Gulfood 2007 – The 12th Gulf Food, Hotel and Equipment Exhibition and Salon Culinaire

19 – 22 February 2007 Dubai International Convention and Exhibition Centre

GULFOOD 2007 COMPLETE POST SHOW REPORT

www.gulfood.com

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Gulfood 2007 Facts and Figures: Name/ Description:

GULFOOD 2007- The 12th Gulf Food, Hotel, and Equipment Exhibition and Salon Culinaire

Dates: 19-22 February 2007 Venue: Dubai International Convention and Exhibition Centre Halls: Zabeel Hall, Halls 1, 2, 3, 4, 4A, 5, 6, 7, 8 and The Pavilion Type: International and Trade Only Exhibition Frequency: Annual Show Size: 50,295 sq.m. gross/ 29,708 sq.m. nett # of Companies/ Exhibitors:

1,539 direct exhibitors Total of 2,471 companies represented

Specialised Sectors:

Food and Drink: Zabeel Hall, Halls 1, 2 and 3 Food Processing, Packaging and Labeling Equipment: Hall 4 Foodservice and Hospitality Equipment: Halls 4A, 5, 6, 7, 8 and The Pavilion Salon Culinaire: Hall 8 and The Pavilion

Website: www.gulfood.com

Organiser: Dubai World Trade Centre L.L.C.

Exhibitor Profile:

EQUIPMENT & SERVICES • Bakery and Confectionery Products/Equipment • Catering/ Kitchen Equipment • Coding and Measurement Equipment • Food Packaging and Labeling • Food Processing Machinery • Hospitality Technology/ Equipment/ Supplies • Food Processing • Foodservices • Refrigeration Equipment • Hotel Supplies and Services • Shop fittings/ Display/ Retail Supplies • Storage Systems • Tableware and Accessories • Vending Machinery FOOD & DRINK: • Coffee and Tea • Drinks (Non-Alcoholic) • Food Ingredients • Seafood • Food • Frozen Food • Dairy Products • Organic and Fresh Produce • Frozen and Chilled Foods • Meat and Poultry • Halal Food • Health Food • Speciality and Fine Foods • Snacks and Fast Food • Canned/ Processed Food

Visitor Profile:

• Agents • Airlines • Armed Forced • Bakeries • Civil Defense • Cafés • Clubs and Bars • Contract Caterers • Distributors • Duty Free • Food Manufacturers and Producers • Groceries and Convenience Stores • Education and Government Bodies • Hotels • Hospitals • Importers/ Traders • Municipalities • Restaurants • Retailers • Resorts • Supermarkets/Hypermarkets • Wholesalers

Special Features:

Emirates International Salon Culinaire Organiser: Emirates Culinary Guild (ECG) Dates: 19-22 February 2007 Location: Halls 8 and Pavilion Description: Competitions and activities for chefs from around the world Website: www.emiratesculinaryguild.com The 2nd Dubai International Food Safety Conference Organiser: Public Health Department of Dubai Municipality Dates: 20-22 February 2007 Location: Sheikh Maktoum Hall Description: Discussion focused on crucial issues the food safety industry is facing today.Halal Industry Dialogue Organiser: KasehDia Sdn Bhd / Halal Journal Dates: 21 February 2007 Location: Ajman Room D Description: An interactive seminar with an international team of halal industry experts.

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Gulfood 2007 Visitor Information: • 37,618 total trade attendees • 40 % came from outside of the UAE • International Buying Delegations from: Over 30 countries including Armenia, Canada, Egypt, India, Jordan, Kenya, Latvia, Malaysia, Morocco, Philippines, Russia, Sudan, Thailand, Tunisia, UK and USA • Trade visitors from 140 countries: Afghanistan Ethiopia Macedonia Serbia Albania Finland Madagascar Seychelles Algeria France Malawi Sierra Leone Angola Gabon Malaysia Singapore Argentina Gambia Maldives Slovakia Armenia Georgia Mali Slovenia Australia Germany Malta Somalia Austria Ghana Mauritania South Africa Azerbaijan Greece Mauritius Spain Bahrain Greenland Mexico Sri Lanka Bangladesh Guinea Monaco Sudan Barbados Guinea Bissau Montenegro Suriname Belarus Guatemala Morocco Sweden Belgium Hong Kong Mozambique Switzerland Brazil Hungary Myanmar Syria Brunei Iceland Netherlands Taiwan Bulgaria India New Caledonia Tajikistan Burkina Faso Indonesia New Zealand Tanzania Cameroon Iran Niger Thailand Canada Iraq Nigeria Togo Cayman Islands Ireland Norway Trinidad and Tobago Chile Israel Oman Tunisia China Italy Pakistan Turkey Colombia Japan Palestine Turkmenistan Comoros Jordan Philippines U.A.E. Congo Kazakhstan Poland Uganda Cote D’Ivoire Kenya Portugal U.K. Croatia Korea Qatar Ukraine Cyprus Kuwait Reunion Uruguay Czech Republic Kyrgyzstan Romania US Virgin Islands Democr. Rep. of the Congo Latvia Russia U.S.A. Denmark Lebanon Rwanda Uzbekistan Djibouti Libya Sao Tome and Principe Vietnam Egypt Lithuania Saudi Arabia Yemen Eritrea Luxembourg Senegal Zambia

