Yoga Retreats and other products

• Is a proven successful group fitness program that involves 20+ years industry research

Quality Programming

Marketing

Meaningful Music

Science of Workout

Instructor Technique

Instructor Cueing

Instructor Connection

Fresh Marketing

Instructor Development

Elements of A Successful Workout

Program

Passio

n

The Instructor Programming Marketing

• Passion = Long Term Success in your facility.

• Instructors are trained in a 1 day live session on technique, cueing and connection along with a variety of additional components.

• Instructors are expected to learn and present the pre-choreographed classes.

• On going daily, monthly and quarterly support and resources are provided to the instructor through the instructor program.

• Science of a workout comes together with meaningful music through thoughtful choreography which is redesigned every 3 months keeping brand consistency in mind.

• Sessions accommodate all levels and use the most up to date research to get desired results.

• Beautiful, meaningful and often familiar Christian music is licensed by SHMILY Productions LLC for you to use in class.

• New, fresh and interesting marketing materials are essential to keep the interest of consumers and recruit new consumers.

Passio

n

What Consumers Want• Consumers are becoming ever busier and struggle to

cope with their inner selves. • Consumers are eager to invest in products and

programs that alleviate their anxiety and provide meaning.

“This is my favorite class, it keeps me grounded and I never miss. Thank you Tara for all you do, it means so much to me.” Dawn

“This class is very enjoyable. It's the calm after my busy week. It gets me started for the weekend. Always enjoyable--LOVE IT!” Debbie

Give Them What They Want

• Spirit of Heaven Christian Yoga provides a unique opportunity to guide today’s busy Christians in finding inner peace through God while promoting health and socialization.

Be a Part of Developing the Market

• It is my goal to see Spirit of Heaven Christian Yoga become the leading provider of Christian Yoga products and programming that is trusted and relied upon for effectiveness and quality by Christians, Churches and Wellness Facilities across the U.S. and beyond.

How To Get Started

• Instructor is Trained to teach Spirit of Heaven Christian Yoga for $225 (Early Bird Discount $199 until 12/31/13)

• Instructor Joins the Instructor Program at $25/Month (Fee will be reduced to $20/Month after sending a DVD of him or her teaching class). Instructor is an Independent Contractor with a 30 day cancellation policy.

Benefits of the Instructor Program

• Fresh and Exclusive Professional Yoga Routines masterfully polished with new music EVERY 3 MONTHS.

• New and Inspirational Marketing Materials EVERY 3 MONTHS.

• Fresh ideas and inspirations for Christian Meditations MONTHLY.

• Live Continuing Education Sessions MONTHLY

Register Today

Receive 3 FREE Months of Subscription to the Instructor Program (available after training

2/1/13).

Thank You for Your Time

Questions????