Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Social Media for Social ImpactBuilding Your Brand and Engaging the Community

Friday, February 27, 2015

NetSquared ChicagoEvent Summary

in partnership with

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Social Media for Social Impact:Building Your Brand and Engaging the Community

Presenter: Mana Ionescu, Lightspan Digital

Host: Stuart Jamieson, BecomeHost: Nathan Jones, NetSquared ChicagoHost: Sayaka Machizawa, The Chicago School

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Disclaimer

The following content includes photos, notes, summaries, and interpretations from a recent NetSquared Chicago event. All content is property of the respective copyright holders. No claim is implied.

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

We were ready for a great presentation!

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Led by Mana Ionescu of Lightspan DigitalPresident, Lightspan Digital

a Chicago Digital Marketing Company

Drives site traffic & builds connectionsvia social media & content marketing

Digital Marketing Done with Purpose

Mana also:● Serves on the Board for IL Math & Science Academy Fund● Was awarded “Chicago Woman Making History” Outstanding

Entrepreneur Award by the City of Chicago Treasurer’s Office March ‘14

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Presentation Notes

“People buy emotion”

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Presentation Notes

Critical Components● Plan● Story● Execution

“Someone has to DO THE WORK”

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Presentation Notes

1) Plan● Its not just about “posting”● Need to understand where your people are

(i.e. platform, tools they like to use)● Need good data● Metrics vs. Goals● Ex. Engagement is a metric, NOT a goal● Goal: Convert an Audience to an Action Audience

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Presentation Notes

2) Stop Idolizing● “donors” are actually people● People have their own stories and reasons● Exercise: “The Five Levels of Why” - ex. Why do our

customers choose us? Why? Well, why?● Ask: “How will people feel when they reach their

goal?”

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Presentation Notes

3) The Love Hormone● What’s the “Hero Story”? The Founder’s Story?● Why is it compelling?● Why are customers there? Why are the board

members there?

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Presentation Notes

4) Use multiple media for stories● Video (< 45 secs)● Articles● Blogs (Weekly for SEO)● Infographics● Online presentations● Email (70% of Email is on mobile (wow!))● Example: Use Pinterest to organize a story.

Include one collaborative board

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Presentation Notes

5) Video is a MUST

6) Consider Daily Social Media Workouts™

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

General Tools and Tips

● Take advantage of the Google Nonprofit program● Did you know that Youtube for Nonprofits allows a

Donate Button● Are you accepting Bitcoins?● Use forums to see Industry-specific Q&A (i.e. Quora,

Reddit)● Review “Millennial Impact Study”● Good Example: Open Books

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

After a great presentation, we had a breakout session to apply our new ideas

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

After a great presentation, we had a breakout session to apply our new ideas

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

After a great presentation, we had a breakout session to apply our new ideas

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Additional Tools Mentioned

● Canva - Online graphic editor● Visual.ly - Infographics● Quora - Forum/Q&A● Reddit - Forum/Q&A● Manage Flitter - Twitter Management● SocialBro - Twitter Management● Iconosquare - Instagram Management● Social Mention - Brand lookup● ActiveCampaign - Email marketing

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Technology + Social Impact = Awesome EventsVolunteer-run

50+ Chapters in 20+ CountriesJoin Us!

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

www.thechicagoschool.edu/Chicago/Student_Affairs/Community_Partnerships

Special Thanks to Our Event Partners

www.be-come.org

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Prepared by:

Nathan Lee Jones, MBAOrganizer, NetSquared Chicago

Business Strategy forSocial Enterprises andSocial Entrepreneurs

www.nathanleejones.com