financially sustainable public bike sharing - amit bhatt - embarq india - transforming...
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Financially sustainable public bicycle systems !
Transforming Transportation 2013!
! Presented at Transforming Transportation 2013!
! Amit Bhatt!! Strategy Head, Urban Transport!! EMBARQ India!
Transforming Transportation 2013!
Parallel Session 1A!
Financially sustainable public bicycle systems !Amit Bhatt!
Strategy Head – Urban Transport !!
Rapid Urbanization!
Source: McKinsey, 2010
Accelerated Motorization!
Source: IIHS, 2011
Resources are constrained!
! The National Urban Transport Policy (NUTP, 2006) !! Emphasis on movement of people rather than vehicles !! Equitable allocation of road space!!
! The National Mission on Sustainable Habitats (NMSH, 2009) focuses on the greater use of non-motorized transport an important strategy for reducing GHG emissions!! Launching a public cycle program on PPP!! …!! …!
Program Initiatives !
! Flexible personal private system!
! Dense network of cycles!! Strong identity !! Encourage short trip lengths!! Cycles are not tied up with
stand !! Use of IT !
What is bike sharing !
Role of Bike Sharing !
Adopted from: Quay Communication Inc. 2008. Trans Link Public Bike system Feasibility Study, Vancouver
Evolution of Bike Sharing Program!
Global Trends in Bike Sharing !
Bike Sharing Program Size !
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
No of cycles
Hangzhou PBS
Paris: Velib
Barcelona: Bicing
Kaohsiung: C-‐Bike
Berlin: Call-‐a-‐Bike
Lyon: Velo’v
Montreal: BiXi
Washington: Capital BikeShare
! Ministry of Urban Development (MoUD), Government of India organized the first national consultation meeting in June 2011 and constituted the following subgroups: !
!! Sub-group 1: National Policy for promotion of Non-
Motorized Transport in Indian cities!! Subgroup 2: Toolkit for Public Bicycle Scheme
projects!! Subgroup 3: Product design and Specifications for
the Public Bike Schemes in India!! Subgroup 4: Financing Public Bicycle Schemes !
MoUD Initiative on Bike Sharing !
Sub Groups Recommendations!
! Launched in October 2011!! 3 Stations with 6 docks each) !! 2 stations added in 2012
(near Metro stations)!! Limited registration !! Too small to really make any
impact!! Scalability !
Atcag – Banglaore !
Nama Cycle – Bangalore !
Capital and O&M Cost !
70%
17%
6% 5% 2%
StaMon setup
Cost of Bikes
OperaMon setup
CommunicaMon
AdministraMon
30%
22% 20%
14%
13% 1%
RedistribuMon
Bike Maintenance
StaMon Maintenance
Back-‐end system
AdministraMon
Replacements
Capital Cost in a Typical PBS System O&M Cost in a Typical PBS System
Details Lyon Paris Washington Montreal Hangzhou Number of
Bikes 1,000 20,600 500 2,400 60,000+ Capital
Cost /Bike $4500 $4400 $3600 $3000 $1300 Operation Cost /Bike $1500 $1944 $1600 $1200 $900
! Annual Subscription !! Temporary Subscription !! Bike Usage !! Advertisement !! System Sponsorship !! Parking Fee !
Revenue !
Cost Revenue
! Many systems charge no money for first 30 minutes, in China the system is free for first hour !
! About 95% of the system usage in China is free !
! Mysore has been recommended for taking up the Scheme under GEF Grant!
! Grant will be utilised for technology, rolling stocks etc !
! Infrastructure will be developed by city / state agency !
! Operation may be done by private agency!
! Technical Studies underway !
Mysore Bike Sharing Project !
Model Concession Agreement !
Integration with Existing System !Indore !! Bicycle mode share – 20% !! 2000 Bicycle Rental +
Repair Shops!! Average 60 Bicycles / shop!! Shops in business for 20yrs!! Store Hours - 7 AM to 9 PM!! Bicycles rented to familiar
people!ECONOMICS Costs Bicycle – $70 Shop Rental – $30 Repairs/Maintenance – $2 (Per month per rental bicycle)
Revenue per bicycle Rent – $5 Repairs/Maintenance – $1 Income – $3.5 per bicycle
Transforming Transportation 2013!
! Co-organized by EMBARQ and The World Bank!! More information at:!! EMBARQ.org!! worldbank.org/transport!
! Questions? Comments? Contact us at [email protected]!! Follow us on Twitter: @EMBARQnetwork!
Transforming Transportation 2013!