facebook for-brands-how-to-get-started .pdf

March 2014 © Copyright 2014 Cicada Online Ltd. All rights reserved

How to Get Started on Facebook.

www.cicada-online.com

What you need to know to market your brand on Facebook.


Facebook Page v Timeline

Personal Timelines, which we sometimes refer to as profiles, are for individual, non-commercial use. They represent individual people and must be held under an individual name. You can follow Timelines to see public updates of people you’re interested in but aren’t friends with. Facebook Pages look similar to personal Timelines, but they offer unique tools for connecting people to a topic they care about, like a business, brand, organization or celebrity. Pages are managed by people who have personal Timelines. Pages are not separate Facebook accounts and do not have separate login information from your Timeline. You can like a Page to see updates in News Feed. A personal page can be easily converted to a Facebook page via a simple process.

(Source: Facebook.com)


Why Facebook?


Discoverable: When people search for you on Facebook, they'll be able to find you. Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit. Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests. Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

Your Facebook Page makes your organisation:


March 2014 © Copyright 2014 Cicada Online Ltd. All rights reserved www.cicada-online.com

1. Build a Facebook Page •  Add a unique cover photo and use your logo as a profile picture •  Create a post so when people visit your Page they see recent activity •  Make sure to like your Page and share it with your friends 2. Connect to your fans with ads •  Create multiple ads to help build an audience for your Page •  Use the targeting options to show your ads to only the people you want reach •  See which versions of your ads work best

3. Engage your fans with great content on your Page •  Add a new post to your Page at least once a week •  Pin your most important posts to the top of your Page •  Ask questions, share exclusive news and respond to people when they post or comment on your

Page

4. Influence the friends of your fans •  Encourage check-ins, participation in events or create an offer to encourage more activity on your

Page •  When people interact with the content on your Page, their friends are eligible to see the activity •  When people do things such as like, comment or check-in to your Page, you can promote those

activities to their friends

Your Brand on Facebook in 4 Steps



Facebook Advertising


There are Facebook Advertising products to meet each goal.

Drive In-store Sales Increase foot traffic and make it easier for people to find and share information about your business. Increase Online Sales Find new customers and deepen relationships with people who’ll click through and buy. Launch a New Product Generate excitement and maintain momentum around a new product or service. Build Awareness Express what makes your business unique and stay top-of-mind for future product decisions. Promote Your App Get your app into the hands of the right people and keep them engaged.



Facebook Advertising Reaching your audience with different targeting options


Location Good for: Helping you make sure you’re reaching people in a location that’s relevant to your business. If you’re a local business, you should always used location targeting.

Age Good for: If you’re advertising something that requires age verification (e.g. alcohol products). Narrow down your audiences to the age group that’s most likely to become a customer of your business.

Gender Good for: Ads that are gender specific. Segment your audience – create two ads that are exactly the same but one is targeted to mane and one to women to see who is most responsive.

Interests Good for: Reaching people with an interest that’s similar to what you’re offering.

Broad Categories Good for: Reaching people who fall into a certain general category (e.g. parents).

Connections Good for: Targeting an ad to people who have a certain connection to your Page (e.g. people who like your Page).


Thank you.

Tania Gupta Digital Marketing Analyst Cicada Online Ltd 7a Hithercroft Court Lupton Road Wallingford OX10 9BT E: [email protected] T: 01865-595260 For further information about Cicada Online visit our website at www.cicada-online.com

facebook for-brands-how-to-get-started .pdf

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