“The level of interest has been extraordinary. We encountered around 600 queries on the first day alone – 80% of which were export queries. Given our ambitious plans for growth, this event provides us with a perfect platform to further develop internationally.” Mr Anurag Malkoti, Marketing Manager – GYMA, U.A.E.

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Middle East, 80%

Africa, 5%Asia, 8%

Europe, 5%North & South America,

1.60%Oceania, 0.40%

Middle EastAsiaAfricaEuropeNorth & South AmericaOceania

Visitor attendance by continent/ region Visitors by company’s main activity

Visitors by company's main activity

25.30%20.10%

13.70% 9.90%

8.60%

8.40%

5.00%

1.30% 1.60%

2.30% 2.60%

2.70% 2.90%

3.00% 3.70%

4.20%

5.70% 5.80%

6.30% 6.70%

7.10% 7.80%

8.50%

0% 5% 10% 15% 20% 25% 30%

Food Distributor/Importer/Supplier/Wholesaler

Others

Food Manufacturer

Hotel/Resort Management Bakery/Confectionery Retailer Catering Equipment Distributor/ Importer/Supplier/Wholesaler

Fast Food Outlet Drinks Distributor/Importer/Supplier/Wholesaler

Bar/Café/Club/Restaurant Management Foodservice Equipment Distributor/Importer/Supplier/Wholesaler

Catering - Government/Hospital/Military/School/StaffBakery/Confectionery Equipment Manufacturer

Foodservice Consultant Drinks Manufacturer

Supermarket/Grocery Store/Convenience Store Cleaning/Hygiene Products

Furniture/Furnishing & Accessories Manufacturer

Tableware Distributor/Importer/Supplier/Wholesaler

Airline/Cruiseline Retail Equipment & Supplies Manufacturer Interior Design

Industry Body/Trade Association

System Integration/Distribution/ Wholesale

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Visitors by product interest – Equipment and Services Segment Visitors by product interest – Food and Drink

*Buyers were able to select more than one category

Visitors by product interest - Food and Drinks

10,45910,356

10,21810,177

9,9859,866

9,769 9,641

9,561 9,168

9,079 8,968

8,797 8,665

8,597 8,479

8,3668,257

8,177

0 2,000 4,000 6,000 8,000 10,000 12,000

Ingredients/Agents/Essences Private Label Specialty & Fine Food Franchising Poultry/Meat Health/Organic Food Energy Drinks - Non Alcoholic Halal Meat Snack Food Seafood Tea & Coffee Canned/Processed Food Confectionery/Sweets/Chocolate Fresh Food Drink - Non Alcoholic Food Ingredients Dairy Products Frozen Food Bakery Products

Visitors by product interest - Equipment and Services

8,8468,813

8,3058,098 8,095

7,748 7,656

7,174 6,946 6,899

6,7766,759

6,6916,5416,5146,5136,505

6,4556,421

0 2,000 4,000 6,000 8,000 10,000

Contract Furnishing & Interior Design Security Systems Outdoor Furniture

Shopfittings/Display/Retail Supplies Guest Amenities

Housekeeping Supplies & Services Furnishing & Fixtures Hospitality Information Systems Retail Information Systems Tableware & Accessories Cleaning & Maintenance Storage Systems Drink Processing/Dispensing Bakery/Confectionery Production Machinery Packaging Equipment/MaterialChilling/Freezing Bakery/Confectionery Equipment Catering/Foodservice Food Preparation/Cooking/Processing

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46% 47%

7% 0%

10% 20% 30% 40% 50%

Excellent Good Average

Gather Latest Market Information

46% 43%

10%

0%10%20%30%40%50%

Excellent Good Average

Meet Suppliers/ Buyers

46% 43%

10%

0% 10% 20% 30% 40% 50%

Excellent Good Average

Source New Products/ Services

• Objectives for Visiting Gulfood 2007 34.5% Meet with manufacturers and suppliers 21.5% Gather latest market information 19.6% Purchase goods/ services 14.6% Other 9.6% Specify or recommend goods/ services How were your objectives met at Gulfood 2007?

