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Facebook Ad Placement Tutorial

You have different placement options to promote your products via Facebook Ads Manager.

Different placements will give you different results. It’s important to know which placements are

best for you to promote. Depending on the type of ad you want to run and its design, you may

have different options for placement.

Ad Placements:

• Desktop Right-Hand Column

• Desktop News Feed

• Mobile News Feed

• Instagram Feed

• Audience Network

It’s important to use a combination of ad placements when evolving your end-goal strategy.

Smart use of them can help you reach more people, get lower cost per conversion, and scale

your return on investment over time. Here are some examples of when to use each placement

type and what you might expect to obtain from each placement.

Desktop News Feed:

Your ads can appear in the desktop news feed (for people accessing the Facebook website on

their laptops or desktop computers). Desktop news feed has the most real estate and is

significant when promoting a product to sale. This placement can also be great for retargeting

your mobile feed traffic.

Ad types that support this placement: Clicks to Website, Desktop App Engagement, Desktop App

Installs, Event Responses, Local Awareness, Page Likes, Page Post Engagement, Offer Claims,

Video Views, and Website Conversions.

Mobile Feed:

This option allows you to show ads in the news feed to those who are using the Facebook app on

their mobile devices, such as smartphones and tablets. It also shows your ads to Facebook users

who are visiting the site through a mobile browser. The mobile news feed typically offers the

most traffic.

Ad types that support this placement: Clicks to Website, Event Responses, Local Awareness,

Mobile App Engagement, Mobile App Installs, Offer Claims, Page Likes, Page Post Engagement,

and Video Views.

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Desktop Right-Hand Column:

Your ads appear in the right-hand column on Facebook. Keep in mind that right-hand column ads

only appear to people browsing Facebook on their laptops or desktop computers.

These ads get a lot of impressions. This placement is less real estate. They typically convert

lower, but can be great for brand awareness or retargeting your audience that has already seen

your product.

Ad types that support this placement: Clicks to Website, Desktop App Engagement, Desktop App

Installs, Event Responses, Offer Claims, Page Likes, Page Post Engagement, and Website

Conversions.

Instagram:

If you want to place ads on Instagram, you’ll choose this ad type. This will put your ads in front of

people using the app on an iOS or Android device. This is a great option for companies who are

trying to influence a target market that spends a lot of time on Instagram.

Ad types that support this placement: Clicks to Website, Mobile App Engagement, Mobile App

Installs, Page Post Engagement, Video Views, and Website Conversions.

Audience Network:

Your ads will appear on apps and websites in the Audience Network. The Facebook Audience

Network is a network of mobile apps and websites that Facebook has approved to show ads.

This allows you to extend your ads beyond Facebook to reach your audiences on mobile apps,

mobile websites, Instant Articles and videos.

Ad types that support this placement: Clicks to Website, Mobile App Engagement, Mobile App

Install, Product Catalog Sales, and Website Conversions. You can also run video ads by choosing:

Clicks to Website, Mobile App Engagement, Mobile App Installs, or Website Conversions.

Congratulations! You now know the different placement options and are now on your way to

becoming a Facebook advertising ninja!

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http://bit.ly/2o9IWIe SUNFROG OVERVIEW: SunFrog is the largest online t-shirt platform in the world. We offer a platform that connects both artists and sellers around the world. You can earn as an artist by uploading your art onto products through our product designer and earn a commission when those products sell. You can earn as a SunFrog seller. Advertise any of our millions of designs from the SunFrog marketplace and earn a seller commission by adding your seller ID at the end of any product page URL. No need to create your own products; you can promote any product from within the marketplace.