FEKRA COMMUNICATIONS

Credentials © 2013

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Our Concept

We believe every successful campaign starts with a simple idea or concept… “Fekra”

At Fekra Communications we work hard to create and develop unconventional and creative ideas and concepts to achieve your organization's objectives

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Our Mission

To become a valuable partner to all clients providing quality strategic counsel and creative solutions… “ ”

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Who We Are

Every member of our team provides their own individual skill set that ensures having a solid team mix combining first hand local and international PR and journalistic experiences.

¨  Team offering an impressive mixture of local, regional ���and international knowledge and expertise

¨  Long and distinguished career in public relations, media relations, corporate communications, strategic branding, event management, digital communications, advertising, communications training, and issues management

¨  Developed and implemented creative strategies and campaigns for Fortune 500 companies across the region

¨  Local talent with international expertise – fully Arabic team that is fluent in written and spoken Arabic, English and French

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What We Do

With over 55 years of combined expertise both regionally and globally, Fekra Communications team has a proven track record of providing:

¨  High-level communications consultancy

¨  Strategic advice

¨  Planning and tactical support

¨  Training and on-going creative thinking

¨  Public relations campaigns that both protect and promote our clients

¨  Integrating digital and creative strategies into client campaigns

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Integrated Solution

Working closely with our business partners and sister companies as an integrated marketing communications group to offer world-class marketing communications services across the Middle East

¨  Public Relations

¨  Advertising & Branding

¨  Digital Solutions

¨  Translation

¨  Event Management

¨  Event Solutions

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Affiliations

¨  Members of Middle East Public Relations Association

¨  Global Affiliate Members of Chartered Institute of Public Relations

¨  Members of International Public Relations Association

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MENA Geographic Reach

Head Office Dubai Network Offices Cairo Jeddah Riyadh

Affiliates Doha Kuwait City Manama Muscat Beirut Amman

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Global Network

Middle East member of GlobalCom PR-Network ¨  GlobalCom PR-Network is a worldwide group of full service PR and

Marketing Communications agencies. 45 partners and affiliated agencies cover all member states of the European Union and 60 countries worldwide including Africa, Asia Pacific, Middle East, North and South America.

¨  With more than 1,200 experienced PR consultants, GlobalCom PR-Network serves national and international clients who benefit from GlobalCom's local expertise and international presence.

¨  The client list includes references in automotive, consumer electronics, cleantech, financial services, healthcare, information technology, lifestyle, pharma, renewable energy, sustainability, travel and tourism.

Middle East member of GlobalCom PR-Network

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Services

¨  Business to business

¨  Consumer marketing

¨  Strategic planning and counsel

¨  Executive communications

¨  Reputation management

¨  Internal communications

¨  Crisis and issues management

¨  Media relations

¨  Social media

¨  Media and crisis training

¨  Communications skills training

¨  Event management

¨  Content development

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Company We Keep

SECTOR EXPERIENCE

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Experience

¨  TECH

NO

LOG

Y

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Experience

¨  CO

NSU

MER

& R

ETAIL

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Experience

¨  GO

VER

NM

ENT

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Experience

¨  FINA

NC

IAL

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Experience

¨  AU

TOM

OTIV

E

¨  TRA

VEL &

HO

SPITALITY

¨  REA

L ESTATE

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Experience

¨  IND

USTR

IAL / EN

ERG

Y

¨  HEA

LTHC

AR

E

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Our Strengths

¨  Commitment to client service excellence

¨  Achieving exceptional results for clients

¨  Quality driven and focus

¨  Strategic counsel and unconventional creative thinking

¨  Impact measurement and analysis

¨  Excellent reputation in the market

¨  Integration with strong creative and business partners across the region

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Success Values

¨  WORK closely with clients to provide innovative and effective communications solutions that achieve best results

¨  OBSERVE the highest standards of ethics and professionalism

¨  GIVE BACK to the communities in which we operate

TESTIMONIALS

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Testimonials

“On behalf of our team at PepsiCo, I would like to express my thanks and appreciation to you and your team and suppliers for the excellent work that you have delivered over the past few weeks in planning the PepsiCo-AFDP press conference. I truly believe that you have done a fantastic job and have been real partners and a great reason for the success of our event. The set-up and branding were fantastic and have exceeded all expectations to the point that we would like to take everything to our offices. 

I would like to express a special thank you to you for your exceptional work on the project.

I wish you and the team all the best of luck in the future.” April 9, 2013

Noha Hefny, Senior Manager- External Communications & Citizenship- Asia, Middle East & Africa, PepsiCo, Inc.

“After working closely with Mohammed & Lojayne from Fekra, I can say with all confidence that their commitment to help our business succeed in the Middle East has been unparalleled. Their attention to our needs combined with their local expertise and knowledge of the market was evident when time came come up with cleaver PR strategies. I have no hesitation in recommending Fekra to any enterprise wishing to develop and/or expend their visibility in the the MENA regions.” April 11, 2013

Michel Zeidan, Director, Publisher Development, Canada, Middle East & Africa, Triton Digital

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Testimonials

“Fekra Communications have assisted my company with a highly successful PR and market introduction campaign. Their press reach has been considerable across the MENA region generating an unexpectedly high level of interviews and press reports about our offering. In turn each of these have generated several profitable leads which we are confident will flourish into long term client relationships. Mohammed and his team are professional, approachable, very thorough and a pleasure to deal with.” October 2012

