Example of a client-themed cover slide

Facebook News Feed Released March 7, 2013

News Feed: Reimagined

2

Content shared by multiple friends is consolidated with photos appearing on the left sidebar.

Facebook unveiled the latest iteration of Newsfeed on March 7, the first reimagining of the product since its debut in 2011. According to founder Mark Zuckerberg, the goal is to build a “personalized newspaper” that provides users with a more vibrant look into their network, keeping them engaged longer on the site. The flexible new design lowers Facebook’s signal-to-noise ratio by introducing multiple feeds, highlighted by bigger images that call to mind popular features of Facebook-owned Instagram. Designed with mobile in mind, the News Feed promises a consistent experience ,no matter what device is used to access the site.

Feed Switcher

The major new feature of this News Feed design is a switcher at top right hand corner (pull down menu on mobile) that allows users to view many feeds that were previously unavailable. This is the chief navigation of the News Feed.

– All Friends – Close Friends – Most Recent (Chronological Posts) – Following (Brands and Celebrities) – Music (Artists, Listening Activity of Friends and Suggested Concerts) – Groups – Games

3

Photos Feed

Drilling down into a feed activates a lush new layout with larger photo stories in a clean, simplistic layout. Photos now make up nearly 50% of News Feed stories, and it’s clear that Facebook has built this design to maximize their impact. New profile and cover photos are consolidated into a right hand feature on the photo feed, while other stories remain in the central news area.

4

Rich Previews

Check-ins, articles and events will now feature rich previews in the main News Feed.

– Upcoming events will provide location, date and time, as well as a preview of friends attending and a one-click option to join – News stories will include larger previews, dates and bylines, with the ability to follow similar content from the source – Each check-in displays a full map of the area and photos taken at the venue

5

Brand Opportunities

• Brands should continue to focus on creating highly visual posts, testing content and optimizing sizes for News Feed dimensions

• Based on consumer adoption of the News Feed switcher, brands may benefit from additional exposure in the “following” and “most recent” feeds

• As with Graph Search, Facebook plans to roll out the News Feed features slowly, learning from user engagement. Some users will have access as early as today, but it may take weeks for others to receive it

• It's unclear how the News Feed will affect promoted stories or if this layout will have implications for brand pages

• Sign-up for the News Feed waitlist at facebook.com/about/newsfeed

6

Cover photos will reach beyond user and brand pages for the first time.

Presented by Meredith Xcelerated Marketing. All information contained herein, including pricing, program terms and creative, is proprietary and confidential to Meredith Corporation, its subsidiaries or its affiliates. Copyright © 2013 Meredith Corporation.