30% 42%

23%

0% 10% 20% 30% 40% 50%

Excellent Good Average

Purchase Products

26% 45%

24%

0% 10% 20% 30% 40% 50%

Excellent Good Average

Place Orders

“Excellent. It is worth the effort to attend. The staff and exhibitors are very helpful and friendly.”

Mr Alex D. – ADCS, Australia

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Visitor Feedback “I was simply amazed by the sheer scale of the fair and the professionalism of the organisers. Congratulations!” Mr Mahdi Shafeghati - Royal Netherlands Embassy , UAE

“The world's food suppliers and buyers under one roof at the same time.”

Mr Andebrhan Biede M. - Tetra Pak, UAE "FIT has been very pleased with the overall organisation and first commercial results of Gulfood 2007, which we still consider to be the most important food exhibition in the Middle East and Africa. Due to the continued success of this

show, we will even grow bigger in 2008." Mr Jeroen De Vuyst - Flanders Investment & Trade, Belgium

“Gulfood is the right exhibition for a fast growing market.”

Mr Dieter Knospe- HKI (Home-, Heating-, and Kitchen Technology Association), Germany

“Show was first class and I would rate it amongst the best food and foodservice exhibitions in the industry.” Mr Bobby Kane - Heat and Control Pty Ltd, Australia

Quantity of Exhibitors

Excellent, 47%

Good, 45%

Average, 8%

Variety and Quality of Exhibitors/ Products

Excellent, 52%Good, 44%

Average, 4%

Overall Rating of Gulfood 2007

Excellent, 44%Good, 49%

Average, 6%

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Gulfood 2007 Exhibitor Information: • 1,539 direct exhibitors • 2,471 companies represented • 86 % International, 14% from the U.A.E. • Over 40% growth in exhibition space • Gross space: 50,295 sq.m. • Nett Space: 29,708 sq.m. • 60 % Food, Beverage and Ingredients • 40 % Foodservice and Catering Equipment, Packaging, Labeling and Food Processing Machinery,

Supplies and Technology • 88% of exhibitors surveyed said Gulfood 2007 exceeded or met their expectations • Exhibitors from 75 countries: Argentina Czech Republic Italy Norway Spain Armenia Denmark Japan Oman Sri Lanka Australia Egypt Jordan Pakistan Sweden Austria Ethiopia Korea Palestine Switzerland Bahrain France Kuwait Philippines Syria Bangladesh Georgia Latvia Poland Taiwan Belgium Greece Lebanon Portugal Thailand Brazil Germany Libya Qatar Tunisia Bulgaria Guatemala Macedonia Romania Turkey Canada Hong Kong Malaysia Russia Ukraine Chile Iceland Monaco Saudi Arabia U.A.E. China India Montenegro Serbia U.K. Colombia Indonesia Morocco Singapore U.S.A. Croatia Iran Netherlands Slovenia Vietnam Cyprus Ireland New Zealand South Africa Yemen

"This was one of the best organised and run shows that I’ve exhibited at." Mr Eric Gloe - Clabber Girl, U.S.A.

"Gulfood 2007 was an excellent show for Ishida where we generated many leads from the

Middle East, Africa and Indian Subcontinent." Mr Torsten Giese - Ishida Europe Limited, U.K.

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• International Pavilions: 56 international pavilions organised by leading industry export associations, government bodies and other pavilion organisers. Hotel Equipment and Foodservice Pavilions:

Food and Drink Pavilions: Argentina – Fundacion Exportar Greece – HEPO *Philippines –

Philippines Department of Agriculture Armenia – DAI-ASME India – APEDA,

Coffee, Spice and Tea Boards

Serbia – SEDP

Australia – Austrade *Indonesia – Indonesian National Pavilion

Singapore – IE Singapore

Austria – WKO *Ireland – Bord Bia South Africa – Consulate of South Africa

Belgium – AWEX, FIT Italy – ICE Spain – ICEX *Brazil – ABEF, ABIEC, IBRAF Jordan – JEA Sri Lanka – Tea Board Canada – Canadian Consulate and AAFC