Ben Elliott-Scott, Managing Director, Desert Snow

“I assertively recommend Fekra Communications and the efficient team behind this promising agency, whom you can trust to deliver outstanding results and always exceed expectations.” March 2012

Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers

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Testimonials

“Mohammed is a very well-experienced media consultant with valuable journalistic acumen. We worked together on the media planning and implementation of an event in Dubai, during which Mohammed was incredible to work with. He is highly professional, and always delivered flawlessly and by the deadline. He is adept at delivering in both English and Arabic, which is a true asset and his media relations are effective. He has a true understanding of the profession, is a strategic thinker and a practical and realistic professional. ������I personally enjoy working with Mohammed and dealing with him, he is highly efficient and is full of integrity. I look forward to more opportunities to work with him in the future.” October 9, 2011

Top qualities: Personable, On Time, High Integrity

Jumana Abu-Hannoud, Managing Director, Pegasus Strategic Communications

“Mohammed has been one inspirational thinker and go-getter. His ability to craft out PR strategies and handle events in any given environment, makes me want to call on Fekra Communications to handle strategic milestones at Al Ghurair. With a highly passionate team always ready to give in their very best, Mohammed has a track record of highly effective outcomes together with an excellent connection with the Media in and around the region. Looking forward to continued associations!” October 23, 2012

Sameera Fernandes, Group Communications Manager at Al Ghurair, UAE

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Testimonials

“Mohammed is a dedicated PR expert who works hard, learns fast and produces good results. He handled major IBM events successfully and professionally. I enjoyed working with him so much specially under tremendous pressure ;)” March 1, 2009

Top qualities: Great Results, Personable, High Integrity

Dina Galal, Communications Director, IBM Egypt

“I have had the pleasure to work with Mohamed closely on various IBM campaigns and events. He is very passionate, extremely thorough thinker and imaginative with strong analytic abilities. A focused leader within advertising. ���Worked admirably under pressure and a great team player. Mohamed would be a great asset to any company he joins. I look forward to working with him again in the future.” March 20, 2011

Top qualities: Great Results, Expert, Creative

Noha Ismail, Marketing Executive, IBM Egypt

TEAM BIOS

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Mohammed El Batta, Founder & Managing Director   Mohammed El Batta is an experienced public relations/communications consultant with 15 years experience working with key multinational, regional and local blue-chip accounts across the Middle East with specialization in the telecom and IT sectors. His expertise spans across strategic and campaign planning, crisis management, internal communications, media relations and training, corporate social responsibility, in addition to advertising, branding and event management. He received recognition for his work from the Egyptian Ministry of Tourism, Cairo Shopping & Tourism Festival, du, as well as Government of Sharjah. Mohammed is also board member of the Middle East Public Relations Association chairing the corporate communications and membership committee.

Executive Team Bios

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Executive Team Bios

Halim Abou Seif, Senior Consultant   Halim is one of the region’s top communications professionals and trainers with over 23 years experience and is renowned for his strategic planning and counsel to top government bodies and multinational organizations in Egypt and the region. His primary expertise lies in strategic planning, communications training, crisis management and reputation management, in addition to his experience in marketing, event management and promotions. Halim is founder and president of Egypt’s Jeep Club, that has established itself as one of the strongest consumer marketing tools in the country for automotive brands. He is also part time professor at the American University in Cairo and Misr International University and accredited instructor at Charter institute of Public Relations in London.

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Lojayne Mohsen, Senior Consultant

With over six years experience in integrated marketing communications between agency and client side, Lojayne’s expertise spans across media relations, event management, marketing, branding, planning and execution of tactical marketing campaigns. Lojayne’s career over the past three years was focused in the public relations domain  working on a wide range of clients specializing in the telecom and IT sectors such as Qualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai, Lojayne worked in Egypt and handled several key accounts such as Samsung, Novartis, Scib paints and Sprite. Lojayne started her marketing career at Huawei Technologies and was responsible for planning and organizing the company’s marketing, advertising and PR activities. She was responsible for handling the company’s yearly participation at Cairo ICT exhibition handling all preparations including booth design and construction, logistics, budgeting, branding and PR activities.

Team Bios

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Nimati Shuhaibar, Senior Account Manager    Nimati is a highly motivated communications and PR specialist with solid sales and agency experience having worked for three years in Dubai after coming in from the UK. Nimati has a special focus on corporate and financial communications where she managed clients relationships and built an extensive client base in the financial remit, while identifying potential new business opportunities. Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest in France Agency,  and The Economist and has a strong background in Wealth management, Corporate and retail banking and exchange traded funds. After graduation Nimati worked for a FTSE 250 recruitment organization where she focused on a niche segment of the market and handled corporate accounts such as RBS, Namoura and Citi Group.  She earned a degree in Business Management and Economics from Royal Holloway University of London in the UK.

Team Bios

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Alex Kinsey, Senior English Editor Alex is a creative copywriter from the UK with over 12 years’ experience of working professionally with words. He has written extensively for global brands and organizations, blue chip companies and new business start-ups. He creates compelling and effective copy for websites, digital content and blogs, as well as creative press and TV adverts and marketing and communications materials. He has written for all kinds of clients across a wide range of industry sectors, from global consumer brands, financial services and the legal industry through to tourism bodies and international artists.

Team Bios

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Fekra  Communica.ons  –  Head  Office  Building  No.  11,  Office  G09  

Dubai  Internet  City  

P.O.  Box:  23135,  Dubai,  UAE  

T:  +971  4  4317178|  F:  +971  4  4317283  

E:  info@fekracomms.com  |  www.fekracomms.com  

Contact Information

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