facebook news feed and ad targeting
TRANSCRIPT
StarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics
© COPYRIGHT • ALL RIGHTS RESERVED
FACEBOOK NEWS FEED AND AD TARGETING
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
Starmark
Peggy NordeenCEO
STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
eTips.Starmark.com
Weekly eTip Newsletters
• Distributed via email, Facebook, Twitter and SMS
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Nationally Syndicated Content; Two Printed Books
Monthly Actionable Webinars
• Deeper Dive on Popular eTip Topics
• Expert walkthru with Q&A
Starmark Social Playbook
• Strategic Social Marketing Plan
• Proactive Approach to Managing your Social Marketing
• Updated daily!
Understanding the new Facebook Newsfeed and Ad Targe7ng Op7ons
Highlights
Rich Stories
Facebook Enhancements
Highlights
Rich Stories
Images:•Significantly larger display of images...
Highlights
Rich Stories
Images:•Cover images will be included in Page Posts; no more 20% rule.
Highlights
Rich Stories
Videos:•Significantly larger display of videos too...
Highlights
Rich Stories
Events:•Events will get more prominence too...
Highlights
Rich Stories
Apps:•Other apps (like Instagram and Pinterest) will be more prominent
Highlights
Rich Stories
Brand Posts:• When businesses buy feed ads that feature a photo, those photos will be bigger.
Highlights
Rich Stories
Ads:
“We’re taking all the content you see in the feed and making it more immersive. So that goes across the board for everything, including ads”
- Julie Zhuo, Facebook’s head of product design
Highlights
Mobile
Facebook Enhancements
Highlights
Mobile
Mobile:•Completely unified experience
Highlights
News Feeds
Facebook Enhancements
Highlights
News Feeds
Feeds:•You now have a choice of feeds
Highlights
News Feeds
Feeds:•You now have a choice of feeds
Highlights
News Feeds
Feeds:•You now have a choice of feeds
Highlights
News Feeds
Feeds:•How this effects Brand Pages
Highlights
News Feeds
Feeds:•This could be a win:
• Users will see all posts
• Users can filter their feed to only your brand
•However• Users may not use News or Following feeds...
Highlights
Facebook Enhancements
Highlights
Facebook Exchange
Facebook Exchange:•Facebook’s version of retargeting...
User Visits your site
They leave without taking action...
They can now see your ad on Facebook!
Highlights
A Smarter Facebook Ad
Ad Funnel:•A better way to advertise
Highlights
Facebook Exchange
Results:•Only 12.8% of US marketers have used the opportunity, but more than 60% have bought some form of Facebook advertising.
•The performance of FBX vs. Retargeted Display ads are almost at par with each other in less than 6 months.
•eMarketer predicts Real Time Bidding (RTB) will account for a quarter of the display market in 2015. FBX will be the source of that growth.
Highlights
Facebook Custom Audiences
Custom Retargeting - on Facebook:•Targeting based on phone number
On Facebook, they see your ad!
954-555-1212
Phone Match Found
Highlights
Facebook Custom Audiences
Custom Retargeting - on Facebook:•Targeting based on email address
On Facebook, they see your ad!
Email Match Found
Highlights
Facebook Custom Audiences
Custom Retargeting - on Facebook:•Targeting based on Facebook ID
On Facebook, they see your ad!
FBID Match Found
X39HAU45173
Highlights
Additional Engagement
Highlights
Additional Engagement
Highlights
Summary
Rich Stories:•Get Visual!
Feed:•Time will tell...
Mobile:•Mobile like gates
Advertising on Facebook:•Retargeting now available on Facebook Exchange•Collect marketing data for Custom Audiences on Facebook
Understanding the new Facebook Newsfeed and Ad Targe7ng Op7ons
© COPYRIGHT 2013 STARMARK
@StarmarkIntl
Stay Engaged!
Text “ETIP” to 55155to get our weekly eTip via SMS
Register for Weekly eTips & Monthly Webinars
www.Starmark.com