Japan – JETRO *Syria – Syrian Arab Republic

China – Chinese National Pavilion Korea – AFMC Thailand – DEP *Chile – Chilean National Pavilion *Latvia –

Ministry of Agriculture Turkey – Istanbul Chamber of Commerce

Croatia – Zagreb World Trade Centre

Lebanon – SLFI UK – FFB

Cyprus – Ministry of Commerce, Industry and Tourism

Malaysia – Matrade USA – US ATO and USDA

Egypt – EEA Expolink *Montenegro – MCP USAID

France - Sopexa Netherlands – NCH Germany – CMA New Zealand – NZTE *New Groups "More than US$2 million in exports were contracted during Gulfood 2007 while over US$8.1 million worth of business is expected to be generated in the long term from the show."

Ms Irena Posin - Serbia Investment And Export Promotion Agency, Serbia

Austria – WKO Germany – HKI *Netherlands – NCH UK – CESA Croatia – Zagreb World Trade Centre

Greece – HEPO Spain – AFEHC USA – NAFEM

Cyprus – Ministry of Commerce, Industry and Tourism

*Italy – UNINT Taiwan – TFPMA

France – UBI Korea – KMIC *Turkey – National Pavilion

*New Groups

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Marketing Activities: Advertising

• 147 Gulfood 2007 adverts placed in the regional and international media circulation reached a total of 18,057,434 readers worldwide

• Advertising in regional newspapers and international trade publications • Gulfood 2007 has directly advertised in more than 30 countries

PR & Publicity

• Extensive press release campaign to international and regional media • Total value of media coverage generated was over US$ 4.2 million • Media Attendees at Gulfood 2007: Over 300 journalists, reporters and editors from around the

world including TV and Radio stations.

Visitor Outreach • Dedicated website for Gulfood 2007. Total hits for January and February 2007 alone: 1,275,080 • Direct visitor ticket mailing campaign to industry professionals • On-line visitor pre-registration - Up by 58% from 2006 • Targeted trade visitor e-mail campaign to 157,656 industry specialist prior to the exhibition

"Gulfood 2006 proved to be a fantastic platform for us at Del Monte. The exposure that we received coupled with the chance to exchange views with our distributors as well as our industry peers is extremely important for our vision of growth in the region. Gulfood is a great opportunity for us to put our finger on the pulse of the industry trends. We look forward to participating in this exhibition for many years to come." Ms Rasha Abu Ghazaleh – Del Monte, U.A.E.

“Gulfood surprises us year after year because of the professionalism, quality & variety of its visitors.” Ms Rosa M. Mendez – AFEHC, Spain

(Spanish Exporting Manufacturers Association for Hospitality Industry)

“Gulfood is the best way to find distributors in Asia and the Middle East” Mr Omar Naciri- La Maison Du Foie Gras, Morocco

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Supporting Events:

Emirates International Salon Culinaire

Organised by the Emirates Culinary Guild (ECG), the UAE’s association of professional chefs, Salon Culinaire is a four day culinary extravaganza that includes seminars, competitions and demonstrations.

The four day event took place at Gulfood 2007 in alliance with the Dubai World Trade Centre and thrilled and inspired audiences with:

• Cookery demonstrations • Live cooking competitions • Ice carving demonstrations • Buffet and banqueting showpieces • Pastry and sugar set pieces • Bakery and confectionery innovations

Seen as a critically-important event within the hospitality industry, the Emirates International Salon Culinaire is organised by the Emirates Culinary Guild, a member of the World Association of Chefs Societies (WACS) - a 52 nation alliance of chef’s associations worldwide. Gulfood, organised by Dubai World Trade Centre, has been hosting the Salon Culinaire since 1987. Over 1,000 young chefs competed for top honours at the 4-day Emirates Salon Culinaire Chefs’ competition, at Gulfood 2007. The aspiring young culinary professionals sought the coveted Gold, Silver and Bronze awards at the competition, displaying a wide range of skills and techniques for international cooking. The Salon Culinaire competition was judged by a panel of 16 renowned judges, all of whom are mandated by WACS to judge culinary competitions across the globe.

Dubai International Food Safety Conference

The 2nd Dubai International Food Safety Conference took place from 20 to 22 February 2007, at the Sheikh Maktoum Hall of Dubai International Convention and Exhibition Centre, alongside Gulfood 2007 - The 12th Gulf Food, Hotel and Equipment Exhibition and Salon Culinaire.

The largest-ever Conference, organised by the Public Health Department of Dubai Municipality drew together renowned speakers from government, legislative and scientific circles, international organisations such as the WHO, the Codex Alimentarius Commission and prominent educational institutions from around the world.

The Conference provided a unique opportunity to interact with Food Safety Professionals from Australia, France, Germany UK, USA and the Gulf region, to gather information regarding the latest trends and developments in food safety, to raise awareness about food laws and to discuss and debate risk assessment techniques used in enhancing food safety. 523 attendees had the opportunity to further discuss and network during the event.

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Delegate profile: • Food Manufacturers and Retailers • Hospitality and Catering Industry Professionals • Academics and Research Students • Accreditation/Certification/Consultation/Inspection Bodies • Procurement and Supply Chain Managers • Representatives from Government Bodies • Equipment Providers and Packaging Manufacturers

Programme focused on: • Food Safety Systems • Food Safety Regulations • Best Practices in the Field of Food Safety and Risk Assessment

Halal Industry Dialogue

A One Day Interactive Seminar with an International Team of Halal Industry Experts

The first World Halal Forum (WHF) Industry Dialogue was a unique opportunity to share the knowledge and experience of a group of dedicated Halal industry specialists with global experience. Learn about the trends and drivers in the developing international Halal market, its issues, challenges and opportunities.

Attended by 60 delegates, the WHF Industry Dialogue entitled ‘Going Global with Halal’ served as an excellent measure to raise awareness in the GCC area of the Halal market importance.

Speakers included:

• Halal Developments in South East Asia Hajj Abdalhamid Evans, Director, KasehDia Sdn Bhd

• Technical Issues of Halal Mustafa Jassem, Demand Manager, Al Islami, Dubai

• Challenges for Multinationals in the global Halal Market Dr Habib M’Nasria, Director of Quality Control, McDonalds

• How to get your Halal products onto the supermarket shelf Falah Alizzi, Category Manager, Zabiha Halal, Maple Lodge Farms, Canada

• Panel Discussion Hajj Abdalhamid Evans – Moderator

The global market for Halal products and services is emerging as a powerful new market force. With close to 2 billion Muslim consumers, plus the growing cross-over market for Halal products, the opportunities in this dynamic sector are expanding exponentially.

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For The Future:

Gulfood 2008 The 13th Gulf Food, Hotel and Equipment Exhibition and Salon Culinaire

24 – 27 February 2008 Dubai International Convention and Exhibition Centre

The 13th edition will be growing by an additional 12,000 sq.m. in gross space occupying the entire venue at the Dubai International Convention and Exhibition Centre. Gulfood 2008 will span across 12 halls covering the following main sectors: Food, Ingredients, Beverage and Beverage Equipment, Food Processing, Labeling and Packaging Equipment, Foodservice Equipment, Hospitality Supplies & Services, Restaurant & Café (new). Events and Conferences alongside Gulfood 2008: • Emirates International Salon Culinaire • 3rd Dubai International Food Safety Conference • Beverage Conference (new) What’s NEW at Gulfood?

• NEW: Restaurant & Café, a specialised exhibition within Gulfood. Profile: Equipment A range of equipment including AV, bar accessories, clothing, cooking equipment, cleaning, display systems, epos & cash systems, outdoor equipment, refrigeration, security, telecoms and tableware.

Interiors Interiors and furnishings for all types of establishment including tabletop, lighting, floor coverings and refurbishment services.

Product sector: Bar equipment, Cleaning, Coffee machines, Design/Interiors, Furniture, General equipment, Glasses, Hot beverages, Kitchen equipment, Magazines, Outdoor canopies, Outside equipment, Soft drinks/water, Tabletop, Technology, Training and development, Utilities, Work wear

• NEW: Beverage Conference

The Beverage Conference will be organised by Zenith International Ltd. The company is a specialist food and drink industry consultancy that organises regular conferences and seminars for the beverage industry such as the InnoBev Global Soft Drinks Congress and Global Bottled Water Congress. Zenith will hold a seminar/market briefing during Gulfood 2008. For further information, please contact the team directly or visit: www.gulfood.com Gulfood Project Team Elly Habt – Project Manager T : +9714 308 6081 E: elly.habt@dwtc.com

Bilal Al-Rais – Project Manager T: +9714 308 6062 E: bilal.alrais@dwtc.com

Precilla D’Souza – Asst. Project Co-ord. Manager T: +9714 308 6047 E: precilla.dsouza@dwtc.com

Anood Abdullatif – Project Administrator T: +9714 308 6968 E: anood.abdullatif@dwtc.com